MARKET ORIENTATED

Published: 15 December 2020
Last edited: 15 December 2020

The core differentiator of MEET ecotourism products is that they are based in and feature Mediterranean protected areas. This is integrated with local communities and local service providers, thereby creating a unique niche-market product in the Mediterranean that supports conservation. Building off what differentiates its products to others on the market, MEET is building a strong brand with embedded market value  for both inbound and outbound tour operators, as well as, destination management organisations.

Classifications

Category
Communication, outreach and awareness building
Scale of implementation
Local
Subnational
National
Phase of solution
Implementation
Documentation and dissemination of results

Enabling factors

The MEET Network is currently working to develop an online training on the marketing and commercialisation component of the MEET approach, so interested stakeholders across the Mediterranean can adopt it´s methodology. In the meantime, the MEET Manual contains information on this element. 

Lessons learned

  • Perspective of the private sector stakeholders has to be included from the beginning in all the steps of development;

  • Define clear business plans post project, including promotion and sales.