Planning, reporting and monitoring stakeholder participation and communication
This BB aimed to structure the tasks related to stakeholder engagement and communication through the development of:
I) A Strategy for Public Participation based on:
II) A Communication and Dissemination Plan to set a unified tone and direction so that all activities, tools and materials work in harmony to create a shared vision to raise awareness of the initiative and its results. It also included monitoring of a number of metrics – through various channels and means – to evaluate the overall impact and success of communication and dissemination actions.
Standalone communication and dissemination plans, as well as engagement plans and reports were developed to guide and evaluate each activity implemented. The key messages from these reports were used as web news in order to communicate and report back to the stakeholders.
In the Western Mediterranean pilot, the following engagement activities were implemented: