Policy enforcement is an important aspect of destination management that is often overlooked. In an emerging market such as the Philippines, many citizens are used to disobeying simple rules such as traffic and littering in the streets. Hence, an innovation we made for Masungi Georeserve is to make sure this habit does not penetrate into our sanctuary.
Policy enforcement is important in our overall solution because it ensures the structures and trails and engineering are properly and excellently maintaned and that the destination is always in pristine shape.
Policy enforcement comes in three phases: pre-trip, during the trip and after the trip.
Pre-trip, we are able to have an agreement with all visitors on the policies and corresponding penalties concerning their visit through our timed entry online booking platform. This includes policies of Leave no Trace, no smoking, no littering, no boisterous noise, no feeding of wildlife and no vandalism on our limestone formations.
During the trip, park rangers are not allowed to receive tips. This helps lessen any undue influence tips may have on the park ranger's ability to enforce the rules on the visitors.
After the trip, we ensure feedback is always given to visitors and our pakr rangers through evaluations and follow up communications.
We learned that it is better to implement and be strict with the rules despite possible resistance, as long as WHY of policies are communicated well.
We learned to put the lead contact (person who did the booking) responsible for all guests in the party. This increases accountability of the group and ensures one line of communication.
We also learned that it may be helpful to restrict access of middlemen - travel agencies and tour operators. We have come up with strict accreditation process in terms of operators and agencies who can sell the trail experiences at the Masungi Georeserve. This helps manage the overall experience, the visitor's expectations, and reinforce policies and values that the conservation area upholds.