Effective communication

Effective communication is an important aspect of the IMET assessment. Of course, effective communication between the project implementers and other stakeholders, including the funding institution(s), is needed during project development and implementation. However, in the IMET assessment, it is critical that the results of the assessment are effectively communicated to stakeholders. The stakeholders include those involved in the assessment and others who may not have participated. In our case, we organised an information sharing event at the national level to which different national stakeholders were invited. In addition to the presentations made at this event, information packs providing an analysis of the IMET results were shared with all participants. We also developed a summary results banner that was later deposited (and still is) at our project office. It is the first thing anyone sees when they walk into our office. We also developed simplified brochures in three local languages for community stakeholders.

A simple communication strategy was included in the project design. It detailed how results would be shared with stakeholders of different backgrounds.

To effectively communicate, we must acknowledge that we all perceive things differently. As a result, understanding others' social context must serve as a guide for our interactions with them, and we must use this understanding to choose the best means of communication. The methods you use to approach learned people or technocrats may not work for local communities. For instance, we found out that our local communities could not interpret the indices shown in our analysis report because, in their context, percentages did not mean anything. We therefore translated the indices into simplified explanations that they would make sense of.

Increase community awareness and involvement

This project encouraged the participation of youth and community volunteers to gain support and increase local knowledge of the importance of protecting local ecosystems. Increased community involvement will work to build capacity while empowering and strengthening local conservation efforts. The group of volunteers we currently work with is a mix of residents and visitors, men and women, young and old and from a wide range of backgrounds.

Efforts are made to keep policymakers involved and inform them of the importance of mangroves in general and restoration in particular to gain their support. 

 

  • Supportive community, whenever activities are anounced they respond readily

  • the actvities organised for engaging the community are diverse (tours in the mangrove forest, events, presentation evenings) and thus cater to a variety of groups like school groups, junior rangers, general public, science community and stakeholders operating in the area. 

  • Easy access to media outlets.

  • Momentum reached (having reached a lot of local, regional and international exposure).

  • Collaborating with other nature organisations helped reach more people.

  • Advertisements for events could be improved by divulging information through other media channels, e.g. radio.

  • Organising different forms of outreach activities, such as public presentations, encouraged community engagement.

  • Even though most residents speak English, communicating in both the local language and English gives a better result.

     

Reforestation in degraded and sparsely vegetated areas

Enhancing the conditions in the degraded areas,  eleminating threats in the mangrove forest will lead to natural regeneration. However the restauration can be sped up by using nursery grown saplings. New plants from the nursery are used in degraded areas and along the coast to support reforestation efforts. Expanded mangrove forests will form a first line of coastal defense for extreme weather conditions and rising sea levels, supporting an ecosystem-based approach to climate change adaptation and mitigation on the island. This also includes a pilot program to encourage regrowth of mangroves in degraded areas and demonstrate intervention method success.

  • There was a ready supply of saplings from the nurseries.

  • Planting mangrove saplings could be done by anybody and was a good activity to raise awareness. Outpanting events always raised enough volunteers in the community

  • The availability of propagules and good functioning nurseries provided enough plants for the outplanting efforts.

Initially, plastic pots and bags were used (see block 2). The use of biodegradable bags decreased transportation space and handling of the saplings, thus increasing survivability.

Creating Market Linkages and Promotion of Eco-Friendly Leather products

Community livelihood initiatives have to be linked to market and promotion for them to be sustainable and provide a financial impact that they have been designed to bring forth. 

 

When building the capacity of a community to produce eco-friendly items, there is a need to establish a very good foundation of how these products will reach the market but also what are the demands in the market when it comes to quality criteria. Leather items in particular especially items made with Naturally tanned leather stand a chance in the market, however they need to meet high quality standards and be promoted so as to enhance consumers to know of their existence. For this solution initiatives were taken to assess the market for Leather products in main cities such as Nairobi town, Arush Town and even Zanzibar to identify shops or dealers who would be willing to purchase the products. 

 

Promotion of the products in different platforms is also very key through catalogs, social media and participation in fairs/exhibitions. Market linkages and promotion is a bridge for the community livelihood initiatives to bring financial benefits and make communities willing to continue the production chain.

  • Marketing Linkages and Promotion of Eco-Friendly leather products have been made possible through a market assessment conducted to identify dealers/supplier/potential buyers as well as to identify the types of items and their demand in the market.
  • Social Media promotion and participation tourism Fairs have attracted Lodges and Camps to order items for their curio shops.
  • Through the Marketplace Literacy program designed by OIKOS EA, the beneficiaries were able to receive additional training on consumer knowledge, quality production as well as marketing skills. 
  • Market Linkages and promotion of community based Eco-Friendly products is a very important step toward attaining sustainability of any livelihood program. Communities will continue to engage in these activities if they receive financial gains and see their lives being transformed. For sustainability to be realized, a lot of time and financial investment is needed to support the communities to be able to produce products at a high standard and meet both local and international market demands.
  • Business skills and Financial Management skills are also very crucial to form part of the livelihood diversification programs. Many community livelihood programs fail due to lack of business mindset and proactiveness  of the members to take charge of their business. Financial mismanagement has affected the commitment of community members to continue with the initiative leading to high levels of dropouts and hence less production. Proper engagement and commitment of  the community is a success factor for any livelihood initiative.
Training and Cross Border Learning Exchanges

Eco-Friendly Leather Tanning and Manufacturing knowledge is an upgraded concept of curing naturally hides and skins from livestock. The initiative targets  vulnerable women who are illiterate and have limited opportunities as well as skills. 

 

Training has been tailored to specifically reach these target beneficiaries using simple instructions and toolkits as well as a more practical approach. The training has been conducted in Maasai language mostly and Kiswahili in other cases. The simple methods of measurements and cutting has proved to be adaptable and understood even among the illiterates. For most women, this has been one of the only formal skills they have received in their lives. Most importantly, during the training a set of skills were identified among beneficiaries and nurtured in the followup sessions. 

 

The first Learning exchange done where women from Kenya traveled to Tanzania and learned in an established Leather Center was a remarkable turn and it created a huge impact in how they received the initiative. They were very eager to have more women in their country trained and benefit  from the activity. The knowledge and skills offered have changed the mindset and transformed the livelihoods of women.

The training design, methodology and practical exercises were some of the best experiences that made this initiative possible. Capacity building for women who have little or no formal education can be a challenge. The training was designed to accommodate this need and make the women understand the concept but also choose to be part of what they are more capable of. For example, older and illiterate women were more focused on beading the leather products such as belts, while some who have some formal education were more engaged in measuring and cutting belts.

  • Training and capacity building has to be tailored to suit a specific context, needs and demands of the target beneficiaries. Language, culture and the fact that women also take such a huge role in their families every day need to be taken into account when deciding the training plan.

  • The learning exchange between peer groups/ women is very powerful in transforming mindsets and creating passion. The cross-border learning exchange can be expensive but it is worth setting out a clear plan and budget that will make this journey educational and interesting to the participants.

  • It is essential for anyone who is interested in conducting community training and capacity building to take time in designing a relevant content, methodology and even dedicate half of the time to practical exercises. It is also equally important to take into account all other cross cutting issues such as gender roles, language, distance, and levels of literacy. 

Stakeholders Engagement and Partnerships

The Leather Tanning and Manufacturing for women has been made successful through stakeholders engagement and partnerships. Among the key stakeholders includes the government representatives who have played a key role from building the concept, selecting the beneficiaries, participation in the training and making follow-ups for the leather centers. Access to a building to be equipped has been possible through this collaboration. The District Community Development officials have taken a clear role to monitor and supervise the women groups, assist them in registrations and even provide access to market during any events/fairs organized by the government.

 

Other key stakeholders include private companies, lodges, individuals in the areas who have provided markets for women’s produced goods. 

 

The implementing partners to the project including ZSL and SORALO have been supportive in ensuring that the solution is rolled out successfully in Kenya as it was in Tanzania. They carried the role to ensure that OIKOS EA is introduced in the communities in Kenya and they have enabled good flow of communication with the government in the project area.

Good collaboration and communication has made this support possible. All stakeholders were clearly engaged at the early stages and they had a buy-in of the idea. They have been willing to support the idea and to create a conducive environment for team members to work.

In the course of implementing the solution, we have learned that Stakeholders engagement is very key in the success of any project activity. Good communication and regular updates have facilitated the effective engagement of the stakeholders. It is important to identify the stakeholders at early stages of project design and implementation so they can also assist to give their input on how to be successful. 

 

The major challenge of engaging government officials sometimes is budget implications  and defining the frequency of such engagement. It is important to have an idea of how much budget is available and how many meetings/visits that the budget can cover so as to plan better. Sometimes there is a lot of bureaucracy that comes hand in hand with engaging stakeholders, each wanting to skew the ideas/solution to their best interest. Its is very crucial to have a constructive engagement and determine clear roles of each stakeholder from the beginning. In some cases, it is recommended to sign Memorandum of Understanding and have the roles clearly written down.

Partnership Collaboration, Action Planning and monitoring progress:

A stakeholders workshop was conducted to share assessment results, address questions from the 2nd workshop, and discuss an action plan for mitigating identified negative impacts. Actions, activities, and timelines were discussed for each impact.

 

Based on the collected data, TT successfully engaged donors in funding projects aligned with reducing the negative impacts.

 

To mitigate the Human-Wildlife Conflict (HWC) negative impact, TT has constructed a 33km Elephant exclusion Fence and 8 additional 10% fences,  reducing HWC by over 80%.

 

To address the lack of water, TT provided 110 dam liners, each with a capacity of 56,000 L, resulting in the harvesting of over 6 million litres of surface run-off water.

 

In support of schools, TT is offering scholarships to 9 students and has constructed and equipped a Science and computer laboratory in a local secondary school.

 

To overcome information barriers, TT established a BULK SMS platform and grievances log to facilitate communication on key issues, ongoing projects, and address grievances between TT and communities.

 

TT is currently developing a SAPA review scheduled for July 2023 to assess the impact and change in perceptions resulting from the implemented interventions in communities.

 

 

 

 

The Tsavo Trust management was very supportive throughout the entire process.

Tsavo Trust contracted experienced consultants who conducted the SAPA process professionally within the set timelines 

The good relationship between Tsavo Trust, Communities and Key Stakeholders made the process a success

Timely availing of project funds from BIOPAMA

During the SAPA process final phase, TT learnt that bringing a wider network of stakeholders had varying benefits. Ensuring there was representation from County Government, like-minded NGOs, Kenya Wildlife Services and Community helped reduce the pressures on TT to deliver and address all the negative impacts identified during the evaluation. All partners who were part of the SAPA process now have a clear picture of the work that TT does and the needs of the Kamungi members. 

Increased Community Involvement

The purpose of the community engagement was to increase partnership and community involvement in the management of the USNFR. This led into achieving conservation goals and also increased benefits to local communities through:

  • Meetings with Village Natural Resources Committees (VNRCs) which resulted in exploration of the means of collaboration, and a way forward in intervening the issues faced by them.
  • Conducting Community Benefits Assessment (CBA) to assess the perceived benefits of the forest reserve by local communities, which revealed that a majority of respondents agree that using the forest reserve brings them benefits.
  • The results of CBA led into the solution to facilitated access to non-timber forest products and social services provided by the USNFR through special permits supervised by VNRCs.
  • Existing structures at the village level such as good village leadership and the VNRCs help in building trust and good relationships with local communities to encourage their participation and support
  • Actors (village leaders, local communities, local government, and TFS) willingness to support the solution
  • Continuous involvement of  the adjacent local communities
  • Meetings with local communities (the VNRCs) were essential to build trust, and means of communication and establish partnerships between them and the USNFR’s management
  • Conducting CBA provided valuable insights into local perceptions of the Joint Forest Management (JFM) and needs in terms of benefits accrued from the USNFR
  • Collaborating with adjacent local communities enhanced project outcomes and increased the means of sustainability
  • Access to Non-Timber Forest Products (NTFPs) and social services was an important incentive for local communities to support conservation efforts
Capacity development

Field missions associated with IMET only take a few days to conduct. It is therefore important that the project team be adept at using the IMET prior to the field mission. Building the technical capacity of the team will enable smooth implementation and reduce the risk of overrunning timelines. In our project, we underwent a series of capacity development sessions. During project design, we underwent several online training sessions organised by BIOPAMA. These meetings provided the knowledge and skills needed to conduct the data collection and analysis within a short period of time. Equally important is ensuring that the computers to be used  are up to date in terms of specifications. Thus, capacity development includes technical and logistical aspects of the project.

Trained IMET coaches were on hand to provide support during project design and implementation. In addition, BIOPAMA was flexible enough that they allowed us to upgrade the computer that was used in the assessment. This was important because IMET is a computer based tool that requires advanced computer specifications.

Before implementing IMET, find out the capacity levels of your team. If no one on your team has experience using IMET, reach out to others who do. If you are sourcing funding from a grant scheme, find out from the funder if they have an arrangement with coaches who can support your project or simply include training consulting in your project design.

Community involvement and outreach

Involving people directly in the reef restoration effort and being actively part of the solution is crucial for its overall success. With the help of local dive operators, Reef Renewal Bonaire trains volunteers that participate side-by-side with the staff in day-to-day field activities. Trained divers are pivotal in sharing RRFB’s vision with the wider community and becoming natural ambassadors for reef preservation and restoration. 

Educational programs and tailored experiences are organized for schools, youth groups, local businesses, and authorities aimed at involving them in different levels of restoration efforts, while allowing them to see the results of the project, firsthand. 

Furthermore, located in shallow water, the nurseries and outplanting sites are easily accessible by divers, snorkelers, and surface explorers, becoming an attraction not only to visitors of the islands but also to local community groups.

 

  • A community recognizing the value of coral reefs and caring for their preservation.

  • Dive operators are willing to work together for a common cause, setting aside competitive aspects of the business.

  • Strong support of the local dive operators and overall the local diving community (ie. providing scuba tanks for volunteers).

  • Involve the stakeholders well in advance and methodically gauge their involvement, participation and satisfaction.

  • Find ways to keep the volunteers motivated and engaged.

  • Consider that volunteer coordination takes time and patience.