Online participatory mapping surveys

This building block aims to complement previous one in collecting data that is then used to collate existing visions for the landscape and PAs in it. 2020 has demonstrated that in-person interaction is not always a possibility and thus other modes, such as online ones need to be employed in order to achieve the same goals. In case of our study it was clear that in order to reach wide audience and cover as diverse of a group as possible, we also needed to employ online surveys. We have created one with elements of mapping, using specially designed platform for such tasks, Maptionnaire. This survey has followed up on several aspects already covered in interviews (see building block 1) such as different values people see in the landscape. This was done to create a baseline and see if samples in both online and in-person surveys are similar in their valuation of the landscape. In addition online survey covered such aspects as perceptions of quality of life in the area (for example, noise pollution levels, availability and quality of nature areas) and asked participants to pin-point on the map areas where landscape change occurred in last 20 years, both they considered positive and negative.

Using online surveys allows to reach a different audience – in our case these were local residents, whom we might not have met in the nature areas or town markets when conducting in-person interviews. Inclusion of mapping elements allows participants to indicate which elements they value and where these are located.

Option of filling the survey out in the comfort of their home on their own time is a clear advantage of this method. There are risks associated with online surveys, such as skewed sample (often including a larger share of younger people). Modes of distribution of such surveys are challenging. Replying on simply social media, while also targeting specific area might not always yield needed representative sample size. Often it needs to be complemented with other modes, for example, mailing out invitations to local residents. Access to such data (on residents and addresses) might not always be possible (depending on national and regional policies). However, in combination with other methods we believe that it provides important additions to the data, that otherwise could have been missed.

In-person participatory mapping interviews with art-based elements

This building block aims to collect necessary data from a diverse group of local actors (stakeholders, residents and others) that will allow to identify their visions for the landscape and protected areas in it. To do so we employed in-person interviews with elements of participatory mapping and art-based visuals. To guide the interviews, we used an approach called STREAMLINE, a series of A3 laminated canvas on which respondents were answering questions. This questions and canvas were organized around a narrative making it more intuitive and engaging for respondents. They started with establishing their relationship to the area, which parts of it they knew and then progressed to asking questions about importance of different landscape functions and how and where respondents wanted this landscape to develop.

Such approaches as STREAMLINE that obtain data by using more interactive format can put respondents at ease, allow them to imagine the situation rather than answer a series of questions and overall have a more involved and satisfactory experience. Inclusion of mapping elements serves two purposes – not only it ensures that respondents are considering a specific place when responding to questions, but also allows them to recall elements that otherwise might not have been mentioned.

Such interactive methods are suitable for obtaining data on what stakeholders value in the landscape and where these values are located. They are also appealing to wide audience and can be used both with lay-people and experts, people of different age groups. They create a more relaxed and less scientific atmosphere, while still capturing necessary information. However, in order for it to work, several points need to be considered. The most important being that canvas need to be pre-tested several times in order to make sure that the storyline is clear and easy to follow.

Decolonising our research

One of the major learnings from the evolution of the University of Wollongong's (UOW) Blue Economy work is the need to be open to alternative ways of seeing the world. Our partnership with the Illawarra Local Aboriginal Land Council and the influence of our Aboriginal co-investigators have led to a significant focus on decolonising our research, and methods for decolonising environmental decision making. This has largely involved a series of workshops with team member and Traditional Knowledge Holder Jade Kennedy, who pioneered the innovative Jindaola program within UOW. The Jindaola program is designed to reconcile and build relationships across different knowledge systems.

The entire research team underwent regular and routine engagement with our Indigenous coinvestigators. Indigenous Blue Futures became a cross cutting strategy in the project which influenced all aspects of project design, methodology analysis and reporting.

We learned through this process that we all carry with us our own sets of values and assumptions that will always influence our research and the ways we see the world. Engaging with the learnings of Jindaola allowed us to examine and challenge those existing values and assumptions and opened the way for more innovative and collaborative ways of thinking.

Fostering relationships across disciplines and across the community

The University of Wollongong (UOW) Blue Economy projects recognized that building a community based approach requires an investment in relationships. This means that we expended considerable resources in building networks, fostering relationships and giving those relationships time to mature and evolve. This occurred internally, as we got to know the different disciplinary areas that different team members represented within the project. It also involved building collaborations with external partners over time. The most significant demonstration of this the growing role of Aboriginal partners in the research. Aboriginal partners and co-investigators had input into the early stages of the project and over time this relationship grew and evolved to the point that today our partners, the Illawarra Local Aboriginal Land Council, are co-leaders in the project and are co-developing future collaborations with UOW.

  • Time
  • Regular engagement
  • Active listening
  • Open minds

Investing time and energy into building relationships is difficult to build into traditional academic and institutional practices. It is important for the relationship to be based on the principles of reciprocity, so that all partners benefit from the exchange of knowledge and information.

Kelp Blue

Kelp Blue is a commecial entitiy founded by Daniel Hooft in February 2020. Its business headquarters are in Zeist, The Netherlands. It has a subsidiary in Namibia with operational headquarters in Luderitz, Nambibia. At the moment it employs 12 full time employees, 5 part-time employees and 4 interns. The gender balance is 50% female, 50% male. Its mission is "to rewild the oceans by cultivating giant kelp forests"

Kelp Blue focused first on its MISSION. Next we needed to find FUNDING. We obtained in-pinciple funding from Climate Investor Two and Eos Capital for USD $60million.

At the same time we have built a strong competent multi-disciplinary TEAM with deep experience in multiple industries. Each of us brings our own learnings and unique skills to the table; this means we can take advantage of different perspectives and best practices as we look to grow  Kelp Blue.  

 

Always focus on your mission - it will dictate all of the decisions you from whom you employ, the selection of suppliers and even your processing techniques.

Having stong funding partners with the same vision is key.

Don't underestimate the time and energy fundraising takes, start at least 6 months before you really need the funds.

Access to financial resources

Small scale fishing communities were heavily impacted by the COVID-19 pandemic. Reduced demand for seafood due to the disruption in distribution and decline in tourism led to reduced seafood prices, resulting in a significant drop in household income. Having access to alternative livelihoods and/or access to savings helped to mitigate this loss in income. 


Alternative livelihood programmes can increase local resilience to economic shocks. Alternatives accessed during the COVID-19 crisis included seaweed and sea cucumber farming, drying or smoking fish to preserve and store it until markets recover and collectors return.


Community-led savings and loans groups have provided a critical buffer against financial difficulties as they enable people to save money and access credit in remote areas where this would otherwise not be possible. These locally led community groups pool together their savings in order to address financial hardship and provide loans to those most in need within their group. 

 

  • Strong community relationships
  • Short term fisheries closures, delivering rapid economic returns to communities, periodically boosting fisher income
  • Private sector partnerships enabling the development of community based aquaculture
  • For fishing communities, focus on rebuilding fisheries as the primary livelihood
  • Seek out partnerships to support livelihood diversification and the establishment of savings and loans schemes
Addressing community needs

In order to enable communities to engage in the complex, long term work of the sustainable management of marine resources, their basic needs must be addressed. Working across sectors to enable communities to meet their basic needs creates an enabling environment within which they are able to work towards longer term goals.

 

The need for a livelihood is addressed through Blue Ventures’ work to rebuild fisheries, and through livelihood diversification initiatives where appropriate. The unmet need for health care is addressed through supporting and strengthening local health systems, and through partnerships with health care providers.

 

Working in a multisectoral way creates efficiencies through the sharing of resources and opportunities across programmes. It provides opportunities to broaden community engagement and build trust, and experience has shown that it enables communities to better respond to shocks and stressors.

  • Multidisciplinary teams
  • Taking a whole system approach to problem solving and developing a theory of change
  • Strong partnerships with actors from different sectors

 

  • Build a unifying vision and integrated program of work with partners, based on shared values and respect for each other’s contribution to the overall goal and with buy-in from the whole team
  • Capture and share evidence of the added value of working in a multisectoral way
  • Ensure effective communication with all stakeholders, anchoring messaging in the purpose of collaboration
Strong local presence, empowering communities and building local capacity

Our strong local presence, and emphasis on working in partnership with communities and local stakeholders to rebuild fisheries, has meant that much of the work has been able to continue in spite of travel restrictions and other disruption caused by the COVID-19 pandemic. Empowering communities to sustainably manage their own resources and health services has proven to be a more resilient approach to conservation in the context of this major shock. 


Communities have the most to gain from the effective management of natural resources (and good community health services), and the pandemic has served as a powerful reminder of the value of locally led approaches to marine conservation. 

 

  • Long term local presence
  • Staff recruited from the local community
  • A willingness to listen

 

  • Invest the time to build relationships with communities, keep putting communities first
  • Focus on building local capacity for the long term, harness local wisdom, draw upon and help to build social capital  
Planning, reporting and monitoring stakeholder participation and communication

 

This BB aimed to structure the tasks related to stakeholder engagement and communication through the development of:

I) A Strategy for Public Participation based on:

  • Three pillars: identification of stakeholders; engagement activities; and monitoring and evaluation of participation

  • A two-way participatory approach: balance between top-down and bottom-up

II) A Communication and Dissemination Plan to set a unified tone and direction so that all activities, tools and materials work in harmony to create a shared vision to raise awareness of the initiative and its results. It also included monitoring of a number of metrics – through various channels and means – to evaluate the overall impact and success of communication and dissemination actions.

 

Standalone communication and dissemination plans, as well as engagement plans and reports were developed to guide and evaluate each activity implemented. The key messages from these reports were used as web news in order to communicate and report back to the stakeholders.

 

In the Western Mediterranean pilot, the following engagement activities were implemented:

  • Institutional workshops at national and regional levels

  • Training courses for governmental authorities and sectoral stakeholders

  • Partnership with other ongoing initiatives in the region

  • Development of a multilingual website, social media accounts and products as the beneficiary countries do not use the same language

  • Nomination of a governmental representative (National Focal Point) to support the identification of stakeholders and to officially invite them to participate

  • Development of a Stakeholder Database to include all stakeholders who so wished, facilitating the contact and dissemination of information

  • Development of a visual identity

  • A member of the team fully dedicated to communication

  • Stakeholder Database: When dealing with hundreds of stakeholders, better to build a database with limited number of essential fields to maintain communication

  • Engagement activities: Start organizing and publicizing well in advance, as well as send reminders frequently (for both face-to-face and online events)

  • Communications and outreach: Adapt communication to the stakeholders involved; use different channels to reach larger audience; mix digital, audiovisual and print products

Planning, reporting and monitoring stakeholder participation and communication

This BB aimed to structure the tasks related to stakeholder engagement and communication through the development of:

I) A Strategy for Public Participation based on:

  • Three pillars: identification of stakeholders; engagement activities; and monitoring and evaluation of participation
  • A two-way participatory approach: balance between top-down and bottom-up

II) A Communication and Dissemination Plan to set a unified tone and direction so that all activities, tools and materials work in harmony to create a shared vision to raise awareness of the initiative and its results. It also included monitoring of a number of metrics – through various channels and means – to evaluate the overall impact and success of communication and dissemination actions.

 

Standalone communication and dissemination plans, as well as engagement plans and reports were developed to guide and evaluate each activity implemented. The key messages from these reports were used as web news in order to communicate and report back to the stakeholders.

 

In the Southeast Pacific pilot, the following engagement activities were implemented:

  • Stakeholder meetings, especially for the mapping exercise in the Gulf of Guayaquil
  • Institutional workshops at national and regional levels
  • Training courses for governmental authorities and sectoral stakeholders
  • Contacts from previous project developed in the region
  • Nomination of a governmental representative (National Focal Point) to support the identification of stakeholders, as well as to officially invite them to participate
  • Development of a Stakeholder Database to include all stakeholders who so wished, facilitating the contact and dissemination of information
  • Development of a visual identity
  • A member of the team fully dedicated to communication
  • Stakeholder Database: When dealing with hundreds of stakeholders, better to build a database with limited number of essential fields to maintain communication
  • Stakeholder mapping: Actively map stakeholders (e.g., snowball technique) in order to expand and diversify the actors engaged
  • Engagement activities: Start organizing and publicizing well in advance, as well as send reminders frequently (for both face-to-face and online events)
  • Local stakeholders: Field visits to identify and engage with local stakeholders, who might be less willing to use virtual channels
  • Communications and outreach: Adapt communication to the stakeholders involved; use different channels to reach larger audience; mix digital, audiovisual and print products