Conservation behaviors  are considered essential actions that tremendously influence ecosystems. Environmental behaviors are essential to ecological conservation and to environmental protection.It is important to involve the citizens in the domain of the conservation of the environment and biodiversity conservation. Our scientific studies revealed that the respondents reported a lower level of practices in the conservation of species. Solutions have been initiated, the most important of which is to educate the inhabitants to encourage them to conserve the species. Education sessions were carried out by the author and his collaborators during the two las decades with local inhabitants, students, associations and authorities. As part of their scientific research, they visited most of the villages. They discuss with people the ecological and economic roles of biodiversity and the importance of conserving it.

The human-local people conflict may act as factors in the decline of biodiversity. Our scientific studies showed that there is an increasing in the local people-wildlife conflict in the central High Atlas.The predation of livestock (carnivore species) and Crop raiding (wild boar, Barbary macaque, etc.) are the main causes of the local people-wildlife conflict and of negative attitudes toward the wild species. Several techniques were proposed to reduce the risk of depredation of livestock by wilds predators and and the risk of crop damage by Herbivorous species:

- 1. Education to raise the awareness of the local people about the ecological and economical roles of wildlife and provide the public with information on the benefits of wild animals and their ecological and economical roles.

2. Encourage residents to use some techniques to protect livestock and to keep wild animals away, such as a livestock guard dogs, prompt and proper disposal of livestock carcasses to eliminate attractants that could draw carnivores, and monitoring and pasturing of livestock and fields.

3. We are currently preparing a compensation programs to assist local people by reimbursing them for losses attributable to wild canids.

The first step towards the development of a target group specific communication and capacity building strategy was a KAP analysis (knowledge, attitude, practices), which established a baseline, in terms of understanding the private sector´s knowledge about climate change, as well as its attitude towards the topic and the practices already in place. The analysis also included a capacity needs assessment, which served as input for ADAPTUR´s capacity building and training program. The findings were also used to train counterparts, consultants, and project members in better understanding the private sector and to improve their communication skills by using the right words, concepts and messages.

The training program comprised several topics about climate change vulnerability, climate-proof investment, cost-benefit analysis, national/subnational policies related to climate change, EbA solutions, public-private cooperation, financial mechanism, etc.

At the same time, a press campaign was launched in cooperation with local media and journalists. The ADAPTUR website was introduced with regular newsletters, best-practices, case studies and messages from industry leaders. It also contained a resources section with studies, tools and information material.

Las comunidades nativas y campesinas que se localizan en el ámbito de la RNM son aliados y participan en las actividades de vigilancia al interior de la RNM, en la zona de amortiguamiento y en el paisaje asociado a la RNM que utiliza cada comunidad. La información generada permite que se planteen estrategias conjuntas de acción para la protección de los ecosistemas o su uso sostenible por las comunidades y esta información a su vez es compartida con las autoridades para convocar, de acuerdo con sus competencias, su acción frente a la amenaza.

En base a sesiones de trabajo con el personal guardaparque, conocedores del territorio, la Reserva Nacional Matsés ha dividido su área en sectores según su vulnerabilidad a las amenazas, para implementar las acciones de vigilancia que permiten el seguimiento de amenazas actuales o potenciales. Esto ha permitido redireccionar los esfuerzos para no vigilar exclusivamente el interior de la RNM sino la zona de amortiguamiento y paisaje asociado donde se originan las amenazas.

Giant kelp is drastically understudied given the benefits it can deliver. The promise of cultivated kelp and its ecosystem services need to be quantified and unlocked to speed up the expansion of kelp cultivation at scale. This will help mitigate climate change and create sustainable products which will displace the current more environmentally damaging products.

The Kelp Forest Foundation was set up to help address the gap in science and knowledge around giant kelp forests’ ecosystem services – and to ensure this new knowledge is publicly available to companies, governments, regulators, not-for-profits, academics, and other stakeholders in order to accelerate the awareness and application of cultivated kelp forests as a powerful nature-based solution.

Hortimare, a Dutch-based company, is one of the few companies in the world specialising in the genetics, breeding and propagating of seaweed. Hortimare works with Kelp Blue to create starting material, increase yield and research on best growing techiniques of the Macrocystis pyrifera specie.

This Building Block aimed to develop a multilingual storytelling tool to showcase both existing conditions and scenarios for the pilot in the Western Mediterranean. The objective was to present the data and information in a simplified and interactive way, and as such to turn complex concepts into notions easily understood by all stakeholders.

This Building Block aimed to develop a multilingual storytelling tool to showcase both existing conditions and scenarios for the pilot in the Gulf of Guayaquil. The objective was to present the data and information in a simplified and interactive way, and as such to turn complex concepts into notions easily understood by all stakeholders.

Various alliances had to be build to ensure the success of the programme. Collaboration was necessarry between the following stakeholders: 

• Local and provincial government and administrative authorities
• Social groups like youth clubs, women groups, agriculture committees
• Forest and land protection committes 
• Local, regional and national private sector businesses 
• Various experts, researchers and scholars in this sector