Planning, reporting and monitoring stakeholder participation and communication

This BB aimed to structure the tasks related to stakeholder engagement and communication through the development of:

I) A Strategy for Public Participation based on:

  • Three pillars: identification of stakeholders; engagement activities; and monitoring and evaluation of participation
  • A two-way participatory approach: balance between top-down and bottom-up

II) A Communication and Dissemination Plan to set a unified tone and direction so that all activities, tools and materials work in harmony to create a shared vision to raise awareness of the initiative and its results. It also included monitoring of a number of metrics – through various channels and means – to evaluate the overall impact and success of communication and dissemination actions.

 

Standalone communication and dissemination plans, as well as engagement plans and reports were developed to guide and evaluate each activity implemented. The key messages from these reports were used as web news in order to communicate and report back to the stakeholders.

 

In the Southeast Pacific pilot, the following engagement activities were implemented:

  • Stakeholder meetings, especially for the mapping exercise in the Gulf of Guayaquil
  • Institutional workshops at national and regional levels
  • Training courses for governmental authorities and sectoral stakeholders
  • Contacts from previous project developed in the region
  • Nomination of a governmental representative (National Focal Point) to support the identification of stakeholders, as well as to officially invite them to participate
  • Development of a Stakeholder Database to include all stakeholders who so wished, facilitating the contact and dissemination of information
  • Development of a visual identity
  • A member of the team fully dedicated to communication
  • Stakeholder Database: When dealing with hundreds of stakeholders, better to build a database with limited number of essential fields to maintain communication
  • Stakeholder mapping: Actively map stakeholders (e.g., snowball technique) in order to expand and diversify the actors engaged
  • Engagement activities: Start organizing and publicizing well in advance, as well as send reminders frequently (for both face-to-face and online events)
  • Local stakeholders: Field visits to identify and engage with local stakeholders, who might be less willing to use virtual channels
  • Communications and outreach: Adapt communication to the stakeholders involved; use different channels to reach larger audience; mix digital, audiovisual and print products
MSPglobal, IOC-UNESCO
Planning, reporting and monitoring stakeholder participation and communication
Strengthening stakeholders’ capacities
Analyzing current conditions of the marine environment and maritime uses
Building scenarios for MSP and sustainable blue economy
Showcasing key results through a simplified and interactive storytelling tool
Supporting the formulation of institutional recommendations at regional scale
Pinelands Creative Workshop "Social Enterprise Approach to Eco Tourism Project" with funding support from the Global Environment Facility (GEF) Small Grants Programme (SGP) implemented by UNDP - March 2020
Training in Social Entrepreneurship
Incubator and Mentorship Program
Course Development
Pinelands Creative Workshop "Social Enterprise Approach to Eco Tourism Project" with funding support from the Global Environment Facility (GEF) Small Grants Programme (SGP) implemented by UNDP - March 2020
Training in Social Entrepreneurship
Incubator and Mentorship Program
Course Development
Co-operative farming for sustainable livelihood

An institutional support is required for the beneficiaries to promote the products they make through this solution, in local, regional and national markets. Since a single farmer cannot meet the quantity demand of the market and the distributors look for bulk quantity, a functioning co-operative has to be formed at the local level. This cooperation serves the purpose of collecting the products, negotiating the price with the distributor, supervising the manufacturing and distributing the profits. 

There is a high demand for brooms and associated products in the local, national and international market and distributors always buy in bulk. By applying cooperative farming methods, it will be easier for a single farmer to supply their product and get a reasonable rate for it. Instead of approaching single farmers, distributers negotiate prices with the cooperative committee, which also guarantees more stable and profitable prices for their members.

  • The leadership of the cooperative committee should be entrusted to persons in the community who are knowledgeable about the market.
  • The co-operative should be made bipartisan and fair to everyone. 

 

Alliances

Various alliances had to be build to ensure the success of the programme. Collaboration was necessarry between the following stakeholders: 

  • Local and provincial government and administrative authorities
  • Social groups like youth clubs, women groups, agriculture committees
  • Forest and land protection committes 
  • Local, regional and national private sector businesses 
  • Various experts, researchers and scholars in this sector

Since this solution involves multi-level activities from planning, implementation, conservation, monitoring, marketing and promoting, it becomes essential to bring all the stakeholders together and interlink them through common goals and their ascribed responsibilities by the state and the society. 

- Stakeholders don't always have the same interests and goals

- Conflict between the stakeholders in the alliances are common because of their interests 

- The thoroughness of legal aspects while dealing with the local bureaucracy is needed

- The awareness of greater good has to be evoked to all the stake holders, time and again

 

Understanding the impact of ocean activities on the national economy

The main objective of the Portuguese Ocean Satellite Account (OSA) is to provide an economic information system for the sea. The OSA was considered the most appropriate tool to estimate the size and importance of the ocean economy to the Portuguese economy and to obtain information on the structure of production activities related to the ocean.

 

The OSA privileged the simultaneous treatment of supply and demand. Information was obtained, not only for the production account (output at basic prices, intermediate consumption, Gross Value Added - GVA), but also for relevant economic variables such as household and public administrations consumption, imports and exports. Thus, it was possible to estimate the contribution of the "Ocean" to GVA and national employment. Additionally, an estimate was made for paid and unpaid employment, not only due to its relevance, but also to allow assessing the results plausibility.

 

By applying the Integrated Input-output Symmetric Matrix System to the main results, it was possible to determine, in addition to the direct effects, the indirect effect of the Ocean Economy activities on the national economy.

 

The compilation of OSA at NUTS I level allowed having information for Azores and Madeira (islands), illustrating regional differences, namely different output patterns.

  • Mature statistical systems with quality and detailed data.
  • Very good articulation among entities.
  • New technical and coherence challenges in the second exercise, regarding NUTS I desegregation.
  • Detailing information at regional level allows improving data quality and robustness of concepts, namely concerning coastal tourism. Some concepts defined for national level are not adequate for regional level.
Value chain logic

The scope of the Ocean Economy, considered in the Portuguese Ocean Satelite Account (OSA), aggregates activities in two main areas: "established activities" and "emerging activities” which, in turn, are divided into groups. It considers nine groups, eight of which correspond to established activities (groups 1 to 8). The last group (group 9) includes new uses and resources of the ocean, which congregates emerging activities (see figure). The adopted criterion for the classification of economic activities as established or emerging obeyed the international logic of maturity level of the markets, namely what is followed in the EU, in the study “Blue Growth” for the purpose of international comparisons.

 

Overall, we adopted a value chain logic considering, inter alia, the level of industry disaggregation permitted by the National Statistical System. Given this restriction, the methodological option was to consider Maritime and Marine Equipment Services as independent groups, including cross-economic activities in other groups.

  • Mature statistical systems with quality and detailed data
  • Broad discussion with several stakeholders on the concepts, definitions, and aggregations of the account
  • Very good articulation among entities
  • Time consuming activity in the first exercise due to its pioneering character (pilot exercise)
  • Difficulty in obtaining information on emerging activities
  • Results compensate the effort: this organization of data allowed illustrating heterogeneity of the different groups (dynamic, productivity, resilience, etc.)
INE, I.P.
West and South Europe
Ana
Ramos
Value chain logic
Understanding the impact of ocean activities on the national economy
Benefits generated to communities and livelihood improved

Community forestry in Nepal has brought a number of benefits including an increase in income. It has helped to fight against illegal logging by putting clear rules in place on timber access and a strong system of forest monitoring. Community livelihoods have also improved with easier access to firewood and fodder and better health care and energy access, for example through money from ecotourism and subsidies for renewable energy.

Community forestry shows traits of political, financial, and ecological sustainability, including emergence of a strong legal and regulatory framework, and robust civil society institutions and networks.

A continuing challenge is to ensure equitable distribution of benefits to women and marginalized groups.  

 

The immediate livelihood benefits derived by rural households bolster strong collective action wherein local communities actively and sustainably manage forest resources. Community forests also became the source of diversified investment capital and raw material for new market-oriented livelihoods.