The campaign employs a multi-stakeholder approach by ensuring that relevant stakeholders including the relevant Government Ministries, Schools, Private Sector, Farmers, Media, PELUM Kenya member organizations and othe CSOs are involved in the campaigns as a strategy of enhancing sustainability of the project beyond the project period.
The project targets the wider public through mass awareness creation so as to raise awareness on the need to grow and eat organic foods.
Media is embraced to reach to the wider public through both electric and print media methods. This includes continuous update of PELUM Kenya’s social media sites with organic food and farming messages. The media practioners are also invited to cover and air the various activities.
It also targets to build capacity of small scale farmers to further embrace organic foods and farming for healthy environments and people. This is done through exchange visits to successful organic enterprises and organic exhibitions.
As a way of enhancing the spirit of networking within PELUM Kenya network, all the member organizations of PELUM Kenya in the focus areas are involved in all aspects of this project.