Awareness Raising on the Importance of Insect Pollinators for Apple Cultivation
Regional biodiversity and pollination services are influenced by the collective choices made by all farmers, local institutions, and other stakeholders in a community, especially regarding the use of chemical inputs. To foster broader awareness and behavioural change, GIC rolled out an awareness campaign that extended beyond the project’s direct beneficiaries. It reached over 2000 people across Shimla and Kullu, including the wider farming community, students and local decision-makers. The awareness workshops were conducted in 15 village-level meetings in the local Gram Panchayats (local governance bodies), sessions in 20 schools, colleges, and industrial training centres, and workshops with 49 local Self-Help Groups.
In a more targeted component GIC conducted in-depth workshops with six collaborating Farmer Producer Companies (FPCs) directly aimed at changing on farm practices. At these and other campaign events, participants shared specific problems, discussed challenges, and proposed alternatives to harmful pesticides and chemical fertilizers, drawing on their own experiences and local practices.
To ensure this community input informed future decisions, GIC conducted a joint workshop with the University of Horticulture and Forestry (UHF) and the Department of Horticulture (DoH), enabling feedback to reach both policy and research institutions.
To further extend the reach, the campaign distributed best-practice posters on pollination and sustainable input use in local Gram Panchayats and hosted stalls at village fairs and festivals, were the broader communities of Shimla and Kullu were engaged.