Alternative livelihoods

CTPH provides alternative livelihoods for our VHCTs, which include group livestock income-generating projects and Village Saving and Loan Associations that bring them together and strengthen the integrated approach. As community volunteers work without a salary this is a critical component to creating a sustainable program and resulted in no volunteer dropouts within the first 10 years of the VHCT program.

CTPH, through its social enterprise – Gorilla Conservation Coffee established in 2015, also supports alternative livelihoods for community members, to support income generation and, thereby, reduce dependence on natural resources to meet basic needs. Gorilla Conservation Coffee supports coffee farmers living around BINP through training and capacity building and providing access to national and international markets. Women coffee farmers are particularly encouraged to participate in the social enterprise, providing a source of economic empowerment for women in communities in which the financial sphere is particularly biased towards men. The social enterprise was created with support from Worldwide Fund for Nature Switzerland’s Impact Investment for Conservation Program. A donation is also given for every bag of coffee sold, to support CTPH’s programs, enabling sustainable financing for conservation.

Classifications

Category
Moyens de subsistance durables
Scale of implementation
Local
Phase of solution
Mise en oeuvre
Suivi
Documentation et dissémination des résultats
Phase d'évaluation

Facteurs de réussite

  • Partnerships with experts in the coffee industry ensure Gorilla Conservation Coffee is of the highest quality (including being included in the top 30 coffees in the World in the 2018 Coffee Review)
  • A growing trend of lifestyle of health and sustainability (LOHAS) consumers
  • Effective branding and marketing support expansion of market, locally and globally
  • Global distribution partners support wide availability of Gorilla Conservation Coffee around the World

Enseignements tirés

  • Increased incomes of coffee farmers engaged in Gorilla Conservation Coffee creates major incentive for others wanting to join Gorilla Conservation Coffee
  • Providing viable alternative livelihoods for smallholder coffee farmers and community members reduces reliance on natural resources to meet basic needs, reducing threats to endangered mountain gorillas and their habitat
  • Lifestyles of Health and Sustainability (LOHAS) consumers are willing to pay more for a high-quality product which is ethically and sustainably produced and has a cause
  • Increasing liquid revenue is key to being able to increase quantities of coffee purchased, including being able to stock pile, to meet larger orders and re-invest additional profit into the social enterprise

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