Once a business model is available, it is time to develop a project and find a financier.

Step 1. Design a project to pursue the business idea. It should include a clear structure and sound contractual frameworks (e.g. actors involved in implementing the project and their roles; financial flows; decision-making processes; and legal entities relevant for the project).

Step 2. Identify potential financiers, which may be environmental trust funds or impact investments. A trust fund is a vehicle for collecting, investing, allocating and managing assets, filled through donations, public funds or others (e.g. taxes). Impact investments are those made with the intention to generate positive, measurable social and environmental impact alongside a financial return. They are usually made by development finance institutions, private foundations, pension funds, individual investors and others.

Step 3. Develop a marketing strategy for the project.

Step 4. Develop a project business plan (PBP). A PBP is a written description of the future of a project (usually 3-5 years).  It describes the resources and capacities that exist now and those that will have been secured in the future. A PBP gives an investor confidence that the project team knows where they are going and how they will get there.

Addressing the financial gap requires securing investments from public and private sources.

Sept 1. Come up with a revenue generating idea, which can involve sale of a tangible product (e.g. coffee); a deal involving an intangible product (e.g. sale of carbon credits); or provision of a service (e.g. accommodation facilities).  In all cases, opportunities can exist within the boundaries of the protected area or in the surrounding area. 

Step 2. Elaborate the idea into a business model by identifying assets in the protected area that can be used to provide revenue for conservation, e.g. exceptional beauty, biodiversity, offsetting potential, etc.

Step 3. Conduct a feasibility study to prioritize ideas and determine whether to develop a project or not. A feasibility study explores multiple aspects of a business idea to determine if it is practical, viable and suitable for a specific context.

Step 4. Make the business case for the prioritized idea(s). A business case is intended to provide justification for pursuing a given business model.  Ultimately, the business case will be used to inform investors and convince them to invest in a given proposal. It is also useful to inform partners and other actors and stakeholders involved in the development of a conservation finance project.

We have identified clean water access as a key goal. Clean water access for humans, livestock, and wildlife will prevent wildlife-related injuries and deaths. In September 2012 IFAW conducted research and helped the county secure funding to rehabilitate the Northern Water Pipeline, which supplies water to communities living in the north of Amboseli. When the project is completed by the end of 2019, it is expected to reliably provide water to 300 homesteads, 3,000 people, and more than 6,000 herds of livestock. By rehabilitating the pipeline, the project ensures availability and sustainable management of clean water and sanitation for the Maasai community, and thus, reducing human-elephant conflict due to water access.

IFAW is increasing wildlife security in the Amboseli landscape by equipping community wildlife rangers with expertise and skills through training in human wildlife conflict mitigation and providing operation resources such as rations, salaries, GPS-equipment, uniforms and a patrol vehicle for use by the rangers.

IFAW also initiated an education scholarship to offer financial support to 60 students to pursue studies in high school, tertiary colleges and universities, and 50 community wildlife scouts. By providing education scholarships and wildlife ranger capacity building, IFAW ensures inclusive and equitable education and promotes lifelong learning opportunities and alternative livelihoods for the local community. 

IFAW is also working with local women to develop markets for income-generating activities such as beadwork and livestock management. By creating a boarding secondary school for girls and facilitating income generation among women, the project promotes gender equality and empowerment for all women and girls in Amboseli, thus, leaving no-one behind.

Amboseli National Park is home to some of Kenya’s largest elephant populations which depend on the surrounding community land for migration. In 2008, the land stakeholders recognized that the habitat loss threats, degradation, and fragmentation would lead to the loss of livelihoods and tourism revenue and opted to ensure the ecosystem’s sustainability. IFAW therefore partnered with relevant stakeholders to secure critical corridors and dispersal areas for elephants in community areas of the Amboseli landscape. To achieve this, IFAW implemented a multi-year commitment to secure 26,000 acres as wildlife migratory and dispersal land in the Amboseli landscape (the Kitenden Corridor, one of the last remaining elephant migratory corridors connecting Kenya and Tanzania).

To engage the downstream communities,  KENVO prepared pitch documents in form of facts sheets and documentaries  to use  to talk to potential downstream buyers. KENVO met buyers at their own offices and also invited them to come to the KBA and the forest catchments. This was to show them where the water came from and what needed to be done to maintain its flow and quality. This helped the buyers to get a better understanding of the importance of the PES scheme. KENVO identified potential buyers among them industries and water companies and tea estates. 

 
A business case for the site was developed  in a participatory process. Negotiation teams for the community were trained in negotiation skills to build their capacity to engage the bussineses. 

KENVO mobilized the community institutions (CFAs and WRUAs) into an organized group and built their capacity to engage in PES. Further, awareness on policies was raised among the community upstream. To strengthen the CFAs and the WRUAs, they were trained in all aspects related to PES – policies, practices, rights, responsibilities, fund management, monitoring and compliance. 

Community consultation engagements were held with CFAs and WRUAs and produced actions plans. The main objectives of the action plans was support land use practices that improve water quantity and quality and capacity build the local community to secure catchment restoration through water payment services scheme. 

1)      Conservation has become an increasingly popular career choice for young people all over the world. But many conservation organizations complain that young graduates don’t have the right attitude or the real-word skills. Nature Seychelles created the Conservation Boot Camp (CBC) on Cousin Island Special Reserve to test if the island could be used as a laboratory to equip young people with conservation skills, while at the same time use the fees paid as a sustainable funding mechanism for the MPA. The program was financially supported by the GEF from April 2016 to December 2019. The GEF project pays for a full time CBC Coordinator, equipment, and materials and other.  The coordinator manages the application process, and receives and integrates participants into the program.  A conservation manager leads on conservation work, while the Chief Warden manages all the logistics. The CBC is exclusive and takes a maximum of 6 persons per session and takes place the whole year. Each session lasts for 4 weeks and costs Euro 1000.00 (not including airfares and food). A 2 week program was been introduced due to demand. Nature Seychelles is a Private Training and Educational Institution under Seychelles law and a Certificate of Completion is awarded at the end of the training. 

Phase 2 brings together various agency managers, local stakeholders, and researchers to address a set of management objectives and associated monitoring needs. In this collaborative process, all stakeholders contribute their knowledge and perspectives on legal mandates, policies and factors that influence visitation and use within a specific sanctuary. Managers and local informants participate in a series of surveys and workshops that progress from a more broadly-based questionnaire to one with more specific questions based upon prior feedback. The expert panel discusses visitor trends and challenges specific to monitoring visitation at their site. The results of each iterative survey and workshop provide detailed insight into the current state of knowledge on visitation and level of confidence in the ways this information has been obtained. 

IUCN entered into the Dhamra port project because of concern about the port harming Olive Ridley turtles. As IUCN dug into the problems, however, it learned that the mortality rate of the turtles had already increased dramatically. A report prepared by the Wildlife Institute of India indicated that turtle mortality had increased from a few thousand a year in the early 1980s to more than 10,000 by the mid 1990s. Mechanized trawl fishing and gill net fishing were seen to be responsible for the mortalities.

Local community awareness regarding the value of the turtles was low. To address this, the IUCN team engaged in community sensitizing activities, including creative educational programs, as well as traditional outreach. DPCL also established a community training centre so that local villagers could develop new skills.

IUCN also identified that the use of Turtle Excluder Devices (TEDs) could be helpful in reducing turtle mortality due to trawl fishing, one of the biggest problems in the areas. The devices weren’t new to fishers in the Dhamra area – Indian NGOs and scientists had tested them with the fishers in the past – but they weren’t being used. The IUCN DPCL team consulted extensively with local fishing cooperative officers and communities to better understand the issues.