Planning, reporting and monitoring stakeholder participation and communication

Published: 06 August 2021
Last edited: 02 November 2021

 

This BB aimed to structure the tasks related to stakeholder engagement and communication through the development of:

I) A Strategy for Public Participation based on:

  • Three pillars: identification of stakeholders; engagement activities; and monitoring and evaluation of participation

  • A two-way participatory approach: balance between top-down and bottom-up

II) A Communication and Dissemination Plan to set a unified tone and direction so that all activities, tools and materials work in harmony to create a shared vision to raise awareness of the initiative and its results. It also included monitoring of a number of metrics – through various channels and means – to evaluate the overall impact and success of communication and dissemination actions.

 

Standalone communication and dissemination plans, as well as engagement plans and reports were developed to guide and evaluate each activity implemented. The key messages from these reports were used as web news in order to communicate and report back to the stakeholders.

 

In the Western Mediterranean pilot, the following engagement activities were implemented:

  • Institutional workshops at national and regional levels

  • Training courses for governmental authorities and sectoral stakeholders

Classifications

Category
Alliance and partnership development
Communication, outreach and awareness building
Scale of implementation
Subnational
National
Multi-national
Phase of solution
Entirety

Enabling factors

  • Partnership with other ongoing initiatives in the region

  • Development of a multilingual website, social media accounts and products as the beneficiary countries do not use the same language

  • Nomination of a governmental representative (National Focal Point) to support the identification of stakeholders and to officially invite them to participate

  • Development of a Stakeholder Database to include all stakeholders who so wished, facilitating the contact and dissemination of information

  • Development of a visual identity

  • A member of the team fully dedicated to communication

Lessons learned

  • Stakeholder Database: When dealing with hundreds of stakeholders, better to build a database with limited number of essential fields to maintain communication

  • Engagement activities: Start organizing and publicizing well in advance, as well as send reminders frequently (for both face-to-face and online events)

  • Communications and outreach: Adapt communication to the stakeholders involved; use different channels to reach larger audience; mix digital, audiovisual and print products

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