The communication strategy to disseminate the importance and actions of the CPY must be inclusive and innovative, through the creation of a brand and key messages to transmit each year to cyclists, participants should easily identify the main objective of the initiative.
In this sense, we create advertising products such as: press conference, advertising, infographics, maps, posters, jersey, buff, medals that are disclosed during the promotion and the development of events through digital platforms and social networks: website, facebook, twitter, etc. .).
Another space to spread the concept of cycling is that during the tour there are strategic stops for hydration, healthy and natural snacks for cyclists; These spaces are used by local governments and communities to promote the products of their agrobiodiversity and bioemprendimientos.
To socialize the concept of sustainability, during the advertising campaign on social networks, it is indicated that the food will be delivered in sustainable containers (banana leaves) and that the hydration will be delivered in its reusable bottles (plastic bottles should not be used).