Developed attitude and behavior assessment surveys targeting specific groups (e.g., visitors, local communities, and productive sectors) who visit or reside near MPAs carried out at different times. A web-based “Friends of the SMPA Society” comprised of national and international scientists and members of civil society were put in place. The project developed an information dissemination and communication strategy specific in marine topics, which will inform the general population about MPAs through print, audiovisual (radio, TV, newspapers, and internet), as well as dissemination meetings. The main activities were: a)Dissemination campaigns; b)implementation of the SAMP web page; c)awareness campaigns in educational centers (schools and universities); and d) establishment of a data base of images and videos bilingual (Spanish and English). SAMP promoted in international and national events of scientific nature, such as seminars, congresses, side-event in COP of Biodiversity, among others. Main results: 11% increase over the baseline of behavior and attitudes test scores; 5 new funding proposals leveraged by the “Friends of the SMPA Society"; national recognition at the end of the GEF-Project promoted a participatory roadmap for sustainability of next 5 years reacheness.