Interactive training sessions
Rare
Training on Community Engagement and Behavior Change
A series of workshops train teams from local government units and other supporting organizations on how to utilize behavioral insights to inspire action. They learn how to use qualitative and quantitative research to generate insights, participatory approaches to get people towards shared goals, and tactics that help move the group through different phases of change, from building collective demand, to coordinating the shift, then strengthening norms. They practice designing and implementing their own activities, develop materials and assess their progress.
Willingness of the local government unit • Availability of funding for materials and activities • Well-coordinated local government unit • Efficient and motivated staff
The training needs to be practical and within the conceptual reach of the intended beneficiaries, implementers, communities and local governments units. Academic concepts need to be communicated in a simple and understandable manner to be appreciated. Practical examples and bright spots are important. Guidance on next steps helps ensure long-term sustainability of efforts. Encouraging creativity and inventiveness will allow the communities to accomplish the objectives with minimal cost and effort. Cross-visits and inter-community sharing of experiences have greater impact than lectures.