Multi-Stakeholder Approach

The campaign employs a multi-stakeholder approach by ensuring that relevant stakeholders including the relevant Government Ministries, Schools, Private Sector, Farmers, Media, PELUM Kenya member organizations and othe CSOs are involved in the campaigns as a strategy of enhancing sustainability of the project beyond the project period.

The project targets the wider public through mass awareness creation so as to raise awareness on the need to grow and eat organic foods.

Media is embraced to reach to the wider public through both electric and print media methods. This includes continuous update of PELUM Kenya’s social media sites with organic food and farming messages. The media practioners are also invited to cover and air the various activities.

It also targets to build capacity of small scale farmers to further embrace organic foods and farming for healthy environments and people. This is done through exchange visits to successful organic enterprises and organic exhibitions.

As a way of enhancing the spirit of networking within PELUM Kenya network, all the member organizations of PELUM Kenya in the focus areas are involved in all aspects of this project.

  • Various stakeholders have different roles to play in enhancing the plight of organic food and farming. Relationship building, partnerships and networking is also key for ensuring that anticipated results are achieved.
  • Our mission as a network is to promote Ecological Land Use Management (elum) practices, which include organic farming and foods. A majority of PELUM Kenya member organizations promote organic farming as well. Green Action Week therefore compliments well with our mission as an organization
  • The global campaign gives added value to national activities as it exposes the efforts of other stakeholders in promoting sustainable production and consumption of organic products; it also helps in creating awareness to the public beyond what the national team would do.
  • Undertaking joint activities with all the implementing partners and stakeholders in activities yields results faster than when a single organization does it and also provides a learning and sharing forum
  • There is need for early planning and engagement to reach a broader scope of stakeholders- schools, tertiary colleges, government departments, business people, and farmer organizations
  • Target and organize special meetings with decision makers in efforts to popularize the idea among relevant authorities and to bring them on board using advocacy strategies that are friendly and not activitism