Gang Chen
Building Blocks of the Castanea Henryi Tree Planting Project
The acquirement of castanea henryi tree seeds
Wildlife Works & Zooterra
West and Central Africa
East and South Africa
Central America
North America
Southeast Asia
Stacia
Carrington
Media and Marketing

Nature Seychelles marketed the program through placing agencies websites, paid social media ads, own websites, online magazine, and mass media through local and international newspapers, magazines and Television. Two in-house marketing videos have been produced. Information boards targeted at tourists have been erected on the island; wardens who lead the tours use them to explain the program. The program is under review and an integrated business and marketing plan rooted in the realities and practicalities of Cousin Island and Seychelles, with the ultimate goal of attracting more participants to this immersive conservation experience, is being developed.

  1. Core staff with exeprience in media and marketing
  2. Existing assets such as websites, blogs and social media platforms for targeted marketing
  3. Funding for paid advertising and for media and publicity materials production.
  1. While marketing has been partially successful, Nature Seychelles does not believe it's reaching its customer base for the program. A review of current and previous marketing efforts and related results is underway.
Partnerships with placing agencies

Partnerships were established with 8 agencies specialized in placing paying volunteers for continuity beyond the GEF support. They were provided with marketing information, photos, and some received news and blogs for their websites. The partners have sent 21 participants to the program. 

  1. Existence of agencies specialised in placing paying volunteers with whom partnerships could be formed.
  2. Buy-in and collaboration between the agencies and Nature Seychelles
  3. A wide selection of agencies catering for different markets and languages
  1. Agencies helped to place a percentage of the participants.
  2. Recruitment and administrative tasks take up a significant amount of time, and human resource has to be allocated to carry them out.
  3. In addition to agencies, word of mouth and referrals work well, therefore the program experience has to be optimal. 
Develop a tool to test if young people will pay to learn conservation skills

1)      Conservation has become an increasingly popular career choice for young people all over the world. But many conservation organizations complain that young graduates don’t have the right attitude or the real-word skills. Nature Seychelles created the Conservation Boot Camp (CBC) on Cousin Island Special Reserve to test if the island could be used as a laboratory to equip young people with conservation skills, while at the same time use the fees paid as a sustainable funding mechanism for the MPA. The program was financially supported by the GEF from April 2016 to December 2019. The GEF project pays for a full time CBC Coordinator, equipment, and materials and other.  The coordinator manages the application process, and receives and integrates participants into the program.  A conservation manager leads on conservation work, while the Chief Warden manages all the logistics. The CBC is exclusive and takes a maximum of 6 persons per session and takes place the whole year. Each session lasts for 4 weeks and costs Euro 1000.00 (not including airfares and food). A 2 week program was been introduced due to demand. Nature Seychelles is a Private Training and Educational Institution under Seychelles law and a Certificate of Completion is awarded at the end of the training. 

  1. Cousin Island Special Reserve - the 50 year old conservation success story - as a laboratory to test the program.
  2. Funding to support the initial implementation and testing of the program
  3. Nature Seychelles is a certified private training institution by law
  4. Leadership and mentorship from the CE who has over 35 years conservation experience
  5. Existing human resource to support the implementation
  1. Initial funding is important as program depends on participants to fill all slots for it to be viable and sustainable. Not all slots were filled throughout the year.
  2. Having well-known successes provides credibility and helps in attracting participants.
  3. Necessary information laid out in a CBC handbook provided prior knowledge before sign up. 
  4. One size doesn’t fit all - although targeted at people interested in conservation careers, some participants had no previous or post interest in conservation.
  5. Mentorship with well-known figure helps to boost confidence and catalyse conservation careers
  6. Program not able to attract participants throughout the year. Under review to improve numbers so that it remains viable after the GEF funding ends. 
  7. The program was valuable for people from the region, in particular from Madagascar (18 participants), especially where there are not
    exposed to conservation success stories. 
Nature Seychelles
East and South Africa
Nirmal
Shah
Develop a tool to test if young people will pay to learn conservation skills
Partnerships with placing agencies
Media and Marketing
Nature Seychelles
East and South Africa
Nirmal
Shah
Develop a tool to test if young people will pay to learn conservation skills
Partnerships with placing agencies
Media and Marketing
Potential as a Transferable Model

According to Costa et al, “Brazil was the first country in the world to implement a National Policy for Agroecology and Organic Production”. It is therefore worthy of notice that the Policy has been widely implemented in the country, succeeding as a good example of a multi-sectoral public policy, despite the challenges it still faces. Furthermore, PNAPO has served as inspiration for Brazilian States (such as Minas Gerais, Rio Grande do Sul, Goiás, São Paulo and Amazonas), the Federal District and Municipalities to elaborate their own state and municipal policies, following the guidelines of the National Policy and adapting them to their own realities and necessities. Hence PNAPO is likely suitable to be transferred to other situations.

Indeed, there were many exchanges with other Latin American countries, thanks to (and within) REAF – Rede Especializada da Agricultura Familiar. Within this context, a number of the strategies, initiatives and programmes set out by and developed under the umbrella of the PNAPO, such as the Segunda Água Programme and the public calls for ATER, are highly transferable to other countries with common characteristics and issues, with emphasis to those from the global south with large agricultural areas.

In particular, Brazil’s National School Feeding Programme has been recognized by various actors (UNDP, WFP, FAO) and has spiked interest from governments in Asia, Africa and Latin America.

Potential as a Transferable Model

Funds have been secured to apply the TEEBAgriFood Evaluation Framework in various contexts at the country level in Brazil, China, Colombia, Ethiopia, Ghana, India, Indonesia, Kenya, Malaysia, Mexico, Senegal, Tanzania and Thailand. Across Senegal, Tanzania, Ethiopia and Ghana, the application will feature a regional narrative with national case study examples on agricultural systems, practices, products, and policy scenarios, with the overall aim of contributing to the 2030 Agenda for Sustainable Development and a wide range of SDGs. In Brazil, China, India, Indonesia, Malaysia, Mexico, and Thailand, the application of the TEEBAgriFood Initiative aims to protect biodiversity and contribute to a more sustainable agriculture and food sector with a view to moving towards a level playing field by avoiding unfair competition through low environmental standards.

  • With the support of donors and through the take up by governments, private sector etc., the TEEBAgriFood Initiative will unfold its full impact.

The foundations of the work plan will be based on an internationally agreed methodological framework, introduced in the G8+5 context by the EU, addressing the economics of ecosystems and biodiversity. It will bring together governments, business and other key stakeholders from civil society to implement activities aimed at influencing decisions and behaviours in participating countries. It will be the first time that the methodological framework developed by TEEB will be applied to an industrial sector (the agri-business sector) across the entire value chain of that sector, assessing scenarios with a view to promote change.