Generate wildlife friendly certifications that increase the market value of the fiber

The province of Mendoza has what we currently consider to be the most wildlife-friendly guanaco-shearing project that has been underway for ten years. Due to the type of management carried out in La Payunia, there is the possibility that the products can be certified Wildlife Friendly. The Wildlife Friendly Enterprise Network (WFEN) is a global community dedicated to developing and marketing products that conserve endangered wildlife while contributing to the economic vitality of rural communities. The Network sets the global standard for selling "green" products and helps members reach new and dynamic markets. WFEN's Mission is to protect wildlife in the wild by certifying businesses that ensure that people and nature coexist and thrive. WFEN certification will seek to promote wildlife conservation by facilitating responsible production practices, business development, education, and branding. It will also seek to access new and dynamic markets and achieve a fair price for wildlife-friendly products.

First, an applicant must submit the WF Global Products Pre-Assessment Form and Reference Form, to apply for the Certification. The Pre-Assessment Form provides background about producers, their products, and wildlife conservation conditions in their area to understand if the products may meet the WFEN Mission Criteria. The Reference Form must be completed by someone at a conservation organization who is familiar with the program and its conservation context. A non-refundable fee of $250 must accompany the Pre-Assessment and Reference Form.  

Based on the principles of wildlife conservation, economic well-being, and accountability, each of our certified product lines illustrates the possibilities of triple-bottom-line success for people, planet and profit.  

A direct link between production and conservation is essential for certification by the Network. Products that donate a percentage of profits to conservation but do not abate threats to key species fall outside of WFEN. To help ensure communities living with wildlife adopt conservation practices, the associated benefits should be tangible and significant. Certified products must contribute to increases in local incomes and/or improvements to livelihoods. The product’s conservation mission includes a clear enforcement mechanism, such that failure to follow through with required conservation actions results in immediate consequences, including forfeiture of any economic reward. Inability to make substantive corrections in a reasonable timeframe will result in suspension from the Network, including loss of certification and provision of information to vendors and distributors.

Encourage the generation of a chain that increases the commercial value of the guanaco fiber by linking the primary production sectors with the national and international textile sectors.

Work with different actors at the local, national, and international levels, to contribute to the design of a fiber value chain that can trigger the activity. The work will consist of the identification of key public and private actors in order to provide tools for the commercialization of the product. The activities that will be developed in this stage of the project include meetings with the textile sector, application authorities, and various important local actors in this area.

-Meetings with representatives of national organizations to evaluate background, regulations, marketing, and support possibilities for wild guanaco management experiences.

-Meetings with selected fashion designers at the national (i.e Buenos Aires) or international (i.e Canada) scale, to generate a fair value chain and promote WFA experience.

-Value-added options will be identified at the national/international level through meetings with actors from the public and private sectors, to expand WFA as a “Based nature Solution".  

Wildlife camelid management actions began in the 80s, based on the philosophy of the "ICDPs", seeking to link biodiversity conservation with improving the life quality of life of local people. These projects, which initially focused on the vicuña, were based on the application of economic incentives to promote the use of wildlife. We prove that wild guanaco use could improve the numbers of those initiatives because of the wider distribution range of the species. In Argentina, the production of SAC fiber could easily double due to an increase in the number of sheared populations and an increase in the frequency of shearing. This would clearly lead to a change in the production paradigm in contrast to the current one. Guanaco fiber is amongst.The Cooperative decided to add value to the raw fiber in order to increase the value. By 2010, most of the projects had stopped due to difficulty in marketing guanaco fiber with a price of USD $40-60 per kilo. The "problem" is there are only two trade companies that buy raw fiber that is exported mainly to Italy and control the market prices. 

Promote sustainable use of wild guanaco populations through demonstrative experiences of live shearing in La Payunia.

The annual shearing of guanacos by the Payún Matrú Cooperative is being closely supervised by the Mendoza Department of Renewable Natural Resources to ensure that the potential economic income provided by guanaco wool is feasible and sustainable. At the same time, Cooperative members understand that by making "good practices" they receive "good benefits". CONICET has tested and developed methods for minimizing the stress of individual guanacos during capture and handling, that reduce negative impacts at the population level.  Our knowledge of ecological, physiological, and behavioral processes that "constrain" these camelids in La Payunia, based on more than 10 years of study, put us in a unique position for advising and teaching the cooperative and government stakeholders how to minimize impacts of live shearing on this population. We will continue training members of Payún Matrú Cooperative in "good practices" to make capture and shearing of wild guanacos within Wildlife Friendly Actions. The following activities will be carried out at this stage:


 

1)Pre-shearing surveys on population parameters, 2)Training of the personnel (without experience) in charge of guanacos handling during herding, within the corrals, and during shearing is key to the success of the activities. 3)Management of wild guanacos: Capture, shear, and release of wild guanacos will be carried out in two events, between September and November. 4)Physiological indicators: physiological stress in the function of handling conditions.5)Post-shearing surveys on population parameters such as social structure and population density.

 

-As we are working with wildlife, pre-shearing surveys on population parameters help us to select the best area to build the management structure.  

-Training of the personnel is fundamental (and the key for the success of this solution) for the good management of the animals, avoiding guanaco mortalities and operator injuries. The management of wild guanacos is different from any other domestic animal, and it is necessary to use particular structures and tools, as well as to learn specific maneuvers for their manipulation, keeping animal welfare in mind.

-Stress approach give us a key physiological indicator to reduce stress in relation to handling time.

-Post-shearing surveys give us key population parameters such as social structure and population allow us to compared with data before the live-shearing experience and define the impact on social disruption.


 

Module 5: Community Awareness and Early Warning Promotion

Early warning messages are primarily distributed through channels such as the early warning app, intelligent broadcasting, phone calls, and SMS. Among these, the early warning app is the most widely used method, covering the largest population. Monitoring personnel can also share messages from the app to WeChat groups or personal networks, enabling multiple rounds of dissemination and further extending the reach of early warnings. Expanding the user base of the early warning app is therefore critical. To maximize coverage among residents in elephant-affected areas, the monitoring teams have conducted in-village promotional campaigns to encourage app adoption. As of now, the early warning app has been downloaded by 246,661 users.

  1. Safety Awareness Among Residents: The strong demand from residents in elephant-affected areas to ensure their safety has driven engagement with the early warning system.
  2. Community-Friendly Outreach: Monitoring teams conduct in-person visits to villages and households, fostering trust through approachable and relatable communication.
  1.  Continuous Training: Regular training sessions are essential, particularly for transient populations and vulnerable groups such as the elderly, children, and individuals with disabilities.
  2. Impact of Targeted Warnings: Precise delivery of early warning messages via phone calls and SMS has significantly influenced community residents’ ability to take timely protective actions.
Module 4: Supporting Monitoring and Early Warning Platform

All monitoring data collected by drones and infrared cameras is transmitted in real time to the early warning platform via a network connection. The system automatically matches location data and generates early warning messages. These warnings are delivered to end-users through both broad-based channels (mobile apps, WeChat) and precise channels (SMS, phone calls), ensuring community residents receive timely alerts and can take appropriate actions. To date, the platform has issued over 130,000 early warnings.

  1.  Automated Data Matching: The platform’s database features an automated matching function that ensures efficient and accurate early warnings.
  2. Comprehensive Distribution Channels: The use of various channels (mobile apps, SMS, phone calls) ensures the coverage of different community needs, catering to diverse user groups.
  1.  Platform Optimization: The database must be regularly optimized to maintain the speed and accuracy of early warning information matching.
  2. Multi-Channel Delivery: Expanding distribution methods, such as incorporating intelligent broadcasting, can significantly improve community residents’ reception and responsiveness to warnings.
Module 3: Optimization of Big Data and Intelligent Recognition System

The infrared camera system transmits a large volume of triggered photos daily, including images of other animals or humans. By leveraging artificial intelligence, the system has been trained to effectively recognize and filter out non-elephant images, achieving an identification accuracy of over 99%. Even partial images or shadows can be accurately identified. The backend system completes the process of issuing early warnings within 13 to 15 seconds through a fully automated workflow, significantly reducing manual intervention and enhancing the intelligence and automation of Asian elephant management. To date, the system has captured over 3 million images and automatically identified and issued 12,285 early warnings.

  1.  Advanced Artificial Intelligence Algorithms: The implementation of powerful AI algorithms ensures high-precision image recognition and efficient data processing.
  2. Unified Data Aggregation: Data from various regions is consolidated, supporting big data analysis and providing a foundation for long-term conservation planning and decision-making.
  1.  Algorithm Updates: The monitoring and recognition system requires regular algorithm updates to adapt to environmental changes and improve recognition accuracy.
  2. Efficient Database Management: A robust and efficient database management system is essential to ensure that data can be easily analyzed and utilized for conservation purposes.
Module 2: Drone and Infrared Camera Monitoring System
  1.  Drone Monitoring and Early Warning:According to the ‘one herd, one policy’ conservation approach: since 2017, the project has started to equip each herd or single elephant active outside the protected area with a full-time monitoring team, each team is equipped with a drone for round-the-clock monitoring, and there are currently more than 70 members in the monitoring team. All monitors have received professional learning and training, mastered drone operation and monitoring skills, and are able to quickly locate Asian elephants.
  2. Infrared Camera Monitoring and Early Warning:To improve drone monitoring, we have customised an infrared camera system to ensure 24-hour monitoring. 600 infrared cameras with real-time data transmission, 21 video cameras and 177 intelligent broadcasting devices have been installed in critical areas, including traffic routes, elephant corridors and villages.
  1. Technical Support: Both drones and infrared cameras are equipped with advanced features, including high-resolution imaging, thermal imaging modes, real-time data transmission, and intelligent recognition algorithms.
  2.  Strategic Deployment: Equipment placement is scientifically planned based on elephant movement patterns and high-risk areas, ensuring coverage of critical corridors and activity hotspots.
  1. Drone Monitoring Maintenance and Training: Regular maintenance and ongoing training for monitoring personnel are essential to ensure the efficiency of monitoring efforts and the reliability of equipment performance.
  2. Infrared Camera Deployment: Network coverage and power supply need to be considered comprehensively to ensure the stable operation of the equipments.
Module 1: Monitoring Coordination and Technology Integration

Effective monitoring relies on the establishment of specialized teams with clear roles and close coordination. This project established dedicated drone monitoring teams to meet the “one herd, one strategy” requirement based on the distribution of Asian elephants. Additionally, village-level monitoring teams were formed in elephant-distribution townships. The drone teams focus on accurately collecting real-time elephant activity data, while the village monitoring teams provide reliable on-the-ground information. This dual approach of “tracking elephants in real-time” and “localized monitoring” ensures efficient coordination and precision. Together, these efforts enable drone monitoring to cover over 95% of the Asian elephant population (the remaining 5% resides within protected areas).
In areas where drone flights are challenging, infrared cameras are deployed to provide around-the-clock monitoring. The integration of aerial and ground-based technologies creates a highly efficient and precise monitoring and early warning system, overcoming challenges related to nighttime and forested area monitoring.

  1. The high demand for monitoring and early warning in elephant-affected regions increased the willingness of individuals to join monitoring teams.
  2. The suitability of drones and infrared cameras for monitoring large terrestrial animals, combined with features like thermal imaging, automatic triggers, and wireless data transmission, made it feasible to track the nocturnal activity patterns of Asian elephants and ensure real-time transmission and automated recognition.
  1. Thermal imaging is highly effective for nighttime monitoring, but regular maintenance of equipment is essential to ensure performance under extreme weather conditions.
  2. Infrared camera deployment locations must be optimized to ensure stable network coverage and reliable data transmission.
Citizen science network

A network of fishermen who are using the SIREN mobile app

Dissemination and learning

Developing different dissemination methods strengthens communication within the interface of research, policy, and practice. While a study's core findings may remain consistent, the way these results are shared must be tailored to suit the specific needs, preferences, and capacities of different stakeholders. This approach ensures that the information is not only accessible but also impactful, empowering stakeholders to make informed decisions or take appropriate action.

 For example, within the context of accompanying research in FLR implementation, the way results are communicated to implementers and policymakers differs from the approach used for academic audiences. Policymakers and implementers often operate in fast-paced environments where they require clear, concise, and actionable information. Policymakers and implementers benefit most from concise, straightforward communication that highlights actionable insights, often set apart from the detailed and structured format of scientific articles. 

By recognizing and adapting to these differences, our project as accompanying research bridges the gaps between evidence generation and practical application, fostering stronger connections and more meaningful collaborations between the worlds of science, policy, and practice.

The success of applying different outreach mechanisms depends on the research team's strong commitment to tailoring result communication styles to different audiences. The research results are prepared to be published in scientific journals, but also in form of factsheets, policy briefs, and posters, which are designed to communicate results to non-academic stakeholders. The cooperation with FLR implementers also enables the accompanying research to successfully organize participatory workshops at the local level, webinars and joined symposia whereby research and practice complementary outputs and ideas are discussed. Findings are also incorporated into university lectures and curricular.  

In the frame of our research project, we customise the dissemination and outreach strategies to align with the needs and contexts of our diverse stakeholders. For local implementers and communities, communication is designed to be interactive and engaging, relying heavily on oral presentations and visual tools such as posters or leaflets as well translation to local languages. These are combined with dialogue to facilitate mutual understanding and encourage collaboration. By tailoring the approach to fit the audience, whether it be policymakers requiring concise briefs or local communities needing participatory and visually oriented methods, we ensure that the core message of our research is effectively conveyed and supports real-world application. By organizing different webinars where both research and practice are presented on the same platform, we exchanged and developed strategies that help in communicating research findings to non-academic audiences. Furthermore, through presentations at different conferences, our research outreach mechanism has grown to a wider audience in addition to the FLR implementation countries.