@SGillet
West and South Europe
North Europe
East Europe
Matthieu
Thune
EWT
East and South Africa
West and South Europe
Megan
Murison
Promotion of public awareness

Since 2006, more than 100 research papers on the Golden Snub-nosed Monkey have been published in academic journals, 30 papers were included in the Scientific Citation Index, and 2 papers were published in the Nature. Five national patents have been acquired, six books have been published, and three achievements have won the provincial award for progress in science and technology.

Every year more than 5,000 university students and researchers visit the Research Base for practice or research. Exhibition centers were built to display images, materials, popular science articles and live video of the species so that visitors can see the monkeys without disturbing them. The species was listed in the Top 10 Animals in the News in 2009, many photos have won domestic and international photography awards, famous documentaries have taken shots in Shennongjia, and dozens of major media companies have released stories of the species. 

The locals are now well aware of the importance of the species and human activities threatening the habitat greatly reduced, many locals and visitors have become volunteers, and donations have been received for the conservation of the species. The population of the species and the area of its habitat have significantly increased.

Publishing research achievements to promote the species and its conservation, inviting media to tell the stories, and use the research achievements for popular science education, to promote the public awareness on the species and its conservation.

1. Research achievements needs to be transformed into easy-to-understand popular science education materials.

2. The research base should not be open to general tourists. Only researchers, study-tour groups and media staff are allowed to enter the base after disinfection. All visitors should wear disinfected outfit and stay on the trail to keep distance with the monkeys.

3. Visitors whom the monkeys in the base are not familiar with are not allowed to touch the monkeys.

4. The number of visitors must be controlled and they must be required to keep quiet so that the monkeys won't be frightened.

The acquirement of castanea henryi tree seeds

The purpose of this building block is to inform interested individuals and parties the procedure of obtaining the seeds of  castanea henryi trees. 

The seeds of  castanea henryi trees can be obtained locally in countries with the castanea henryi trees or purchased from China. 

The  seeds of castanea henryi trees must be stored in a dry and cool place to ensure a long-lasting quality for reproductivity. 

Building Blocks of the Castanea Henryi Tree Planting Project

The purpose of this building block is to inform the procedure on starting and implementing  the Castanea Henryi Tree Planting Project to all interested individuals and parties.

The condtions enabling the success of this building block of the Castanea Henryi Tree Planting Project include the acquirement of the castanea henryi tree seedlings, the possession of pertinent planting technologies, the ownership of the available land and suitable climate for planting.

A potential planter must learn the castanea henryi tree planting technologies to start the real planting work in order to have a sucessful planting experience.

Gang Chen
Building Blocks of the Castanea Henryi Tree Planting Project
The acquirement of castanea henryi tree seeds
Gang Chen
Building Blocks of the Castanea Henryi Tree Planting Project
The acquirement of castanea henryi tree seeds
Wildlife Works & Zooterra
West and Central Africa
East and South Africa
Central America
North America
Southeast Asia
Stacia
Carrington
Media and Marketing

Nature Seychelles marketed the program through placing agencies websites, paid social media ads, own websites, online magazine, and mass media through local and international newspapers, magazines and Television. Two in-house marketing videos have been produced. Information boards targeted at tourists have been erected on the island; wardens who lead the tours use them to explain the program. The program is under review and an integrated business and marketing plan rooted in the realities and practicalities of Cousin Island and Seychelles, with the ultimate goal of attracting more participants to this immersive conservation experience, is being developed.

  1. Core staff with exeprience in media and marketing
  2. Existing assets such as websites, blogs and social media platforms for targeted marketing
  3. Funding for paid advertising and for media and publicity materials production.
  1. While marketing has been partially successful, Nature Seychelles does not believe it's reaching its customer base for the program. A review of current and previous marketing efforts and related results is underway.
Partnerships with placing agencies

Partnerships were established with 8 agencies specialized in placing paying volunteers for continuity beyond the GEF support. They were provided with marketing information, photos, and some received news and blogs for their websites. The partners have sent 21 participants to the program. 

  1. Existence of agencies specialised in placing paying volunteers with whom partnerships could be formed.
  2. Buy-in and collaboration between the agencies and Nature Seychelles
  3. A wide selection of agencies catering for different markets and languages
  1. Agencies helped to place a percentage of the participants.
  2. Recruitment and administrative tasks take up a significant amount of time, and human resource has to be allocated to carry them out.
  3. In addition to agencies, word of mouth and referrals work well, therefore the program experience has to be optimal.