Krungthai Bank (KTB), a key partner in the "Koh Tao Better Together" crowdfunding campaign, developed an easy-to-use electronic donation platform integrated with the Thai tax system. The bank's innovation lab offered to create the e-donation platform. Through a QR code, Thai citizens were able to donate to the account "Raks Thai Foundation, UNDP and Krungthai Love Koh Tao" in a quick, transparent, and verifiable way. The platform allows Thai donors to automatically send their donation information to the Revenue Department for tax deduction. Moreover, UNDP designed another e-donation platform for international donors. 

KTB acted as the initial donor of the campaign, contributing 30% of the fundraising target. Furthermore, the bank committed to covering the remaining donations if the target was not met, which proved unnecessary thanks to the success of the e-donation platform.  

Additionally, KTB trained boat drivers on how to access the bank's existing digital financial services. These include Krungthai NEXT — an e-banking app with multiple functionalities for directly managing personal finances —, and Krungthai Connext — a free notification system via the LINE messaging app that provides real-time updates on financial transactions.  

UNDP Thailand conducted a socio-economic impact assessment of Covid-19 on Koh Tao's tourism sector. Using pre-pandemic data and information from locals, the study concluded that small tourist boat drivers are amongst the most affected and most vulnerable segment of the population due to the complete dependence on tourism. The study also found an estimated minimum living cost of USD 500 (THB 15,000) for individual households on Koh Tao and that 90% of them received almost no income since the beginning of the pandemic. The study served as the foundation for the campaign and enabled the estimation of a baseline, making sure that the solution addresses the most vulnerable groups and provides an income that can, at least, alleviate sustenance needs. The campaign was also designed with support from UNDP's Crowdfunding Academy, with expertise in this area.  

The Mundo Marino ECO catamaran demonstrates how hybrid propulsion (sail + electric engines), combined with solar panels and hydrogenerators, can significantly reduce emissions in passenger transport and tourism activities. This building block showcases the integration of renewable technologies into a large-capacity (250 pax) vessel, allowing silent navigation, lower fuel dependency, and direct education of tourists on sustainability. It provides a replicable model for coastal operators seeking to align maritime tourism with decarbonisation and marine conservation goals.

To support the crowdfunding campaign, the organization Philippine Parks and Biodiversity launched the Tamaraw Society initiative in July 2020. 

Philippine Parks and Biodiversity is a non-profit, non-governmental organization (NGO) dedicated to conserving the country's biodiversity through multistakeholder partnerships, ranging from grassroot communities to the private sector. 

The Tamaraw Society consisted of a group of organizations and individuals, mostly from younger generations, who committed to running their own fundraising activities to support the crowdfunding campaign with at least USD 400 each (PHP 20,000 at the time). The 19 participants, referred to as champions, collectively raised USD 7,789 (PHP 389,450). They conducted activities such as online raffles of film cameras, online selling of secondhand clothes, auction of digital artworks, and merchandise sales such as tamaraw tote bags and shirts

The crowdfunding campaign maintained a strong presence on traditional and social media. Daily posts were tailored to strengthen the business case for donations, highlighting key events such as a tamaraw killed by poachers, Tamaraw Month, and the death of the last captive-bred tamaraw, Kalibasib. By leveraging a mix of media platforms, the campaign reached both national and international audiences and engaged diverse age groups. 

Social media releases on Facebook, Instagram, Twitter and LinkedIn were reposted and shared by BIOFIN Global and Philippines (including promoted posts), UNDP Philippines, and various accounts associated with the DENR. Moreover, a national Tamaraw Ambassadors program was launched on social media, engaging public figures to promote the campaign. These communication strategies effectively reached the general public within and beyond the Philippines.

Traditional media also supported the campaign, with coverage from reputable news networks like Stand for Truth and GMA Digital Specials. Press releases and media pick-ups generated an estimated media value of USD 70,000 (PHP 3.4 million) as of September 2020.

Lastly, a promotion email was sent to over 2,000 individuals through the BIOFIN global mailing, targeting a specialized audience of professionals and partners in the biodiversity sector.

Step 3 – Tactical Growth

The ROS – Recreation Opportunity Spectrum is a tool that classifies opportunities for tourism and recreation by measuring the degree of intervention across three attributes: Biophysical, Sociocultural, and Management. Based on these indicators, it defines five Classes of Experiences: Pristine, Natural, Semi-natural, Ruralized, and Urbanized.

By combining the vocation of the area with these classes, managers can design a gradient of opportunities, ranging from sites with maximum naturalness, minimal human presence, and very low visitation (Pristine class), to areas with extensive infrastructure, altered landscapes, high accessibility, and strong human interaction (Urbanized class).

Using ROS allows planners to shape the Ecotourism Program by defining:

1. Zoning
2. Classes of Experiences
3. Environments
4. Activities
5. Infrastructure
6. Services
7. Regulations

This tactical step translates the strategic vision into concrete management choices, ensuring that ecotourism development is diversified, coherent, and aligned with conservation priorities and visitor expectations.

Multisectoral cooperation is promoted for the conservation of marine protected areas, including actions to reduce marine pollution and unsustainable fishing, with a special focus on the Galapagos National Park and the Hermandad Marine Reserve. In 2025, TUNACONS reaffirmed its commitment to protect marine migratory routes and promote sustainable fishing in these key areas, also integrating academia and organizations such as Fundación Jocotoco in conservation actions. Awareness campaigns have been developed to broaden the connection and sense of belonging of diverse communities to these marine areas, transforming distant perceptions into an active commitment to their protection.

A visual and practical guide has been developed, with clear illustrations and little text, designed to facilitate the correct release of non-target species, reduce the risk of infractions, and promote the well-being of both crew members and marine fauna. This tool is constantly updated based on new learning and technical advances, ensuring that fleets have current and accessible information. Its operation is based on continuous training, technical support, and the integration of these practices into the daily routine of fishing operations, thus contributing to the conservation of marine ecosystems and compliance with international standards.

The purpose is to improve the efficiency and sustainability of fishing activities in the region. A memorandum of understanding with the Galapagos National Park implements the “Caring for Galapagos” initiative, which consists of three lines of action: recovery of EcoFADs, coastal and underwater cleanup activities, and fishery improvement projects. These lines of action are worked in coordination with artisanal fishermen to strengthen the sustainability of their activities. The company also works with Bureo (Net Positiva) in the collection of unused nets: the nets are recycled and, in exchange, an economic compensation is received that is destined for sustainable projects that include communities such as Manta and Posorja. Initiatives such as “Pescando Plásticos”, developed together with FENACOPEC, allow these funds to be channeled towards activities that combine marine conservation and local development.

It is promoted with the aim of strengthening good practices on board and reducing negative impacts on non-target species. Since 2018, with the support of organizations such as WWF, workshops have been organized for captains and crew members - reaching more than 1,510 people - where key topics such as national regulations, IUU fishing, fishing sanctions, electronic monitoring, traceability, data collection on board, among others, are addressed. These spaces update technical knowledge and allow for direct dialogue with fishermen, fostering the co-creation of solutions. An outstanding example is the design and implementation of an excluder grid for the efficient return of mobulas caught incidentally, which has reduced release time and improved their survival.