Athlete ambassadors as key players to the success of the Healthy Waters Alliance’s objectives
Top-level athletes have an important communications platform at their disposal and can lead by example, making them key contributors to the Healthy Waters Alliance’s goals. By using this awareness-raising potential, they can help bring attention to the degradation of freshwater and coastal ecosystems, increase visibility of practical solutions, and drive greater public engagement and action.
Appointing athlete ambassadors dedicated to the cause strengthens the movement. With the launch of the Healthy Waters Alliance, World Rowing have engaged Christine Cavallo (USA) and Martin Helseth (NOR) as the first World Rowing Healthy Waters Ambassadors, and are now looking to expand this into a global Athlete Ambassador Programme with representatives from each continent.
Athletes inspire action more effectively than generic messages, making initiatives more relatable and engaging. For example, Norwegian Olympian Martin Helseth led a powerful environmental initiative through the World Rowing – WWF Healthy Waters Alliance to inspire action across Norway’s rowing community. The project demonstrated how athletes can effectively engage the public and protect nature by addressing water pollution in the Oslo Fjord. The initiative includes two key phases:
- Phase 1: Clean-Up Week (3–8 June 2025) – Timed with World Ocean Day, rowing clubs in Oslo conducted seabed dives, shoreline clean-ups, and environmental education to tackle local pollution.
- Phase 2: Oslo Fjord Restoration Day (23 August 2025) – This phase will focus on habitat restoration and youth involvement, supported by the local NGO Marea.
Helseth’s leadership exemplifies how athlete ambassadors can lead grassroots environmental efforts with global impact, aiming to foster a new generation of nature protectors in rowing and beyond.