Knowledge Management and Sharing
Knowledge, attitudes and practices improved, and knowledge management structures enhanced to broaden participation in the conservation and sustainable use of GRFA. Through the construction of provincial database on agrobiodiversity and APPs and websites for the 3 GRFA varieties, WeChat official account of the project, preparation of annual timelines of the project, broadcasting activities through Hainan TV, and meetings and exchange activities etc. The effective communication among the stakeholders and with the C-SAP Program projects has been expanded, and the understanding of farmers and other key stakeholders on the value of the endemic GRFA varieties and importance of in-situ conservation and utilization, and more importantly, farmers’ access to information, has been improved. As a result, stimulating wider participation in the conservation and sustainable use of agrobiodiversity in Hainan.
1)Participation of local media is crucial for the knowledge management and dissemination of the project. 2)Through activities such as the Shanlan rice planting ceremony, the establishment of farmers‘ field schools, science popularization for students, the construction and operation of community seed banks, livestock competitions, and cooking competitions, the confidence and identity of ethnic minority cultures has been enhanced, public awareness raised, contributing to conservation and utilization of GRFA.
Awareness raising activities targeting young people can be combined with multiple fields such as science popularization education, art education, and farming culture education.
Mainstreaming and institutional capacity strengthening
Demonstrated approaches mainstreamed and capacities strengthened to facilitate upscaling of conservation and sustainable use of GRFA. The purpose works in 3 ways: 1)Strengthen capacities based on capacity building needs analysis and capacity training plan, including designing training courses (615 people, 31.22% women) for various target groups such as institutional staff, women (jointly with Women’s Federation of Hainan Province) and youth (jointly with the Youth League of Hainan Province). 2)The concept of agrobiodiversity conservation and utilization as well as the practices have been incorporated into the 14th 5 Year Plan for Agricultural and Rural Modernization of Hainan Province. The guidelines for best practices for the conservation and sustainable use of GRFA have been included in the local annual work plan and will be brought into the local 15th 5-year plan for agricultural and rural development, thus enhancing the mainstreaming of the incentive approaches in the conservation and sustainable use of agrobiodiversity conservation. 3)Replicate success based on pilot demonstrations, e.g. two new regions with two more traditional varieties, that is, Hainan camellia and Hainan big leaf tea, were selected for upscaling.
Full and equal participation of all stakeholders, and understanding and support of key approaches by relevant units at local governments is important for implementation and replication.
Effective knowledge transfer of good practices is important for replication and scale up.
Strengthening institutional and policy framework
The policy and regulatory framework for in-situ conservation and sustainable use of agrobiodiversity has been enhanced at the provincial level, including through 1)Provincial level and county/city level GRFA coordination committees have been established that facilitates the planning and implementation of approaches for the sustainable use and conservation of varieties. 2)Development of policies such as the Provincial Strategy and Action Plan of Conservation and Utilization of Agrobiodiversity in Hainan, as well as provincial and county/city level Implementation Frameworks approved by governments. These policies have been integrated into 14th Five-Year Plan for the Modernization of Agriculture and Rural Areas; The strategy and action plan for conservation and use of agrobiodiversity in Hainan incorporated into the Strategy and Action Plan for Biodiversity Conservation in Hainan (2023-2030). 3)A guideline for allocation of eco-compensation funds and introduction of eco-compensation schemes for in-situ conservation and sustainable use of agrobiodiversity was developed, based on piloting of the eco-compensation implementation plan. In addition, the project has been successful at securing CNY 1.64 eco-compensation funding allocation by the Department of Finance.
1)Establish an inter-agency, trans-sectoral coordination mechanism at provincial, county/city, and demonstration landscape levels to promote the full and equal participation of all stakeholders. 2) In the process of piloting eco-compensation schemes, it is crucial to initially gather farmers' compensation expectations, then timely adjust compensation methods and amounts according to actual conditions during implementation, and finally conduct independent third-party evaluations after execution.
Multi-stakeholder coordination mechanisms promotes project implementation, experience sharing, strengthens inter-agency collaboration.
Using funds to improve the living conditions of vulnerable populations while promoting tree planting and ongoing maintenance in an integrated way

Funds raised were used both to cover reforestation costs and to create hundreds of green wages and jobs. On the one hand, Costa Rica aims to reach 60% of forest cover by 2030, and seedlings require ongoing care to ensure they survive and thrive. On the other hand, the socioeconomic conditions of already vulnerable communities in the northern region of the country worsened with the COVID-19 pandemic.

#Footprints4ourFuture addresses these two challenges in an integrated way. Each tree planted comes with a five-year maintenance plan to ensure its survival. This plan is implemented by local workers who plant and prune trees, improving the living conditions of vulnerable populations and providing a sustainable source of income beyond the period of the pandemic. This approach also contributes to raising local awareness and promoting community ownership of reforestation efforts.

Community interest and willingness to carry out green jobs, along with the long-term availability of funds for the five-year maintenance plan, are key factors for success.

Biodiversity conservation and restoration initiatives have a higher likelihood of success when combined with financial support for vulnerable participant populations. This approach allows initiatives to address both socioeconomic and environmental issues simultaneously, besides encouraging local community participation and fostering openness to environmental education.

Furthermore, reforestation and other environmental activities should prioritize ongoing maintenance, as it ensures that the initial investment yields long-term results.

Combining a variety of donation options and marketing strategies to promote contributions

Donors can contribute to the campaign through different packages/amounts: “My Footprint” (one tree for 15 USD), “Family Footprint” (10 trees for USD 150), “Small Business Footprint” (100 trees for USD 1,500), and “Corporate Footprint” (1,000 trees for USD 15,000). 

These packages can be purchased on the campaign’s website, that launch to a national account for FUNBAM. It is also possible to contribute by directly making bank transfers to an account in dollars or Costa Rican colones, or quickly donate using SINPE Móvil, the country’s instant mobile money transfer system. Companies and organizations, as well as Embassies made the transfer through this modality under a signed agreement with FUNBAM (the executing agency). Initially, it was also possible to donate through UNDP’s international platform, which was later removed since outreach activities were nationally focused.

Moreover, through a partnership with the corporate hardware store Ferretería EPA, customers in seven physical stores are invited to donate their spare change and complement to plant a tree, reaching those who may not have been initially aware of the campaign. 

Finally, for the 1,000-tree corporate package, meetings were arranged with potential partner companies to encourage collaboration. Embassies such as Spain, Italy and others also used this modality. 

The effective promotion of the campaign has gone hand in hand with the success of these various donation platforms. The marketing strategy has included social media, Google and TV ads, as well as support from the national television program Más que Notícias through specials and interviews.

The availability of technology, human expertise, and funding to sustain the online donation platform are other enabling factors. 

  • It is important to align the campaign with larger impact, policy or institutional goals (in Costa Rica, to achieve 60% forest cover by 2030).
  • Engaging high-level champions, such as former Vice President of Costa Rica Epsy Campbell, fosters mobilization for the campaign.
  • Delivering with credible public organizations (FONAFIFO, UNDP) contributes to building public trust in the campaign.
  • It is fundamental to include measures for transparency and traceability of funds and results (georeferenced trees, and donor and results report).
  • Comms, comms, and more comms support campaign’s success:
    • Clear graphic design throughout the campaign (logo, social media, life stories, press, presentations, face masks, videos, storyline, and alliances).
    • Investment in a designer, a PR specialist, and dedicated time for campaign execution.
  • It is necessary to effectively mobilize resources through a diverse outreach and marketing strategy with target audiences:
    • The donation page by itself is limited in mobilizing donations. It is more effective to engage funds, bilateral donors, and private and public companies through one-on-one meetings and interactions. 
Creating the necessary incentives to foster the success of green bonds

Following the development of the legislative and regulatory framework for issuing green bonds, it was also necessary to create incentives that enhance their attractiveness for both issuers and investors. With BIOFIN’s advocacy and in close collaboration with the Working Group, two key incentives were established.  

First, investors benefit from a 15% exemption in withholding tax on green bonds listed on a Zambian exchange with a maturity of at least three years. This measure encourages investment in projects with positive environmental outcomes and accelerates resource mobilization. It also motivates potential issuers, who can expect stronger investor demand and, consequently, higher returns on their bonds.  

Second, the SEC introduced a 50% reduction in green bond registration fees in Zambia. By lowering issuance costs, this measure further strengthens the attractiveness of the market for issuers.  

A key enabling factor is the support of government and regulators for developing a green bond market and their willingness to design and approve such incentives. 

Recently developed green bond markets might be perceived as too risky by investors who are more familiar with traditional bonds and other investments. Creating incentives for both issuers and local investors is crucial to navigate their risk tolerance and to stimulate the market in its early stages. 

Capacity building and technical support for market developers and green bonds issuers

Since 2018, UNDP BIOFIN has organized various capacity building workshops and provided support towards the development of the green bonds market in Zambia, engaging with key financial sector regulators. These activities have been instrumental in the formulation of the Green Bonds Guidelines and Listing Rules, and have also included targeted trainings for the SEC on the review and approval of green bond applications. 

As an example, a series of capacity-building sessions to scale up the market for green bond issuances in Zambia was delivered to members of the Working Group and other key stakeholders (e.g., investment brokers, transaction advisors, institutional investors, etc) in July 2025. The sessions covered topics such as the fundamentals of green bonds, the structuring process, and eligibility requirements.  

BIOFIN has also provided technical assistance to high-potential green bonds issuers in Zambia. In 2024, a global call was launched to offer tailored guidance for five companies or other prospective issuers. This support includes drafting green bond frameworks, identifying eligible project pipelines, liaising with investment banks, and engaging second-party opinion providers for certification. It also provides advisory services on aligning bonds with international standards, impact reporting, and market positioning.

Enabling factors include the availability of experts to deliver workshops and provide ongoing assistance, adequate funding to cover activities and logistics, the willingness of government and regulators to develop a green bond market, and the active participation of financial regulators. 

During the capacity building and technical support activities, it was observed that financial agents often misunderstood the principles of project finance, which differs from more typical corporate finance transactions in its composition of guarantees and risk scenarios. The benefits of green bonds, compared to conventional government bonds, were also not immediately clear to all participants. This highlights the importance of ensuring that capacity-building efforts (1) explain in detail the distinct characteristics of project finance, (2) are complemented by a broad awareness-raising campaign, and (3) also focus on transferring knowledge on environmental sustainability and associated standards to meet investors’ expectations.  

Bringing key stakeholders together under the Green Finance Mainstreaming Working Group

The development of a green bonds market in Zambia is anchored in the activities of the Green Finance Mainstream Working Group, which brings together financial regulators, standard-setting bodies, development partners, and other key institutions with the objective of mainstreaming green finance into Zambia’s financial landscape. Members include the Bank of Zambia, the SEC, and the Pensions and Insurance Authority (PIA). In addition, the Working Group includes strategic participation from the Ministry of Green Economy and Environment, the Ministry of Finance and National Planning, the Zambian Institute of Chartered Accountants, and the Worldwide Fund for Nature (WWF) Zambia.  

The establishment of the Working Group provided a regular platform for collaboration among regulatory bodies, government agencies, and experts, fostering an enabling environment for the development and effective implementation of green finance solutions. Many of these solutions are multidisciplinary in nature, from legal requirements to technical expertise, and potentially could not have been developed without this collaborative effort. 

Enabling factors include stakeholders’ willingness to participate in and dedicate time to the Working Group, their recognition of the interconnectedness of green finance and the importance of the topic, and the availability of funding to support the Group’s ongoing activities.  

A key lesson learned is that establishing governance and collaborative structures is crucial for the development of green bond markets and other financial solutions. Regardless of the level of implementation, national or subnational, these solutions are typically multidisciplinary, and their implementation runs more smoothly not only when there is collaboration, but also when a dedicated platform with clear procedures for ongoing engagement is in place. 

In addition, it is crucial to consider broader advancements in the financial system that, while not mandatory for issuing green bonds, are likely to strengthen their creditworthiness. In Zambia, the Working Group is also pursuing complementary solutions that support the development of the green bond market, including measures to enhance economic stability, credit ratings, and market infrastructure. Examples include the development of Zambia’s National Green Finance Strategy and Implementation Plan, as well as a green finance taxonomy, tagging, and reporting system. 

Creating the legal and regulatory enabling environment for green bonds in Zambia

The development of legislation and regulations was the foundation for establishing a green bond market in Zambia. The 2019 Green Bonds Guidelines are the main outcome of this process and serve as the enabling regulatory framework for green bonds issuances in the country. They were officially gazetted and developed in line with the International Capital Market Association’s (ICMA) Green Bond Principles, a voluntary protocol for the issuance of green bonds.  

The Guidelines comprehensively cover the requirements for issuing green bonds, including the engagement of an independent external reviewer and the submission of a detailed, green bond framework to the Securities and Exchange Commission (SEC). This framework must explain the project selection criteria to be used, how funds will be utilized, the management of proceeds (the funds raised from selling the bonds), and how environmental objectives will be achieved. Together, these elements promote transparency, accountability, and investor confidence. 

To complement the Guideline, the Green Bonds Listing Rules were also developed, providing a detailed pathway for issuers to list green bonds on the Lusaka Securities Exchange (LuSE). They also establish procedures for evaluating the environmental credentials of green bonds and reporting impacts, contributing to an orderly market.   

The mobilization and coordinated efforts of all relevant stakeholders in capital markets and regulatory bodies, such as the SEC and the LuSE, are essential for the development and approval of the guideline and associated rules. 

Developing green bonds based on clear legislation and regulations, transparent and accountable mechanisms, and adherence to international standards is crucial to building investor confidence and, consequently, ensuring the bond’s success in mobilizing resources for climate and biodiversity projects. This is particularly important for countries where lower credit ratings could affect the bond’s perceived creditworthiness.  

In addition, developing a green bond market is a time-consuming process that requires engagement from multiple stakeholders and ongoing consultations. Therefore, it is essential to manage stakeholders’ expectations and allocate sufficient time to each stage. 

Finally, although the effective issuance of green bonds must include independent reviewers, it was identified that this expertise did not exist locally. At the same time, contracting foreign reviewers is costly and time-consuming. Hence, it is important that initiatives for the development of green bond markets also include professional development initiatives to train domestic independent reviewers.  

4. Capacity-building of CBOs on ecosystem governance and women’s leadership

Training on mangrove restoration process including development on mangrove nurseries in project sites, and on ecosystem governance equipped CBOs leaders with the skills and confidence to manage resources inclusively and effectively. This enhanced their decision-making, strengthened community participation, and contributed to the successful development of mangrove nurseries and implementation of conservation and governance solutions.

  1. Hands-on training in mangrove restoration, nursery development, and ecosystem governance equipped CBO leaders with applicable skills for effective and inclusive resource management.
  2. Continued support from local leaders, government officials, WIOMN team members, and technical experts ensured proper guidance, resource availability, and follow-up during implementation.
  3. Legal recognition and trust in CBOs strengthened their authority and confidence to lead conservation efforts and enforce local governance actions. 
  1. Local community training on mangrove conservation and management including restoration process is critical in ensuring best practices in mangrove restoration are implemented for successful mangrove restoration.
  2. Continuous monitoring and guidance of VNRCs, CoFMAs, and CBOs by mangrove experts are essential to ensuring best practices in mangrove conservation and management
  3. Placing mangrove conservation and management in the hands of local communities ensures ownership, thereby facilitating the achievement of conservation and management objectives.