Crowd Funding Campaign Using Kitabisa.com Platform
Sumatran Tiger Project, Forum HarimauKita and UNDP Indonesia started the campaign in conjunction of Global Tiger Day to bring awareness about Sapu Jerat campaign to local and national audiences.
Sapu Jerat Crowd Funding to Protect Sumatran Tigers used local crowdfunding platform, Kitabisa.com that has enabled us to reach wider supporters (communities, philantropies, artists, influencers) by campaigning in social media. KItabisa.com generates funding online to support campaigns set up by organizations, individuals and communities. Sapu Jerat Crowd Funding to Protect Sumatran Tigers has given an examples for others to set up new campaign in supporting wildlife and biodiversity conservations.
The Sapu Jerat campaign was also promoted using Sumatran Tiger, FHK and UNDP Indonesia social media channels and project's communication networks in four national parks. The networks consist of local journalists who - in coordination with Project Implementation Unit (PIU) in each landscape - continue to report Sumatran Tiger Project's initiatives, .
First, modern communication infrastructures have enabled people in cities and regions to access the campaign. Second, building communication networks that target relevant stakeholders has enabled the campaign to get support and funding needed. By combining modern technology and targetted network, Sapu Jerat crowd funding campaign at Kitabisa.com has been successfully completed and the money will be used to clear tiger traps in national park areas.
1. As part of Sumatran Tiger's communication strategy, the campaign should be strategically connected to communication network to increase the outreach and widens its impacts.
2. This communication network should be encouraged to be involved in the campaign. Different landscape uses different communication network and communication method, thus they should be generated accordingly
3. Coordination is the key to reach the target of the campaign in timely manner. Endorsements or supports from relevant stakeholders can be amplified by the communication network.
4. Modern communication infrastructures by Kitabisa.com has enabled the campaign reaching targetted audiences.