This strategy made it possible to identify the relevant characteristics of the target audience for the communication campaign, as well as the elements that maintain the problem situation: personal characteristics of the residents, external factors related to the context and locality, and the motivators that facilitate actions to identify how to motivate people to change their behavior or perceptions related to the problem.

The purpose of this strategy is to obtain data to establish a baseline. It was carried out through the application of surveys on social and governance indicators to residents of the intervention zone (neighborhoods adjacent to the Green Belt) as well as interviews with identified leaders and other key actors.

Our project is based on the premise that farmers want sustainability and are incentivised to achieve this. No farming operation will be viable in the long run unless it is done in an ecologically and economically responsible manner. Climate change has led to an increased frequency of drought, as well as an increased severity of drought in the western regions of South Africa. Stocking rates are effectively falling as a result of climate change, and this necessitates the need for farmers to diversify income in order to survive. Failure to change will have a devastating impact on biodiversity.

We are incentivising farmers to protect biodiversity through the adoption of more sustainable farming practices, e.g. grazing rest, correct stocking rates and habitat restoration activities. While these lead to fewer, but better quality animals, the farmer still experiences a loss of income. We help the farmer compensate for this through the adoption of non-farming activities such as ecotourism.

Through continual engagement with the farmer, we are able to address concerns as they are raised and ensure that the farmer perceives active engagement in the partnership as an incentive to improve his farming operation.

In South Arica we are fortunate to have a very progressive legislative programme for conservation on private land. The Biodiversity Stewardship framework allows for the voluntary declaration of private lands into the protected areas network following a clearly defined process.  As the process is well established, it is relatively easy to implement it and commitments are well understood. However, governmental conservation agencies have constraints on their capacity and rely on NGOs such as the EWT, to facilitate the process of identifying suitable properties, engaging with willing farmers and/or landowners, and developing the associated tools such as the farm management plan and annual plans of operation.

Landowners sign an agreement with the provincial conservation authorities formalising the declaration into the title deed of the property. This framework largely results in a win-win as biodiversity is conserved, the country is better able to meet its conservation goals in terms of multi-lateral agreements, and the farmer has a more sustainable farming operation to support his livelihood. Subsidiary benefits can be accrued to local communities through entrepreneurship opportunities. To pursue our conservation exchange, we merged this framework with other agreements between the farmer and the EWT.

It goes without saying that change cannot take place unless based on sound partnerships that have clearly defined roles, responsibilities and deliverables. Changing farming practices is challenging as these ingrained practices have been passed down for generations. The EWT is able to assist the farmer to bridge the gap between traditional farming techniques and the skills required to transition toward nature-based tourism models.

We found it essential to select farmers who are open to change and then to build their trust through the provision of proven deliverables and mutual respect. Roles and responsibilities need to be clearly outlined and defined in order to speed up the operationalisation of projects and avoid misunderstandings. Our project set holistic goals that supported the farmer and his family, the farm workers, the conservation of biodiversity and provided a unique experience for the outdoor enthusiast.

Building lasting and open partnerships are one of the hallmarks of this project. It is part of the foundation for our success.

Elaborate a Protocol to minimize the damages caused by COVID19 and to be able to open the Protected Area for the enjoyment of tourists and the economic exploitation by the Tourist Service Providers, based on a traffic light by levels and capacities of load and by permitted activities.

Participatory strategy carried out with environmental, tourism, surveillance and tourism service providers, academics and researchers and civil organizations, which sets the actions and goals to be achieved for the conservation of the reproduction, births and breeding of the sea lion colony as the most precious conservation object of the protected area and the most important source of income for tourism service providers.

In addition to the formality and territorial planning related to the Local System of Protected Areas, the municipality, based on environmental management, developed the following components as a highly important strategy:

- Promotion of incentives for community and landowner participation to restore natural protective vegetation that improves ecological connectivity and functionality.

- Awareness-raising and education actions to promote knowledge of the biodiversity of municipal ecosystems and the importance of SILAPE as a strategy to conserve this functionality and strategic ecosystems.

- Identifying the biodiversity of the different groups as fundamental knowledge to take actions for their conservation and encourage participation in conservation and conservation decisions in land use planning.

- Actions to protect endangered fauna in sites of connectivity disruption and vulnerability of highly important fauna species. Includes implementation of aerial wildlife crossings (61 installed).

The Municipal Council of Envigado adopted Agreement 009 which aims to contribute to the identification, conservation, management and proper management of strategic ecosystems and protected areas in the jurisdiction of the municipality, articulating these actions to departmental, regional and national management scales that strengthen human sustainability through the effective achievement of conservation objectives.

Protected areas in the urban context become an environmental determinant of land use planning and management, which, as higher-ranking norms, shield these spaces from changes that may be considered in relation to land uses other than the conservation and preservation of biodiversity and depend on political will for their management.