Campaign Manager leads a community discussion
Jason Houston/Rare
Local Site Implementing Teams
The community engagement and behavior adoption campaigns were co-developed and implemented by teams based in the communities. They were usually composed of staff from the local government unit and local community leaders, like fisher leaders or organizers. They were the ones that received the training and provided with the tools and resources. They adapted the strategies to suit their own context, came up with execution ideas, and rolled out the activities.
Official designation by the local chief executive (mayor) • Representation from stakeholders other than the local government • Credibility and standing in the community
Best to have a team of at least three, so that the work does not become overwhelming, and so diverse talents and interests are available to the team. The ideal mix has someone who is well-embedded in government, who can secure approvals and budgets, someone who is creative and able to use basic tools for design, and someone who is well-accepted by the community who knows how to engage and facilitate. They should all know how to mobilize volunteers, and have some basic skills in project management.