Collaboration

Blue Parks relies heavily on collaborations with other conservation NGOs, communications and marketing professionals, government leaders, MPA managers, scientists, and local ocean champions. Growing the network of Blue Parks and amplifying the Blue Park standard for conservation effectiveness requires many partners.

Blue Parks has benefitted from the contributions of many partners. These collaborations have been made possible by a growing awareness that MPA coverage alone is not sufficient to safeguard biodiversity -- that we need to fully implement high quality MPAs in order to see conservation outcomes, and most MPAs are not yet well implemented.

 

These collaborations have also grown out of Marine Conservation Institute's long-standing history as a trusted partner among marine scientists, conservation organizations, and governments.

Nurturing collaborations across multiple sectors (government, NGO, academia) requires clear communication. We have found that regular, though not too frequent, outreach and communication with these partners keeps the collaborations active, and that these communications are most effective when they are designed for the audience, so we often send separate communications to partners in different sectors.

No blue print

A ‘local community’ represents a heterogeneous group of people, characterized by their ethnic origin, political orientation and shared history, defining (dynamic) power relationships between it`s members.

Each community possesses therefore a ‘social capital’ that can be described as its capacity to respond to an external intervention (e.g. a project).

A blue print approach would therefore not be suitable.

 

No ´One solution` for all approach on different sites. 

From the project teams` perspective, it means that the same approach used to engage and work with different communities will not produce the same results and that a good understanding of the local power relationships and governance systems will help in adapting the approach to the local context.

Time & resources

Donors need to change the way they fund project and project implementers should not accept anymore 3-years projects that address complex systems.

Complex systems need time and resources to have a chance to be successful (an inception phase of 6 months is far too short to understand a new network of stakeholders).

Time & resources

Speficic skills (e.g., social sciences and humanities)

 

Time, specific skills and well sequenced application of mixed methodologies and dedicated means are necessary to build trust and mutual respect with local stakeholders before any concrete intervention can take place, but should not take too long to compromise stakeholders’ expectations.

Skipping the first steps, usually to respect a project timeline, is counterproductive and compromises outcomes (i.e. positive results beyond the lifetime of the project). This ‘inception phase’ is therefore necessary and needs to be negotiated with the donor, the consortium members and the final beneficiaries.

Multi-Stakeholder Partnership (MSP)

In multi-stakeholder partnerships (MSPs), stakeholders from the state, the private sector, civil society and  academia plan, coordinate and implement joint activities to tackle the challenges of sustainable development. They use an agreed steering structure that enables them to function strategically and operationally. Smoothly functioning decision-making mechanisms are, among other things, crucial to cooperate across  organisation. Yet, depending on the complexity of the issues involved, decision-making can be a challenging process. The AOHSM is based on the principle of collegial leadership, i.e. non-hierarchical and self-organised cooperation, proceeding on the basis of solution focussed action. The exchange amongst the AOHSM working groups is facilitated by rotating moderators. Currently, a governance structure for the AOHSM is being developed taking into consideration the opinions, ideas and experiences of key members of all working groups. 

Cooperation, open communication, a clear understanding of the joint objectives, formally signed expressions of interest, official declarations of membership by institutions' authorities, voluntary dedication of time and efforts to the groups. Creative and participatory capacity building on the tool MSP and the One Health approach helped to convice and motivate the members. 

The One Health approach requires constant and continuous explication using evidence and concrete examples on how it can be a solution to the region's environmental problems. Creative introduction to the topic as well as the identification of One Health champions in the three countries, and giving them international visibility at seminars and webinars, is useful to make the abstract approach implementable. 

Community integration and co-creation process

The integration of the local community into the entire process of transforming the park from early planning stages onward was a key action. Different mechanisms can be applied to reach out to the neighborhood, including: WhatsApp groups, Facebook groups, distributing flyers, virtual meetings that lead up to the actual physical planning and implementation meetings. It is also recommendable to reach out to already existing groups and organizations, in the case of the Park Pedro Sánchez, groups of scouts, local schools and a neighborhood committee that was formed as part of the outreach process. 

 

During a co-design workshop in the park, the community described the current use of the park and expressed their vision, ideas and desires for a transformation of the park. Maps and post-its with happy and sad emoticons were used to visually express the perspective of the community with regards to specific sites within the park and the current use. In order to make collective decision about the future use of every site, people voted on each option. The final map represents the decisions of the co-design workshop. 

  • Transparency about the available budget and the type of measures that can be financed (management of expectations): if participants propose measures that go beyond the available funding, it is recommended to list them apart for potential future activities. 
  • Inviting representatives of the municipality to the co-design workshops: in this way, they can engage directly with the community, answer questions and establish a more direct link. At the same time, the municipality is well informed about the advances of the process and can support next steps. 
  • It is recommended to create a space for participants to socialize and connect, for example during a meal after the workshop. 
  • It is important to share the final map and next steps with the community, and make sure that the information also reaches those who were not able to participate in the design workshop
Strong sense of community

A benefit sharing mechanism and the cooperation can only happen when the villagers have a strong sense of community and trust one another. 

    • Tour operators and travel agencies tend to send guests to 1-2 particular homestays and/or using the same service providers to ensure the consistent service quality throughout all bookings. A task force allows its members to work together to improve the quality of homestay and other services for consistency in the delivery of services and products.

    • A local coordinator is needed in case of a tourism task force, for communication and for booking allocation among homestays. This coordinator must be trusted and transparently elected among the members. Together with booking allocation, a  benefit sharing mechanism should also be deployed to make sure that the community also gets the indirect benefits from community tourism. For instance, a community fund takes 5-10% of revenue to support common affairs in the village.

Cooperation at the grassroot level may only work without a formal structure when it is organised within a community with a strong connectedness among its members. The bonding among community members enables a trusted relationship and supportive environment. It also allows amicable settlements in case of disputes or conflicts. The local coordinator should also be trusted in the community as (s)he is perceived to inherently have an advantage of knowing the booking information first-hand and being able to assign the service providers.

Despite the difference in the result of this activity, people in both PAs tend to be positive that it still contributes to the ongoing process of establishing community tourism. As pointed out throughout two workshops, the biggest concern of the local members is still the formality of such institutions, be it a network at the inter-regional level like Ecotourism Cluster Network or an association at the grassroots level like Community Task Force.

Participatory Bottom-up Approach

In order for the initiative to harness community members’ participation and reflect their opinions, it needs to start at the grassroots or village’s level by forming a “task force” consisting of key local ‘champions’. Instead of a meeting at the high level (with local authorities and PA management boards and only a few representatives from the villages), small workshops at the local level were organised to facilitate the visioning of tourism at the early stage. Once the community has a clear vision of how they want tourism to look within their village, they would have a direction to move forward. With this approach, having a Tourism Task Force at the community level is crucial to continue the sustainability and the momentum built during the project to enhance nature conservation and promote local well-being through tourism.

Through the workshops, the following points have been discussed and determined:

  • Mobilising resource persons (key ‘champions’) in each village involving in the tourism development in each PA

  • Identifying a representative / coordinator of the Task Force 

  • Clarifying the expected roles and responsibilities of the Tourism Task Force 

  • Identifying the action plan with key actions to carry out for 2023

The participatory approach encourages local members’ participation but it can also demotivate them in case there is one strong negative feedback. In this exercise, two workshops were organised, only one was considered successful. It was observed that during the ‘unsuccessful’ workshop, the voice of one Village Head was very strong, making other members hesitant with the initiative although they seemed supportive in the beginning. At the community where the successful workshop took place, people have the same level of understanding about tourism and are bonding over the joint benefits of their community.

Product Refinement and Testing

After the training was completed and the tour itineraries were designed, community members at Cuc Phuong National Park and Van Long Nature Reserve were ready to put their newly acquired skills to the test. 

Instead of hosting familisation trips with tour operators, organising pilot excursions with real visitors would create more meaningful and practical impacts for the communities. By hosting these pilot excursions, community members would have the opportunity to be exposed to different markets and to be able to practise their activities in real-life circumstances.

In that sense, two immersive itineraries were proposed, targeting both international and domestic audiences residing in Hanoi who are incentivised to pay a 50% package rate as a donation for the communities in the protected areas and contribute to their development.

As the local champions are mostly new to tourism, it takes time for them to get used to the concept, understand what community tourism really means and start learning basic skills to welcome tourists. Even when the tour itineraries were designed and looked good on paper, it does not mean that the tour is ready for the market. Bringing in tour operators in this early stage can do more harm than good. Therefore, test trips allowed product feedback and skill improvement before introducing them to the market.

In Van Long, the visitors were impressed with the hospitality of the local people, and appreciated the training provided to the local communities by the Project. Alongside the highlights, some improvements were also pointed out. For instance, additional or feasible experiences can be expanded when the local hosts are more familiar with welcoming guests; or the timing and route of the boat ride can be adapted depending on the season and visitors. 

In Cuc Phuong, Khanh villagers have been welcoming guests trekking from the Bong centre of the Park for a long time. Therefore, it took them little time to be able to organise the new experience, which is the cooking class in combination with a hiking experience. As the itinerary was designed to reduce the reliance of the village on the Park’s tourism, the route where the hiking and vegetable picking is conducted lies outside of the Park’s territory.

Encouragement of Product Ownership
  1. During the training, many exercises were designed for the local community’s engagement. This is also a good way to get information from local people about their community. One of the exercises in tour itinerary development training encouraged participants to plan a full-day tour incorporating remarkable landscapes and food within their local area. However, it must be noted that the participants might have different views on what ‘remarkable’ or ‘beautiful’ is. 

  2. Training workshops also offered a good opportunity to identify ‘local champions’ who willingly initiate the delivery of tourism services and products within their communities. An assessment of infrastructure conditions and strengths / unique features was conducted to see how their stories feed into the overall theme / routes of the itineraries (majority of which was built upon the inputs of the training participants). 

  3. Not only the excursion activity but the storytelling was also important in delivering / conveying the message to customers. The training participants / ‘local champions’ were asked to create an outline of what they want to introduce to the guests. 

  4. Complete tour itineraries were adjusted, finalised and ready for testing.

The initially designed itineraries feature both conservation work of the PA and the community. However, the residents' knowledge of the conservation side was not sufficient for tour guidance. Therefore, the focus was shifted to the community aspect of the tour itineraries. This approach allows visitors to learn about the life of local communities in harmony with nature in the PAs while highlighting the conservation work at the grassroots level. The community members are also more confident in telling their own story from their perspective.

Most participants were still hesitant to engage in tourism initiatives without initial support in finance. In this case, having local champions who proactively showed their interest in initiating something new in the community really helped. Oftentimes, they might already have other livelihood tools, or the household’s finances are taken care of by their children or their spouse. It is those local champions who will play an important role in defining / shaping tourism in their community and being an example for other community members.

Contextualised training content
  1. The project was designed with predefined training content in 3 topics: (i) Health & Safety; (ii) Itinerary and Product Development; (iii) Marketing & Promotion, intended for community tourism entrepreneurs, individuals interested in working in tourism in the PAs and buffer zones, PA management  and other personnel involved in PA management.

  2. After conducting a baseline survey to understand the general local context and main actors in the community, the pre-designed training content was contextualised to fit with the main audience of the training workshops. 

    • Different stakeholders have incompatible learning ability. Therefore, the training content was simplified with separated content for communities and for households / individuals who want to dive deeper in the topics. 

    • Contextualisation also helps in bringing the knowledge closer to the participants. 

    • As young people go to work in the daytime, most participants of the training workshops were middle-aged. A conventional training method, which is one-way communication, does not work in this case. A facilitation planning in detail was made to make sure everyone feels engaged in the training. Some methods which were used include: group discussion, resource mapping, small games with scores and prizes, etc.

Local community members are introduced to community tourism, have an overview of basic skills needed to develop community tourism in the context of protected areas. For those who do not plan to engage in tourism soon, the training provides a perspective for community development so that they can confidently raise concerns about their community’s well-being and benefits if there is a private investor coming in the community.

When it comes to training in the community, a more interactive approach to create two-way dialogues and dynamics is needed. It was clearly observed that when given more chances to talk and a safe space to speak their mind, people are more likely to engage and take ownership of their initiatives. For example, when asked to map out their community’s resources available to offer tourists, one of the villages drew a map of their community with a clear vision of who-offers-what. Additionally, although the next step was not part of the training nor required outcome, the same villagers actively came up with their own action plan to create a safe atmosphere for tourists to enjoy the village’s beauty.