Una tourism cluster - Raising awareness on the importance of preserving natural resources, by linking them to people’s livelihood

WWF Adria
Published: 11 March 2019
Last edited: 28 May 2019
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WWF Adria provides a model on how national parks can generate environmentally responsible economic development by encouraging entrepreneurs to start or grow businesses in the tourism sector. Activities include establishment and support to Una Tourism Cluster and work with its 27 members, (private sector hotels, B&B facilities, women associations, organic food farms), establishing an eco-market; providing a grants program to fund new tourism facilities and integrate local products into tourism offers; branding and standardization; and strengthening the capacity of TC Una members. 300 families are directly benefiting being cluster members or employees of hotels/restaurants which are cluster members while more than 1000 people are indirectly benefiting. The idea is that all products and services marked as UNASANA are recognizable as high quality and unique in the region, while simultaneously meeting criteria for being sustainable businesses within protected areas. 


East Europe
Scale of implementation
Forest ecosystems
Freshwater ecosystems
River, stream
Temperate deciduous forest
Gender mainstreaming
Indigenous people
Standards/ certification
Sustainable financing
Sustainable livelihoods
Traditional knowledge
Lack of access to long-term funding
Lack of alternative income opportunities
Unemployment / poverty
Sustainable development goals
SDG 1 – No poverty
SDG 5 – Gender equality
SDG 8 – Decent work and economic growth
SDG 12 – Responsible consumption and production
SDG 16 – Peace, justice and strong institutions
Aichi targets
Target 1: Awareness of biodiversity increased
Target 4: Sustainable production and consumption
Target 7: Sustainable agriculture, aquaculture and forestry
Target 11: Protected areas
Target 18: Traditional knowledge
Business engagement approach
Direct engagement with associations


Una-Sana Canton, Bosnia and Herzegovina | National Park Una, Bosnia and Herzegovina


Now cluster members have formalized cooperation, empowered position for participation in decision-making process, strategic direction and are focused on building an identity for Una as a tourism destination, increasing its promotion, improving the quality of tourism offers and services, and strengthening overall the competitiveness of the tourism sector. Similar initiatives from other parts of the country already started to use this model and a cooperation agreement between Tourism Cluster Una and Tourism cluster Herzegovina, Lika Cluster, universities etc. is signed.   
Tourism is now a leading economic activity. This is a result of joint action, more intense and coordinated promotion, strengthening of the quality of tourism services, and the creation of a unique identity for local tourism offers. Through long-term cooperation with the Una Tourism Cluster, WWF, NP Una, will promote tourism to the Una- Sana area at tourism fairs and raise awareness of the Cluster at national and regional levels.

  • Number of cluster members – 27 organisations
  • Number of products (traditional local gastronomic offer) – 30
  • Number of new services (outdoor tourism, cultural-historical) – 20
  • Number of families directly benefiting – 300 (cluster members or employees of hotels/restaurants which are cluster members)
  • The indirect benefit to the people – 1000 (family members collecting an income from the activities)

Contributed by

Kasandra-Zorica Ivanić WWF Adria