The campaigns need to be specifically tailored for the respective target group to make the content more relevant and engaging. It is important to use multimedia and varied communication formats such as videos, comics, and radio shows, posters, comic books, wall murals, and competitions. These formats help presenting information in an easily understandable and appealing way.

Additionally, training in sustainable fisheries and aquaculture needs to include both practical skills and theoretical knowledge, with a strong emphasis on flexible teaching methods and hands-on learning. Practical training often takes place on demo farms or participants’ own farms, where group mentoring and on-site technical input from trainers and experts occur. This hands-on training covers essential topics such as site selection, pond excavation, stocking, feed and pond management, fish health monitoring, water quality management, and fish processing. By engaging in real-life situations, participants gain the skills needed to independently apply the training content in their own operations. This experiential learning enhances their ability to manage pond aquaculture and fishing throughout the season. While field demonstrations offer practical, hands-on learning, classroom-based training provides theoretical knowledge.

The Training of Trainers (ToT) method is a widely used approach in capacity-building programmes to ensure the effective dissemination and anchoring of knowledge and skills in communities. Trainers are selected based on criteria such as experience, communication skills, and community engagement. They undergo a structured qualification programme that includes classroom sessions and hands-on learning to prepare them to conduct sessions aligned with adult learning principles and discovery-based approaches.
A Master Trainer model, as used in the Aquaculture Business School in Malawi and the Community Resource Person model in India, plays a crucial role in ensuring consistent quality and calibration of training standards. Master Trainers not only lead the initial ToT programmes, but also support ongoing quality assurance by mentoring the trainers and monitoring the effectiveness of training delivery. The trainers act as intermediaries, translating technical concepts into practical solutions for farmers. 

Incorporating the local context – like environmental and cultural conditions in the regions and local languages – is essential when designing training manuals. This ensures accessibility and relevance of training content and alignment with the realities of the target audience’s environment. To ensure the sustainability and widespread adoption of the training materials, they need to be closely aligned with the needs and priorities of local institutions. 

 

The Cooperative provides loans among members to support new income-generating ideas and emergency needs. This internal support system fosters solidarity and economic innovation within the community.

With the added income, many farmers have invested in other small businesses, such as dairy and poultry. This economic resilience reduces reliance on unsustainable practices and improves overall wellbeing.

Support from USAID’s PERFORM project helped scale up the partnership between KHP and the Cooperative. The funding strengthened the business model and increased long-term sustainability and impact.

The informal farmer group was formally registered as the Lucheche Cooperative and trained to manage its operations. This empowered the community to organize effectively and take charge of their development.

Farmers prune their trees and sell the leaf biomass to KHP for essential oil extraction, creating a sustainable and regular income stream. This reduces the need for environmentally harmful activities like illegal charcoal burning.

Kawandama Hills partnered with local farmers to plant Corymbia citriodora trees on their own farmland, encouraging sustainable land use and reforestation. This model protects the environment while giving communities ownership of the process.

To effectively resolve wild beasts harming farmers, the Houhe Reserve invested 244,000 yuan, purchasing 63,000 meters of fencing nets for free distribution to communities, and issued 160 sets of prevention alarms; explored installing 5,000 meters of pulse electric fences; annually acquired 50,000-100,000 yuan in wildlife damage insurance, installing real "insurance" for residents' production and livelihoods. Through alarms, fencing nets, and electric fences, effectively warned of black bear presence, blocked bears from entering community areas, alleviating human-bear conflicts.