It goes without saying that change cannot take place unless based on sound partnerships that have clearly defined roles, responsibilities and deliverables. Changing farming practices is challenging as these ingrained practices have been passed down for generations. The EWT is able to assist the farmer to bridge the gap between traditional farming techniques and the skills required to transition toward nature-based tourism models.

We found it essential to select farmers who are open to change and then to build their trust through the provision of proven deliverables and mutual respect. Roles and responsibilities need to be clearly outlined and defined in order to speed up the operationalisation of projects and avoid misunderstandings. Our project set holistic goals that supported the farmer and his family, the farm workers, the conservation of biodiversity and provided a unique experience for the outdoor enthusiast.

Building lasting and open partnerships are one of the hallmarks of this project. It is part of the foundation for our success.

In Helinge’er County, Systematic Conservation Planning (SCP) was used to plan ecological restoration and protection for the county with consideration of climate change forecast. Firstly, demands of regional ecosystem service functions were determined according to the national ecological function zoning and ecological red lines. Secondly, to ensure the key ecosystem types in each ecological function plot can perform long-lasting and reliable ecological service functions, historic and current status of each ecological function plot was evaluated with literature reviews and field investigations (community surveys), and ecosystem trends were predicted under different climate change scenarios. Community outreach was crucial in understanding how the lived experience of farmers and herders compared to the scientific literature and helped build trust with communities.

Targets of the protection area target were set, and the degree of human influence in the area was considered. Finally, for the important ecological function areas the current ecosystem status was compared to the key ecosystem types that can continue to play their roles. If they were consistent, they were identified as protected areas. Inconsistencies resulted in restoration areas, and the target ecosystem type for restoration could then be determined.

Key stakeholders such as Department of Wildlife Conservation, Divisional Secretariat & District Secretariats, Ministry of Environment, UNDP, Ocean Resources Conservation Association, University of Wayamba, IUCN, Sri Lanka Navy, Coastal Conservation Department, National Aquatic Resources Research and Development Agency were involved in this project. Together the technical knowledge and experience of experts in the field, demarcation of the Bar Reef, designing of buoys, buoy deployment and allied activities were implemented.

While above named institutions provided the neccessary technical expertise, training and awareness and input for monitoring and evaluation, key local community members, such as members of the 'Tour Boat Society' (a society which was established for tour guides in the area), were also given the opportunity to participate in the demarcation activities to identify the GPS locations of the areas to be protected at Bar reef with the participation of specialists and other stakeholders. An identified team of locals, such as tour boat operators/guides were also involved as local volunteers to assist in monitoring and maintenance of the buoys and the protected zone.

Radical Listening initiates a paradigm shift by asking Traditional and Indigenous rainforest communities this simple question. “You are the guardians of a rainforest that is valuable to the health of the whole planet. How might the world community assist you to live in balance with this rainforest as a thank you for your guardianship of it?”  Our belief is that communities hold the key to humanity’s longevity. Traditional conservation approaches are often based on punitive measures and seldom linked to human well-being. Our approach is based on reciprocity, and valuing local people and traditional science. 

The project had a number of innovative elements. It brought together the elements of a smartphone (camera, gps, dropdown menu's) and designed a recreational site management system to utilise them - this is a world first.
It is an open system so additional devices can be added - people counters, flood monitors all via Internet of things (IOT)

The underpinning purpose of this building block is to create baseline for the entire solution. Once the site is selected for solution, primary and secondary data is collected through research and analysis. For instance, It is with the help of bathymetric data that the depth of the shortlisted ponds is identified, which further facilitates in choosing the right pond with the required depth (0.8 - 3 meters) for installing floating treatment wetland.

This project is based on a philosophy of working with communities who have asked for support, so that the solution is driven by the priorities of the community rather than imposing outside goals or values. The first building block of identifying beneficiary communities through participatory processes is critical to the success of the project, as trust and collaboration will ensure better outcomes. Community investment and eagerness to engage in sustainable actions are also critical traits to identify in the beneficiary communities as they will be taking the lead on their ecosystem conservation and restoration efforts.

Traditional fishing gear excluded women from fishing because it was expensive, too heavy and neccessitated fishing at night. Strings and baits helped to overcome these challenges. Strings with baits attached are hanged in between mangrove trees close to homes. Women cast them early morning and collect their catch next day early morning.

During cultivation farmers will be involving in tree planting to recover the deforested areas. This will be done parallel to practicing Sustainable Agricultural Land Management that involves recovering of soil and other maintainance practises done on the land surface during cultivation.

Communication is vital for any company, business, or professional activity. It is useless to have a lot of knowledge and great abilities to generate a good product if we do not manage to make ourselves visible in an effective way, attracting consumers. For large companies (due to having a budget and specifically assigned), it is relatively easy to find the perfect insight and get to shape the campaign. SEO strategies, SEM, usability and UX issues, social media, implementation of channels such as email marketing or SMS, etc. A good campaign knows how to make room in all these areas. However, it is a mistake to think that only companies with large resources can gain a good digital presence or outside it. When we talk about "social communication" we must bear in mind that not everyone has access to each of the available digital platforms, nor are they present in all existing social networks. We consider a "successful" strategy if we manage to gain visibility using the most frequent communication channels available to capture interest and loyalty.