Multi-pronged capacity building efforts is essential for sustain the interest of fishers to effectively utilize and take the Fisher Friend Mobile Application (FFMA) forward.
The adoption of FFMA among fishers through awareness and capacity building using multi-pronged strategies like awareness campaigns at the village level, conducting mass campaigns at the harbour level, promoting community level fisher friend ambassadors and master fishers for peer to peer learning, announcing top users for every month and audio and video visuals to spread the importance of FFMA in day to day fishing activities etc. All these positivly reflect on the adoption of FFMA.
Training fishers on using smartphones and navigating the app ensures they can fully leverage its features.
Capacity building enables fishers to understand and apply the information provided by FFMA, such as weather forecasts, market trends, and fishing advisories.
When fishers are confident in using FFMA, they are more likely to adopt and regularly use the features they want in the application.
By understanding how to use FFMA, fishers can make informed decisions about fishing operations, safety, and market engagement. Capacity building empowers fishers to troubleshoot issues, provide feedback, and contribute to the application's ongoing development and improvement.
By investing in capacity building, fishers can maximize the benefits of FFMA, leading to improved livelihoods, safety, and sustainability in the fishing