Landscape of Amazon rainforest in Orellana province, Ecuador
South America
Programa
PROAmazonia
Connecting the public

Connecting the public: This mini program aims to promote the mainstream of biodiversity conservation by desensitizing current monitoring data in the industry and designing low threshold interactions for the traditional data labeling process. This allows the public to participate in the training process of biodiversity models in a more accessible and intuitive way through the mini program. On the one hand, the public can enjoy and learn about the most authentic protection monitoring images through the form of "playing games"; On the other hand, the power of the public can be utilized to continuously train a universal model of biodiversity, achieving the goal of citizen science in the process.
Through product design, 'Wild Friends' breaks down the process of annotating and verifying institutional data into tool based tasks, reducing the initial training costs of institutions. With simple guidance, volunteers or the general public can complete basic annotation content.
The first step is to check for the presence of animals (manually identified or judged by AI);
Step two, estimate the number of animals (manually determined);
Step three, select animals (manually or through AI evaluation of selection accuracy);
Step four, identify the name of the animal (manually selected or judged by AI);
Step five, randomly allocate cross validation in the background. Ensure the accuracy and consistency of data.
 

AI Species Recognition

AI species recognition: This product uses AI recognition as the underlying technology, with endangered species as the core recognition object. It trains a large biodiversity recognition model that can support monitoring of mountains, rivers, forests, fields, lakes, grasses, and sands systems. The model is free and open to public welfare organizations dedicated to biodiversity conservation, such as research institutes, conservation organizations, and individuals. The reason why "wild friends" are so powerful is because they have a powerful "engine": YOLO World.
As the underlying universal model of 'wild friends', its primary characteristic is strong learning ability. It has powerful multimodal zero sample recognition and few sample recognition capabilities, which means it can quickly identify animal location regions and species information of multiple species through a small number of samples. For example, to recognize a new species, traditional models require thousands of photos and several days of training; YOLO World only requires a small number of photos and training iterations to achieve rapid adaptation.
Secondly, it has a high degree of tolerance. No longer limited to training and prediction of specific species, it has strong open vocabulary recognition ability and zero sample recognition ability, and can accurately identify and locate untrained species. For example, traditional models can only recognize trained species such as tigers and antelopes; The new model can also recognize snow leopards and foxes simultaneously - even if it has never trained these two animals before.
Another advantage of "wild friends" is that they spend less money. Common AI models heavily rely on high-performance acceleration cards, which result in high costs for both hardware environment and maintenance operations.
 

Capacity Building for Governance Improvement

Tailored governance training provided WMA leaders practical conflict resolution skills and financial oversight capabilities. This empowered them to address governance challenges internally and create a sustainable operational framework.

  • Training facilitation by experienced consultants with local contextual knowledge.
  • Ongoing coaching to reinforce skills and promote governance best practices.
  • Training is the most effective when coupled with follow-up support to address emerging issues.
  • Stakeholder-driven self-assessments yield targeted capacity-building interventions.
Good Governance

Good governance is essential for the sustainable growth of Randilen Wildlife Management Area (WMA). Effective leadership, transparency, and accountability ensure that tourism revenues are managed efficiently, benefiting both conservation efforts and local communities. Strong governance structures help in decision-making, equitable distribution of resources, and the enforcement of policies that protect wildlife and natural habitats. By fostering community participation and fair representation, Randilen WMA can enhance trust among stakeholders, attract more investment, and promote long-term sustainability. Ultimately, good governance ensures that conservation and development go hand in hand, securing a prosperous future for both people and nature.

 

 

 

 

Clear communication channels among stakeholders.

Stakeholder commitment to transparency and accountability.

  • Developement suppose to reach the community and it is only possible with good governce in place 

     

To Foster that Wildlife Friendly Actions (i.e, guanaco use) could bring solutions on the conflict generated between conservation and livestock production paradigm.

Communication is vital for any company, business, or professional activity. It is useless to have a lot of knowledge and great abilities to generate a good product if we do not manage to make ourselves visible in an effective way, attracting consumers. For large companies (due to having a budget and specifically assigned), it is relatively easy to find the perfect insight and get to shape the campaign. SEO strategies, SEM, usability and UX issues, social media, implementation of channels such as email marketing or SMS, etc. A good campaign knows how to make room in all these areas. However, it is a mistake to think that only companies with large resources can gain a good digital presence or outside it. When we talk about "social communication" we must bear in mind that not everyone has access to each of the available digital platforms, nor are they present in all existing social networks. We consider a "successful" strategy if we manage to gain visibility using the most frequent communication channels available to capture interest and loyalty.

“create, measure, and learn” potential communication (comm) strategies on WFA. These workshops will explain basic guidelines on comm styles, impacts of different strategies, and the scale of those. Some campaigns will want to gain visibility, notoriety, generate engagement in social networks or simply cause a considerable impact to make the audience act. Training for comm actions to build and strengthen capacity within national stakeholders and local communities to expand on WFA.

The PayúnMatrú Cooperative members may be able in the future to teach the methods they learn during this project to other groups that wish to manage guanacos in Patagonia. Wildlife Friendly Actions to obtain guanaco fiber become a standard procedure by guanaco-fiber producers all around the Patagonian Steppe.

The communication efforts applied so far, through small notes on science pages, television, and radio channels to disseminate our project paid off. Since one of them reached the managers of Good Growth, the international company that connects science, customers with the world´s most successful Brands. With the help of WCS that is a representative of the  WFEN and as such, acting as a link between both companies to sign a contract, which states two important points: a)the parties understand that the costs of a well-conducted management operation imply that the base price of guanaco raw fiber should be 200$; b)the purchase of 100 kilos from the Payun Matru Cooperative.  

 

Generate wildlife friendly certifications that increase the market value of the fiber

The province of Mendoza has what we currently consider to be the most wildlife-friendly guanaco-shearing project that has been underway for ten years. Due to the type of management carried out in La Payunia, there is the possibility that the products can be certified Wildlife Friendly. The Wildlife Friendly Enterprise Network (WFEN) is a global community dedicated to developing and marketing products that conserve endangered wildlife while contributing to the economic vitality of rural communities. The Network sets the global standard for selling "green" products and helps members reach new and dynamic markets. WFEN's Mission is to protect wildlife in the wild by certifying businesses that ensure that people and nature coexist and thrive. WFEN certification will seek to promote wildlife conservation by facilitating responsible production practices, business development, education, and branding. It will also seek to access new and dynamic markets and achieve a fair price for wildlife-friendly products.

First, an applicant must submit the WF Global Products Pre-Assessment Form and Reference Form, to apply for the Certification. The Pre-Assessment Form provides background about producers, their products, and wildlife conservation conditions in their area to understand if the products may meet the WFEN Mission Criteria. The Reference Form must be completed by someone at a conservation organization who is familiar with the program and its conservation context. A non-refundable fee of $250 must accompany the Pre-Assessment and Reference Form.  

Based on the principles of wildlife conservation, economic well-being, and accountability, each of our certified product lines illustrates the possibilities of triple-bottom-line success for people, planet and profit.  

A direct link between production and conservation is essential for certification by the Network. Products that donate a percentage of profits to conservation but do not abate threats to key species fall outside of WFEN. To help ensure communities living with wildlife adopt conservation practices, the associated benefits should be tangible and significant. Certified products must contribute to increases in local incomes and/or improvements to livelihoods. The product’s conservation mission includes a clear enforcement mechanism, such that failure to follow through with required conservation actions results in immediate consequences, including forfeiture of any economic reward. Inability to make substantive corrections in a reasonable timeframe will result in suspension from the Network, including loss of certification and provision of information to vendors and distributors.

Encourage the generation of a chain that increases the commercial value of the guanaco fiber by linking the primary production sectors with the national and international textile sectors.

Work with different actors at the local, national, and international levels, to contribute to the design of a fiber value chain that can trigger the activity. The work will consist of the identification of key public and private actors in order to provide tools for the commercialization of the product. The activities that will be developed in this stage of the project include meetings with the textile sector, application authorities, and various important local actors in this area.

-Meetings with representatives of national organizations to evaluate background, regulations, marketing, and support possibilities for wild guanaco management experiences.

-Meetings with selected fashion designers at the national (i.e Buenos Aires) or international (i.e Canada) scale, to generate a fair value chain and promote WFA experience.

-Value-added options will be identified at the national/international level through meetings with actors from the public and private sectors, to expand WFA as a “Based nature Solution".  

Wildlife camelid management actions began in the 80s, based on the philosophy of the "ICDPs", seeking to link biodiversity conservation with improving the life quality of life of local people. These projects, which initially focused on the vicuña, were based on the application of economic incentives to promote the use of wildlife. We prove that wild guanaco use could improve the numbers of those initiatives because of the wider distribution range of the species. In Argentina, the production of SAC fiber could easily double due to an increase in the number of sheared populations and an increase in the frequency of shearing. This would clearly lead to a change in the production paradigm in contrast to the current one. Guanaco fiber is amongst.The Cooperative decided to add value to the raw fiber in order to increase the value. By 2010, most of the projects had stopped due to difficulty in marketing guanaco fiber with a price of USD $40-60 per kilo. The "problem" is there are only two trade companies that buy raw fiber that is exported mainly to Italy and control the market prices. 

Promote sustainable use of wild guanaco populations through demonstrative experiences of live shearing in La Payunia.

The annual shearing of guanacos by the Payún Matrú Cooperative is being closely supervised by the Mendoza Department of Renewable Natural Resources to ensure that the potential economic income provided by guanaco wool is feasible and sustainable. At the same time, Cooperative members understand that by making "good practices" they receive "good benefits". CONICET has tested and developed methods for minimizing the stress of individual guanacos during capture and handling, that reduce negative impacts at the population level.  Our knowledge of ecological, physiological, and behavioral processes that "constrain" these camelids in La Payunia, based on more than 10 years of study, put us in a unique position for advising and teaching the cooperative and government stakeholders how to minimize impacts of live shearing on this population. We will continue training members of Payún Matrú Cooperative in "good practices" to make capture and shearing of wild guanacos within Wildlife Friendly Actions. The following activities will be carried out at this stage:

1)Pre-shearing surveys on population parameters, 2)Training of the personnel (without experience) in charge of guanacos handling during herding, within the corrals, and during shearing is key to the success of the activities. 3)Management of wild guanacos: Capture, shear, and release of wild guanacos will be carried out in two events, between September and November. 4)Physiological indicators: physiological stress in the function of handling conditions.5)Post-shearing surveys on population parameters such as social structure and population density.

-As we are working with wildlife, pre-shearing surveys on population parameters help us to select the best area to build the management structure.  

-Training of the personnel is fundamental (and the key for the success of this solution) for the good management of the animals, avoiding guanaco mortalities and operator injuries. The management of wild guanacos is different from any other domestic animal, and it is necessary to use particular structures and tools, as well as to learn specific maneuvers for their manipulation, keeping animal welfare in mind.

-Stress approach give us a key physiological indicator to reduce stress in relation to handling time.

-Post-shearing surveys give us key population parameters such as social structure and population allow us to compared with data before the live-shearing experience and define the impact on social disruption.

To Foster that Wildlife Friendly Actions (i.e, guanaco use) could bring solutions on the conflict generated between conservation and livestock production paradigm.

Communication is vital for any company, business, or professional activity. It is useless to have a lot of knowledge and great abilities to generate a good product if we do not manage to make ourselves visible in an effective way, attracting consumers. For large companies (due to having a budget and specifically assigned), it is relatively easy to find the perfect insight and get to shape the campaign. SEO strategies, SEM, usability and UX issues, social media, implementation of channels such as email marketing or SMS, etc. A good campaign knows how to make room in all these areas. However, it is a mistake to think that only companies with large resources can gain a good digital presence or outside it. When we talk about "social communication" we must bear in mind that not everyone has access to each of the available digital platforms, nor are they present in all existing social networks. We consider a "successful" strategy if we manage to gain visibility using the most frequent communication channels available to capture interest and loyalty.


 

“create, measure, and learn” potential communication (comm) strategies on WFA. These workshops will explain basic guidelines on comm styles, impacts of different strategies, and the scale of those. Some campaigns will want to gain visibility, notoriety, generate engagement in social networks or simply cause a considerable impact to make the audience act. Training for comm actions to build and strengthen capacity within national stakeholders and local communities to expand on WFA.

The PayúnMatrú Cooperative members may be able in the future to teach the methods they learn during this project to other groups that wish to manage guanacos in Patagonia. Wildlife Friendly Actions to obtain guanaco fiber become a standard procedure by guanaco-fiber producers all around the Patagonian Steppe.

The communication efforts applied so far, through small notes on science pages, television, and radio channels to disseminate our project paid off. Since one of them reached the managers of Good Growth, the international company that connects science, customers with the world´s most successful Brands. With the help of WCS that is a representative of the  WFEN and as such, acting as a link between both companies to sign a contract, which states two important points: a)the parties understand that the costs of a well-conducted management operation imply that the base price of guanaco raw fiber should be 200$; b)the purchase of 100 kilos from the Payun Matru Cooperative.