Media and Marketing

Published: 26 February 2020
Last edited: 26 February 2020

Nature Seychelles marketed the program through placing agencies websites, paid social media ads, own websites, online magazine, and mass media through local and international newspapers, magazines and Television. Two in-house marketing videos have been produced. Information boards targeted at tourists have been erected on the island; wardens who lead the tours use them to explain the program. The program is under review and an integrated business and marketing plan rooted in the realities and practicalities of Cousin Island and Seychelles, with the ultimate goal of attracting more participants to this immersive conservation experience, is being developed.

Classifications

Category
Communication, outreach and awareness building
Scale of implementation
Local
National
Global
Phase of solution
Implementation

Enabling factors

  1. Core staff with exeprience in media and marketing
  2. Existing assets such as websites, blogs and social media platforms for targeted marketing
  3. Funding for paid advertising and for media and publicity materials production.

Lessons learned

  1. While marketing has been partially successful, Nature Seychelles does not believe it's reaching its customer base for the program. A review of current and previous marketing efforts and related results is underway.