Until recently there was minimal agricultural precedent or appreciation for farmed reptiles, and most people strongly preferred wild-caught alternatives. Vietnam has since celebrated the success of the reptile farming industry, and the general public are now well informed about the industry and the end products. Farmed reptile products are available in most wet markets and on the menu of many mainstream restaurants. A remaining challenge is that there has been no attempt to regulate or inform customers of what farmers feed to their reptiles. Wild-sourced animals (e.g., rodents captured in rice fields), commerical feeds (e.g., fish pellets), and waste protein from agri-food chains (e.g., still born pigs and male chicks from hatcheries) are the most common feed types. The risks associated with these feed inputs need further research and evaluation. The risk of wild laundering of reptiles also remians, but the scale and likelihood have been significantly reduced through more lucrative production models (e.g., selective line breeding to improve production genetics) and improved law enforcement.