Creating media and popular momentum
Collection and publication of scientific discoveries on the ecological importance of the Ligurian Sea and the unusual level of cetacean mortality attributable to driftnet fishing; engagement of the media; circulation of a petition to the Italian Government to stop driftnet fishing in the area with the collection of large number of signatures.
Onset of ecological field research in Italy and France in the mid-1980s promoted by scientific and advocacy NGOs; onset of a volunteer-based cetacean stranding monitoring network which revealed the extent of cetacean mortality; attention of the general public to marine mammal conservation in the 1980s; availability of the media to cover the story.
Press can help create momentum at governmental level.