This solution combines several actions to make the application of efforts in conserving a site more efficient. Habitat protection and management are framed in the territorial analysis of priority sites and the application of conservation instruments suitable for conservation and sustainability.

Through different instruments, site protection creates a legal basis for the adaptive management of the most critical areas for their biological value. Some of these instruments may be conservation agreements, land purchase, federal coastal zone concessions for protection in their own right, or collaboration to create Ramsar sites, sites of the WHSRN, Natural Protected Areas in different categories, Destination Agreements, among others. Collaboration is a guiding principle for this strategy, which is why we have a very close link with the authorities of the state of Baja California, with the municipal and local authorities in the ejidos and communities, as well as a strong collaboration link with the environmental sectors at all levels, such as SEMARNAT, CONANP, PROFEPA, and the General Directorate of Federal Maritime-Terrestrial Zone, among others. These collaborations have translated into thousands of hectares protected in Baja California, mainly in essential areas such as San Quintín.

The project team has worked with the Ministry of Environment to construct  and implement the National Route for reporting OECM and submitting to WCMC. This route was designed by the Ministry of Environment, as CBD focal point for Colombia, GEF Small Grants Programme in Colombia and the project. It is structured to guarantee the validation of each potential OECM by the government (Ministry of Environment), civil society (an NGO such as Fundación Natura) and Humboldt Institute linked to the Ministry with the scientific support necessary. These three entities comprise the Coordinator Group of the route. External evaluators and regional authorities will participate in the validation. It includes the individual assessment of each potential OECM by three verifiers who work independently from one another and send their evaluation to the Coordinator Group that establishes a consensual agreement on whether or not the area complies with OECM criteria and can be submitted by the Ministry to be included in WCMC data base. The project has also carried out capacity building of national verifiers, which will evaluate if potential OECM meet the criteria.

Communication is vital for any company, business, or professional activity. It is useless to have a lot of knowledge and great abilities to generate a good product if we do not manage to make ourselves visible in an effective way, attracting consumers. For large companies (due to having a budget and specifically assigned), it is relatively easy to find the perfect insight and get to shape the campaign. SEO strategies, SEM, usability and UX issues, social media, implementation of channels such as email marketing or SMS, etc. A good campaign knows how to make room in all these areas. However, it is a mistake to think that only companies with large resources can gain a good digital presence or outside it. When we talk about "social communication" we must bear in mind that not everyone has access to each of the available digital platforms, nor are they present in all existing social networks. We consider a "successful" strategy if we manage to gain visibility using the most frequent communication channels available to capture interest and loyalty.

The province of Mendoza has what we currently consider to be the most wildlife-friendly guanaco-shearing project that has been underway for ten years. Due to the type of management carried out in La Payunia, there is the possibility that the products can be certified Wildlife Friendly. The Wildlife Friendly Enterprise Network (WFEN) is a global community dedicated to developing and marketing products that conserve endangered wildlife while contributing to the economic vitality of rural communities. The Network sets the global standard for selling "green" products and helps members reach new and dynamic markets. WFEN's Mission is to protect wildlife in the wild by certifying businesses that ensure that people and nature coexist and thrive. WFEN certification will seek to promote wildlife conservation by facilitating responsible production practices, business development, education, and branding. It will also seek to access new and dynamic markets and achieve a fair price for wildlife-friendly products.

The transhumant conference is a consultation platform that brings together local and foreign transhumant pastoralists in order to discuss the resolution of conflicts between breeders - farmers, breeders - gamekeepers and wild animal breeders.

Work with different actors at the local, national, and international levels, to contribute to the design of a fiber value chain that can trigger the activity. The work will consist of the identification of key public and private actors in order to provide tools for the commercialization of the product. The activities that will be developed in this stage of the project include meetings with the textile sector, application authorities, and various important local actors in this area.

The annual shearing of guanacos by the Payún Matrú Cooperative is being closely supervised by the Mendoza Department of Renewable Natural Resources to ensure that the potential economic income provided by guanaco wool is feasible and sustainable. At the same time, Cooperative members understand that by making "good practices" they receive "good benefits". CONICET has tested and developed methods for minimizing the stress of individual guanacos during capture and handling, that reduce negative impacts at the population level.  Our knowledge of ecological, physiological, and behavioral processes that "constrain" these camelids in La Payunia, based on more than 10 years of study, put us in a unique position for advising and teaching the cooperative and government stakeholders how to minimize impacts of live shearing on this population. We will continue training members of Payún Matrú Cooperative in "good practices" to make capture and shearing of wild guanacos within Wildlife Friendly Actions. The following activities will be carried out at this stage: