Existing biodiversity consideration and an in-company champion.

Heidelberg already had a biodiversity policy and were organising a reward initiative related to biodiversity. This meant that there was already a good foundation to build on, and someone to advocate strongly for it within the company.

For a company to be aware of sustainability and biodiversity factors , it can depend on the presence of a conscientious employee or manager, the response to legal, financial or social pressures, or willingness over the years to discuss with civil society.

It was necessary for the NGOs to study the company and assess how far the company was in terms of environmental awareness, and knowing where and how to make the most impact.