Red rice is the local traditional rice species in HHRT and the “rice-duck-fish” is a traditional ecological farming model which fosters biological and cultural diversity. With the assistance of governments at all levels, local authorities promote red rice cultivation and encourage ecological production with the “rice-duck-fish” system. They have announced preferential policies, and are providing a platform for cooperation with agricultural research institutes, guiding farmers to plant high-quality red rice with high market prices, restoring traditional ecological agriculture symbiosis model, and ensuring that farmland food is safe to serve as table food. Through promotion and event planning in collaboration with cooperatives, products such as red rice, terrace-cultivated fish, terrace-cultivated duck eggs are increasing the income of farmers and boosting their enthusiasm for terrace cultivation.

Large enterprises have been involved in the development of a red rice industry and brand through high-quality rice processing, setting up professional cooperatives, and adopting a large-scale business model of “companies + cooperatives + bases + farmers.” Related services, crafts and e-commerce are encouraged to promote designated villages, such as Yakou.