In recent times, a participatory research programme led by the private partner has been working towards allowing the new heritage authority to promote a genuine values-based and participatory heritage management. Understanding heritage in terms of who assigns just what importance can inform site conservation and improve the management of change in the wider landscape. Diverse perceptions of, and relationships with, the World Heritage property and other heritage have been mapped, and this has allowed previously neglected connections and interdependencies to emerge.

The initiative also works to identify capacity within civil society, institutions and among local heritage specialists to contribute to heritage agendas and so steps beyond classic cultural mapping to understand what triggers positive change in a broad local network.

The first tangible results emerging are geo-referenced tools aimed at improving decision-making regarding change and continuity and harnessing local capacities in the process. The overarching aim is that of capturing the full potential of heritage’s contribution to sustainable development in this difficult and complex area.

As the public-private partnership improved approaches to conservation, it became clear that the challenges being faced on site were affected by its wider context. It was vital to recognise the Vesuvian area and wider socio-economic dynamics, as a source of opportunities, not threats, that could reinforce site management. Heritage was increasingly viewed as a shared responsibility.

A key initiative was the Herculaneum Centre, a non-profit association founded by the heritage authority, the municipality and a research institute to consolidate a network of local, national and international partners. For 5 years, it implemented an activity programme focused on stimulating new types of involvement in Ercolano’s heritage. The capacity to work with others was enhanced within institutions and civil society through research networks, community projects and a variety of learning environments.

The trust of local partners created conditions, unimaginable ten years earlier, for the regeneration of a difficult urban district adjacent to the archaeological site known as Via Mare.

With the Centre’s programme completed, this tradition of cooperation has been taken forward by Herculaneum’s new heritage authority, supported by the Packard foundation and other partners.

The nature of Herculaneum’s burial 2000 years ago meant that open-air excavation in the early 20th c. revealed an extraordinary level of preservation of the Roman town but had to be accompanied by the stabilization of these multistorey ruins, and the reinstatement of roads and drainage systems. The site today requires conservation of the archaeological fabric but also of these aging restoration interventions, and at an urban scale.

However, efforts at Herculaneum in the late 20th c. approached the site as a series of individual elements. This was partly due to limited access to interdisciplinary expertise and steady funding sources – sporadic capital funding for one-off localised projects predominated.

With the turn of the millennium, a new approach was taken that mapped conservation issues and interdependencies between them across the entire site, and acted on them. Initial efforts focused on resolving situations in areas at risk of collapse or with vulnerable decorative features. Over time the focus shifted to long-term strategies for reducing the causes of decay and developing site-wide maintenance cycles sustainable by the public authority alone so that the site would not revert back. With these now entirely sustained by the public partner the overarching objective has been achieved.