The BC Parks Foundation and PaRx program conducted outreach and media events to raise awareness of the program and the link between health and nature. The launch of the collaboration with Parks Canada generated substantial media coverage, including from international outlets, thus raising awareness of the connections between nature and well-being, and the PaRx program. Parks Canada has also developed informational materials to help health-care providers connect patients with Parks Canada administered places, in so doing creating connections with the health-care community, increasing interest in health and wellness activities across Parks Canada destinations, strengthening engagement between health care sector and protected and conserved areas, and raising awareness of protected heritage areas in Canada.
- Both the BC Parks Foundation and Parks Canada have a track record of educating the public about the health benefits of time spent in nature and the importance of protecting nature to maximise these heath benefits for current and future generations.
- Health care professional spokespeople as trusted messengers
- Regular communication between PaRx and endorsing health organizations ensures consistent and widespread promotion of the program to help build public and health-care professional trust in and awareness of the program.
- Uptake of the program increased with targeted media campaigns and launches across provinces in Canada. Continued targeted marketing, new resources, and improved usability of the platforms is important for maintaining and growing interest in the program.