Via behaviour change communication increasing the demand for improved cookstoves
The project is putting a heighted focus on demand side measures in terms of behaviour change communication targeting especially rural areas. By this the project aims at increasing the knowledge of the target populations on the benefits of ICS to ensure that households buy ICS and integrate them into their cooking energy system. in order to further mainstream and increase efficiency of the outreach different partners and networks are involved.
To increase the demand on a larger scale the project is implementing widely ranging demand side activities. These include i.e. broadcast via the national as regional radio stations, product placement in soap operas, sensitisation of local leadership and government extension workers as well as caravan events and cooking performances on local markets and in communities.
To kick-start this development the ICS market in the relevant country or region must have moved already from the from Pre-Commercial towards Pioneering stage which means that there is a growing awareness in the market on the technologies and its benefits and early adopters already use the technology.
Sustainably scaling up the production of improved cookstoves
Supporting artisanal, professional and business class ICS producers in scaling up their production by providing them with tools to increase the efficiency of workshop processes as well as business development services to enable them to increase their sales.
The project is using a market-based approach to facilitate of the growth of the ICS market. In terms of this approach the project enables the supported ICS producers to significantly increase their production of climate friendly cookstoves as well as their market reach. Furthermore, the ICS producers access to market-based finance is facilitated by the project. This is further supported by demand side measures to increase the knowledge on the benefits of improved cooking technologies especially in rural areas as well as improving the enabling environment.
To kick-start this development the ICS market in the relevant country or region must have moved already from the from Pre-Commercial towards Pioneering stage which means that there are already a few mostly informal low-sales volume artisanal ICS businesses and existing but weak distribution channels that are mostly situated in urban or peri-urban settings.
Blue Parks relies heavily on collaborations with other conservation NGOs, communications and marketing professionals, government leaders, MPA managers, scientists, and local ocean champions. Growing the network of Blue Parks and amplifying the Blue Park standard for conservation effectiveness requires many partners.
Blue Parks has benefitted from the contributions of many partners. These collaborations have been made possible by a growing awareness that MPA coverage alone is not sufficient to safeguard biodiversity -- that we need to fully implement high quality MPAs in order to see conservation outcomes, and most MPAs are not yet well implemented.
These collaborations have also grown out of Marine Conservation Institute's long-standing history as a trusted partner among marine scientists, conservation organizations, and governments.
Nurturing collaborations across multiple sectors (government, NGO, academia) requires clear communication. We have found that regular, though not too frequent, outreach and communication with these partners keeps the collaborations active, and that these communications are most effective when they are designed for the audience, so we often send separate communications to partners in different sectors.
