The start of our information campaign was preceded by a survey among the communities in the project area. We used this approach to objectively assess the attitudes and use of local people's knowledge about the state of the forest, their understanding and perception of the consequences of the current environmental situation, and their willingness to change consciousness and behaviour. First we interviewed 214 respondents in 4 rural districts to determine their level of awareness of the project's thematic areas and their preferences for the choice of information sources/channels/activities that would be effective in increasing their environmental knowledge. 

The target groups selected were: 

1. Representatives of local authorities at the rural district, village level (village administrations, forestry); 

2. Representatives of social institutions (schools, kindergartens, hospitals, first aid points);

3. Representatives of different associations and groups: religious (mosques), pasture committees, water users associations, political parties, NGOs etc; 

4. General population: dependent users of natural resources (focus on pilot communities): forest users, pasture users, product processors, etc.; women, elderly, people with disabilities.

The results of the survey showed that the level of environmental awareness and readiness to change the consciousness and behaviour of the population was below average (on a scale from 1 to 10 it was 4). The planned information campaign should have raised the level by at least 3 points. According to the results of the final KAP survey conducted among 332 residents in the two districts within the project area, the score would be 7. Thus, the level of environmental awareness was 10 points after the end of the project. 

In collaboration with the Shangri-La Group and Jinhua Grand Hotel, corporate social responsibility projects have been implemented, resulting in significant support for local industries such as Chinese honeybee farming and Cornus officinalis cultivation, with a cumulative investment of nearly 300,000 yuan. Partnering with Xi'an Pengxiang Driving School, the “Caring for Qinling Mountain Area - Education Aid and Poverty Alleviation” donation campaign has been conducted for several consecutive years, providing financial assistance to 67 university students from mountainous regions, with total donations reaching approximately 300,000 yuan.

Efforts have been made to mobilize local residents to participate in conservation activities, fostering a cooperative approach to maintaining critical habitats for key species and creating a conducive ecological environment. The reserve has hired 30 residents from surrounding communities as forest rangers, sanitation workers, and security personnel, many of whom come from impoverished households. By addressing employment needs within the community, the relationship between the reserve and the surrounding communities has been significantly strengthened.

The establishment of the Golden Monkey Monitoring and Research Base at Northwest University and the Zhouzhi Substation for the National Field Scientific Observation and Research of Biodiversity for Giant Pandas and Golden Snub-nosed Monkeys, in collaboration with various institutions such as the Shaanxi Institute of Zoology, Northwest A&F University, Beijing Forestry University, and Northwest University, serves as an internship base for graduate and doctoral students. These partnerships facilitate joint efforts in wildlife surveys and other scientific endeavors, thereby promoting high-quality development within the region.

Research projects have been implemented to conduct extensive surveys, resulting in the creation of a comprehensive database of rare and protected species such as the Giant Panda, Golden Snub-nosed Monkey, Golden Takin, Himalayan Yew, and Kingdonia uniflora. This has led to the compilation of 13 specialized survey and monitoring reports, including the "Giant Panda and Its Habitat Monitoring Report" and the "Golden Snub-nosed Monkey Survey Report," earning two second-place awards for scientific and technological advancements from the Shaanxi Forestry Department.

Since 2012, infrared cameras have captured approximately 40,000 photographs and 5,000 video clips of rare wildlife activities, including Giant Pandas and Golden Snub-nosed Monkeys. Remarkably, the Zhouzhi Nature Reserve has recorded three leopards foraging together on three occasions, as well as footage of two wild Giant Pandas playing, and the first recorded appearance of a brown Giant Panda. Additionally, images of the Asiatic Golden Cat have been documented in various areas within the jurisdiction. In 2019, footage of the Golden Takin garnered the "Best Video Award" on CCTV's "Eyes of the Secret Realm." In 2023 alone, the effectiveness of biodiversity conservation efforts has been reported 16 times by provincial and national-level media.

In close collaboration with the Regional Directorate of Fishing and the Blue Economy of Diana, with whom we developed an action plan for the implementation of all the activity, mutually approved and signed.

The ACReSAL project collaborates with three key ministries: Environment, Agriculture, and Water Resources. It operates across multiple institutional levels, including state, national, local, and community levels. This approach ensures that project implementers at all ministerial levels have their capacities strengthened, thereby sustaining the project's investments and efficient landscapes management.

Enhance community's capacity to manage the environment, recognizing that over 80% of environmental issues occur in rural areas. This underscores the importance of upskilling and empowering them to improve environmental management.

The integration of sustainable agriculture and landscape management practices in land restoration efforts is crucial in conserving soil and water, promoting biodiversity, and mitigating climate change. This approach also improves livelihoods, enhances ecosystem services, and builds resilience. To achieve this, we conducted thorough assessments, engaged local farmers and other stakeholders, developed context-specific plans, provided training, monitored progress, and foster policy support. This ensures a holistic and sustainable restoration of degraded lands, benefiting both people and the environment, including water resources. It's important for the community to collaborate, contribute, and learn effective environmental management approaches to ensure the project's long-term sustainability and unsustainable agricultural practices.

The project involved engaging the local community in a baseline survey to assess the hydrological conditions and the appropriate restoration approach. The survey aimed to gather information on water flow, salinity levels and mangrove health, which are necessary for designing effective hydrological restoration strategies.

Stakeholder mapping involves reviewing the diverse interests of stakeholders across various sectors at both local and national levels. This process should be as comprehensive as possible, mapping out existing influence and power structures to determine who to engage directly or indirectly. Prior to stakeholder mapping, a thorough analysis of existing policies is conducted to fully understand the issues and why they matter to the community. This understanding then informs the stakeholder mapping activity, making it clearer who to engage with.

The first step involves identifying local environmental challenges at the community level, such as water shortages, diminishing grazing areas, food scarcity, soil erosion, landslides, or flooding. NACOFA gathers community input on possible solutions and explores the links between these challenges and forest or environmental degradation.

Next, NACOFA studies the existing laws and policies that could address these issues, identifying any gaps, or determining if enhanced implementation or enforcement is needed. This process allows NACOFA to pinpoint the responsible government institutions, key officials, CSOs, partners, and community groups to collaborate with.