Ecotourism marketing

A simple market analysis was conducted in order to define marketing strategies for ecotourism services, together with artisanal fishermen. Partnerships were also established with local tourism agencies and the regional government to promote these services. Flyers were designed and handed out to advertise trips and showcase manta ray conservation. Workshops in local schools and dissemination through local press also promoted manta ray conservation and presented tourism alternatives. In addition, a proposal for national protection of Giant Manta Rays was presented to national authorities, which will contribute to protecting this valuable tourism resource.

  • The area of influence is close to popular tourism destinations on the north coast of Peru, which welcome both national and international tourists.
  • Interest from local tourism agencies and the regional government was high, as we introduced an innovative service to the market.
  • Prior research on Manta Rays provided a good understanding of the challenges faced by this species in the area, and justifies the proposal for protection.

As understanding of main sites for manta ray observation increases, and fishermen consolidate their services over time, the profile of tourists can vary. At an initial stage, promotion is focused on tourists interested in exploratory trips, with the expectation of incorporating additional offerings as the initiative expands.

Tourism infrastructure and mentorship

Two fishermen groups were selected to receive funding to develop ecotourism services, and receive support to acquire the required tourism permits. Necessary infrastructure, including boat refurnishment, life jackets, snorkels and masks, was identified by artisanal fishermen and the local Coast Guard. Agreements were signed with fishermen and the necessary equipment was provided through zero-interest micro-loans. Regular meetings with fishermen provided follow-up and personalized mentorship regarding ecotourism development and environmental leadership.

  • Fishermen are owners of their vessels.
  • Vessels are appropriate for ecotourists.
  • Infrastructure and equipment, not monetary funds, are provided directly to artisanal fishermen. The value of these supplies determined the exact amount for the micro-loans. This allowed for transparency and effective use of funds.
  • An itemized budget should be provided by fishermen and invoices requested from multiple suppliers prior to micro-loan approval. In small communities with limited equipment suppliers, this can sometimes be difficult to achieve.
  • Documenting the progression of infrastructure implementation through images can become extremely useful to communicate project impact.
  • As a participatory project, establishing deadlines for beneficiaries (e.g. presenting budgets, signing agreements, etc.) is crucial for project development. However, considering that beneficiaries might follow different timelines is also important.
Monterrico Reserve Conceptual Ecological Model

The Reserve’s Conceptual Ecological Model (CEM) was created through a participatory approach aiming to understand the interactions between the Reserve and its surroundings, specifically the processes that link ecosystems, species and conservation values inside the Reserve, and to recognize the conditions under which those processes could change and affect conservation values inside the Reserve.

• Availability of information.

• During the elaboration of the CEM and with the results that came out during this phase, was evident that the current scale of actions taking place only inside the Reserve will not be enough to address flood issues in the area.

Support in developing alternative livelihoods

To help offsetting adverse effects of resource use limitations or conflicting interests, and where feasible, LLCTC explores options of developing alternative incomes, especially where there is a clear opportunity cost incurred through conservation. Options include the integration of ecotourism with conservation, such as building eco-lodges or to develop eco-timber operation as an alternative to industrial logging.

  • Feasibility of eco tourism related investments
  • Cooperation and support from external partners, such as NGOs.

Some tribes and communities expect conservation to provide money immediately, a result of past experience with logging royalties in the Solomon Islands. This thinking will fade provided there is sufficient education and awareness building by local partners. Communities will slowly understand that monetary benefit is not the only benefit. The integration of ecotourism and conservation will potentially support livelihoods in tandem with biodiversity conservation. The Lauru PAN is not just about conservation but to tie resource management, food security and human sustainability. Thus, there is a need to integrate other projects in sites where LLCTC works, not only in view of livelihood projects but also sanitation, and perhaps other basic community infrastructures and services. However, it should be noted that it may sometimes be difficult to provide compatible livelihood options.

Overseeing implementation of the network

Establish a framework that is ensured through an environmental and conservation committee made up by representatives of the LLTC, government, partners (TNC) and the communities involved, and that meets twice a year. The committee is charged with overseeing the implementation of the network in accordance with the conservation master plan and by synthesizing progress made at each protected area thereof.

  • Good partnership between LLCTC, government, partners and the management committees of all communities involved
  • Advisory and financial support.

Word of mouth between communities about benefits of LMMA establishment which is supported by close contact and geographic location enables exchange between communities and leads to submission of many new requests to LLTCC. As a result, the LLCTC is inundated with requests for help in setting up conservation areas, evidence of the success of this idea, but also an indicator that demand outstrips the capacity of LLCTC to respond in a timely manner. Initially there was no legal framework guiding the Lauru PAN since its establishment; however, communities rely very much on the traditional law and practice of dealing with unwanted action and attitudes. A major future challenge will be the financial sustainability of the Lauru PAN after NGOs depart.

Continued collaboration between all stakeholders

A process is established between the LLCTC’s environmental officer, the contact point in the community and the community committee through monthly visits that allow for exchange between the management committee and partners to ensure long-term sustainability, commitment and true partnership. These visits also help to address and solve needs and problems that may occur, as well for sharing experiences and cross-learning.

  • LLCTC must be respected by the communities to be effective in their representation
  • Financial and human resources to sustain the continuous process
  • A solid partnership and trust between the communities and the liaising officer

The long-term (10 years) technical and advisory assistance provided by the NGO (TNC) and the proven partnership built with the LLCTC representing the communities and the collective chiefs of all communities was the key factor to enable this process. To consistently engage communities over time is essential and demands a lot of time and human resources. Once the feedback is negative as the community feels deserted and abandoned the need to re-invest to recover trust and cooperation is tremendous. High community expectations that may not be met, particularly relating to monetary benefits, need to be managed by clearly articulating what can be achieved, right from the start.

On-the-ground Planting
Cultivation of mangrove propogules in outdoor nurseries. Transplantation into degraded habitat. Hand planting needed to be done due to the extent of destruction of the hurricane. The plants will not recover naturally fast enough to restore ecosystem benefits for local communicates. If the environmental and hydrological conditions remain suitable, mangroves can typically recover from storm damage. After Hurricane Mitch, however, the high percentage of mangroves destroyed, combined with geographic isolation from other mangrove areas, has resulted in very slow or no natural recovery. On-the-ground hand planting is the most effective way to help restore the ecological balance when mangroves cannot be restored naturally.
The engagement of local volunteers.
The timing, season and location in which the mangroves are planted is very important. For example, we learned that mangroves must be planted at the right time to avoid fiddler crab larvae feeding on new leaves.
Nesting Beach Conservation
Protecting hawksbill nests from poaching and other elements and employing local inhabitants and staff to collect data on nesting female turtles, hatchlings, and nesting performance. This improves the understanding of hawksbill biology and life-history and maximizes the number of eggs that result in hatchlings to increase the overall hawksbill turtle population.
• Increasing efforts by conservation community to protect and restore critically endangered species populations worldwide. • Demand for non-consumptive alternative sources of livelihood.
• Direct payments for hawksbill egg protection create socio-economic benefits and encourage “reciprocal wellbeing” between local residents and nesting hawksbills. • Importance of protecting coastal vegetation located within 200 meters of high tide mark for hawksbill nesting habitat.
International Fishing Improvement Projects
We design and implement international fishing improvement projects (FIP) in the region with an all-encompassing multi-stakeholder group to identify, assess, and improve the fishing practices of sand bass.
Importance of multi-stakeholder engagement and federal/state/local government support.
Importance of acquiring good data to inform decision-making. Ambitious timelines are prone to delay due to social, political, and economic reasons.
Coastal Scenery Management Plan

The coastal scenery classification is used by coastal managers, planners, academics, and governmental agencies, and local coastal zone managers. Evaluation of environmental, physical and usage parameters enables the identification and characterization of variables, which must be managed more effectively in order to promote overall improvements of the scenic value. Most sites have physical parameters for which coastal zone managers can do little or nothing to alleviate scenic impact, so emphasis should be given to assessing ways of improving different human usage parameters (i.e. litter collection campaign, fixing sewage-related problems, noise, access, utilities, etc.). Existing management plans can be revised or developed to consider scenery related issues by updating conservation targets’ statuses, identifying additional conservation targets, reviewing and revising weaknesses, and adjusting strategy and monitoring protocols. Additional scenery evaluations are required in order to evaluate plan effectiveness. The scenery management tool ensures a better littoral zone and long-term goods and services for local communities and tourists. It guides littoral managers to anticipate future impacts from human interventions.

  • Scenery Assessment outcomes as a basis for management plan development
  • Involvement of local communities
  • Training sessions on how to include scenery evaluation into existing management plans
  • Participatory process involving managers and experts.
  • Encourage local communities and authorities to identify issues and come up with their own solutions which can be applied at the local level.
  • Involvement of national government representatives is also a guarantee that the project will follow national guidelines and policies on littoral management.