Illustrated cards and role games

The use of illustrated cards 

Natural Justice was commissioned to develop a set of eight illustrated cards and a facilitator manual to support local communities in understanding ABS processes. Designed for use in low-literacy, multilingual settings, these cards simplify complex topics like the value of genetic resources, value chains, and benefit-sharing agreements. This visual tool encourages dialogue enabling local communities to engage meaningfully in ABS discussions. Only the images are shown to participants, while the manual helps facilitators explain each concept and ask the right questions.

The cards allow community members to connect the content to their own lives strengthening ownership.

The use of role games

Role games help communities understand complex processes, such as ABS by simulating real-life access requests to local resources. Participants act out roles, being community members, government, and users (e.g., companies) to practice negotiations, benefit-sharing, and communication. Performed in local languages, the sketch is repeated until key ABS steps are correctly represented, helping embed knowledge through active participation. It should be explained that the role play is to illustrate how the procedure just explained works in practice. The script is explained to all participants before the sketch begins. 

It was essential to develop the illustrated cards in advance and ensure that each participant received a complete set. The moderators were trained beforehand on the specific questions to ask with each card and on the relevance of each card to ABS. Likewise, it was important that representatives of the local communities were familiar with role-playing techniques and had practised them in advance.

Using illustrated cards and repeated role games proved essential in enabling meaningful community engagement in ABS processes and value chain partnerships. These tools created space for real interaction, supported by local animateurs who facilitated translation and cultural relevance. The cards helped demystify complex ABS concepts, making them accessible to all participants.

A key success factor was the repeated role play, especially the participatory element where community members could correct intentionally “wrong” performances. This deepened understanding and ownership of the ABS process, as confirmed by oral feedback and monitoring before and after the workshops.

Involving local ambassadors

The key game changer in the process was the inclusion of young community members, known as animateurs, who had been identified by GIZ’s bilateral Pro2GRN project, active in the Comoé region. Already engaged in local outreach, these animateurs supported the transfer of project ideas to village level. With their strong standing in local structures, they facilitate internal discussion of GIZ ideas, fostering local ownership without GIZ presence.

In collaboration with the Ministry of Environment, the ABS Initiative conducted a workshop with around 40 animateurs. Using illustrated cards and role games, they were trained on key issues of valorising biological resources and ABS processes in an interactive, playful way.

The animateurs also developed initial criteria to identify local representatives for upcoming workshops. Over the next three months, they reached around 250 villages, raising awareness, helping communities select around 100 workshop participants. They provided crucial assistance with translating information and actions into local languages.

During the workshops, the animateurs facilitated group activities, led role games, translated, and enabled open, participatory dialogue on genetic resources, traditional knowledge, community needs, effective value chain participation and ABS.

Enabling factors included:

  • Existing links between a GIZ project and animateurs in northeastern Côte d’Ivoire, which facilitated outreach and knowledge transfer.
  • The animateurs themselves, who fostered ownership in the valorisation of biological resources and ABS knowledge, supported participant selection, and increased communities’ interest in becoming involved.
  • Illustrated cards and role games, which made complex content accessible and engaging for local communities.

Engaging younger residents as facilitators was key to fostering ownership, trust, and sustained participation in value chains on traditional medicine and ABS processes. The sensibilisation these animateurs on valorisation of biological resources and ABS clearly led to increased communities’ interest and without the animateurs, inclusion of community members - especially traditional knowledge holders, who rarely share their knowledge with outsiders - would have been much more difficult.

Interactive training methods that are easy to understand and overcome language barriers proved essential for effective knowledge transfer and empowerment. 

Efforts to achieve gender balance among animateurs however largely reflected local realities: only 2 of 36 were female, highlighting ongoing challenges in women’s participation.

The journey - Informing all relevant authorities from national to local level to get their buy-in, permission, contacts and recommendations

The approach began at the national level, recognising the pivotal role of traditional leadership in community engagement. The National Chamber of Kings and Traditional Chiefs, representing 31 regions and thousands of villages, serves as a key communication channel between communities and the national government, even up to the presidency.

Together with the Ministry of Environment (MINEDDTE), an interactive workshop was held with ten kings to openly analyse the current context and co-design activities to better integrate local communities into the valorisation of biological resources. These sessions were not only informative but essential in shaping a locally grounded and culturally appropriate approach.

With official ministerial backing, the project engaged regional administrative representatives, followed by administrative and traditional authorities in northeastern Côte d’Ivoire, especially near Bouna and Dabakala.

At each level, interactive, participatory methods tailored to local realities were used. Authorities expressed support, shared insights, and provided key contacts. Their involvement enabled direct outreach to communities and laid the foundation for their participation in the value chains on medical plants.

A key enabler was the strong collaboration with the Ministry of Environment (MINEDDTE), including official invitations and input from the ABS Focal Point. Another success factor was the use of interactive methods, in particular the CAP-PAC method that fostered understanding, exchange, and reflection, as well as videos, and illustrated cards. These tools helped explain ABS and value chains clearly and encouraged active participation, especially during workshops with the National Chamber of Kings and Traditional Chiefs and other authorities.

A key lesson from this approach is the critical importance of understanding and engaging traditional structures. These local authorities are central to community dynamics and decision-making. Their active involvement and consent are essential for any initiative to succeed.

Traditional leaders bring valuable local knowledge, contacts, and cultural insight. Just as importantly, their endorsement builds trust and legitimacy within communities. Without their support, even well-designed projects risk resistance or limited impact. The CAP-PAC method effectively fosters mutual understanding, uncovers underlying interests, and helps find practical solutions.

Inclusive and respectful collaboration with traditional authorities requires dedicated space for dialogue and shared ownership. Joint workshops across regions, conducted in partnership with the Ministry of Environment of Côte d’Ivoire, proved essential for building trust, aligning institutions, and ensuring credibility and sustainability of the approach.

Co-Management approach

Wewalkele is one of the pilot ESAs, is home to several threatened animal species such as the Thambalaya (Labeo lankae), the Leopard (Panthera pardus), the Fishing cat (Prionailurus vi-verrinus), the Elephant (Elephas maximus), and the Eurasian otter (Lutra lutra). Amidst the 125 flora species identified, cane plants grow to be quite tall and dense, are usually located in mud-dy groves, and are extremely thorny. People from the surrounding villages harvest Heen Wewal (Calamus) from Wewelkele using unsustainable means to make handicraft items that often sup-plement their household incomes. Recognizing the role played by the Wewalkele area in biodi-versity and sustenance of ecosystem services, and its potential threats, Divisional Secretariat (DS) and the community members joined hands to safeguard it via the respective Local Management Committee (LMC) in 2018, defining Wewalkele Co-Management Plan. The area was surveyed both socially and physically, demarcated to avoid further encroachment to ensure its conservation targets are met. And, to leave no one behind, the project focused on incentivizing the surrounding community to conserve the ESA while sustaining the economic benefits derived from it by transforming their existing natural resource usage to green jobs by enhancing their skills, facilitating stable market linkages and ultimately promoting the cane industry further. To ensure the sustainability of the community livelihoods, the project also worked towards setting up cane nurseries along with the required replanting facilities and support the village craftsmen to develop craftsmanship on value added products and to link them with marketing networks. The strong partnership with the local government bodies the community and oversight of LMC was the secret to the success of the managing ESA. Communities, natural habitats and biodiversity can co-exist, benefit each other, be protected and thrive, and the Wewalkelaya ESA is evi-dence of that!

1. Clear Legal and Policy Framework
2. Strong Local Institutions and Leadership
3. Trust and Effective Communication
4. Equitable Benefit Sharing
5. Capacity Building
6. Consistent Government Support
7. Adaptive Management and Monitoring
 

One of the key lessons learned is that the absence or vagueness of legal and policy frameworks for co-management has limited the effectiveness and sustainability of ESA interventions at the initial stage of the project. Where clear, recognized backing was formed, community roles were more respected, rights were defined, and conservation outcomes became more enduring.


Equitable benefit sharing is essential to the success of ESA co-management. In the We-walkele ESA, conservation efforts were designed to align with local livelihoods, particularly by enhancing the cane-based handicraft industry. Through training, market linkages, and in-stitutional support, communities gained stable incomes while actively contributing to biodi-versity conservation. This mutually beneficial arrangement demonstrates that when communi-ties share both the responsibilities and rewards of managing an ESA, conservation efforts become more inclusive, participatory, and sustainable.
 

Collaborative Partnerships for Grassroots Impact

This building block highlights the importance of forming strong, collaborative partnerships to achieve meaningful and sustainable grassroots impact. The success of any social enterprise, especially one focused on menstrual health or community wellbeing, depends not only on the product but also on the strength of the networks that support it.

First, by working closely with local partners (such as municipalities, local NGOs, girls' schools, colleges, hostels, and health centers), you can directly engage with the community. These partners help spread awareness about your product, support outreach activities, and even assist in distribution or sales. They also help ensure that the solutions are tailored to the specific cultural, geographic, and economic needs of the area.

Second, being active in national networks, such as the Menstrual Health Management Partner Alliance (MHMPA) Nepal, allows your project to stay aligned with national goals and current discussions. These networks offer a platform for advocacy, peer learning, joint campaigns, and collective problem-solving, enabling you to scale your impact beyond your immediate locality.

Third, building global partnerships opens the door to shared learning and innovation. For example, learning from other initiatives, such as the banana fiber pad project in Cameroon, can help you avoid common mistakes, adopt better technology, and improve your operations through exposure to diverse approaches.

Finally, teaming up with women’s rights organizations is crucial, especially when addressing issues such as menstrual health. These organizations already have strong community relationships, experience in gender-based advocacy, and a trusted presence in the field. Collaborating with them helps you access the right audience more effectively and lends greater legitimacy to your work.

Together, these partnerships enable your enterprise to grow stronger, gain trust, improve outreach, and build long-term sustainability.

Trust and Credibility at Local Level: Genuine relationships with community actors foster acceptance, feedback, and co-ownership of the initiative.

Two-Way Communication Across All Levels: From ward officials to schoolteachers and health workers—engagement must include all voices. Listening to feedback from every level strengthens design and delivery.

Shared Vision, Locally Rooted: While national networks offer policy guidance, it's local actors who turn ideas into action. Aligning purpose at every level helps keep goals grounded and achievable.

Embedded Local Presence: Having team members based in communities builds daily visibility and enables quick, culturally informed adjustments.

Network Participation for Visibility and Resources: Being part of national and global platforms opens doors for knowledge sharing, joint advocacy, and funding.

Mutual Benefit and Respect: Partnerships must be reciprocal. Whether it’s visibility, training, or shared tools, each actor should benefit from the collaboration.

Supportive Legal Framework: Legal registration and operational approvals make it possible to formally engage with schools, municipalities, and institutional partners.

Start by Listening to Local Actors: Health workers, teachers, ward officials, and community leaders bring grounded knowledge of social norms, barriers, and opportunities. Gathering perspectives across all operational levels builds a clearer picture of the landscape, leading to better-informed decisions and more effective design.

Community Engagement Builds Ownership: When local stakeholders are involved in decision-making—not just implementation—solutions gain legitimacy, traction, and long-term support. It takes time, but that investment pays off. People are more likely to champion the work and even take on responsibilities when they feel their input genuinely shapes the outcome.

Partnerships Multiply Reach and Relevance: Working with NGOs, schools, and health posts expands your impact and ensures that interventions reflect local realities. These partnerships don’t just support delivery—they open space for dialogue. Through regular exchange, new ideas emerge, unexpected opportunities arise, and your approach stays responsive to real needs.

Trust Is Slow but Foundational: Local trust is built through presence, follow-through, and consistency—not one-off meetings. It also depends on information flow: partners need time to learn about each other’s goals, values, and working styles. Only with that mutual understanding can genuine, lasting collaboration take root.

Tailor Communication to the Audience: Different levels of partners require different approaches—from informal conversations to formal MOUs. A clear communication strategy helps ensure the right tone, tools, and timing. Each partner is different, and taking time to understand their expectations and preferred ways of working allows for more effective, respectful collaboration.

Be Transparent About the Project Stage: If you're still prototyping, say so. Honesty earns respect—even when things aren’t perfect. Being open about key challenges builds credibility and trust. It invites dialogue, creates space for joint problem-solving, and helps manage expectations among partners and stakeholders.

Co-creation Outperforms Top-Down Models: Collaborative design takes time, but it leads to stronger partnerships, deeper user ownership, and better outcomes. When community members and local partners help shape the process from the beginning—not just implement it—they’re more invested and more likely to stand by the work long-term. Co-creation surfaces insights that top-down approaches often miss, and it builds mutual accountability that strengthens resilience when challenges arise.

Women’s Organizations Amplify Impact: These groups bring deep community roots, lived experience, and credibility—especially when working on sensitive topics like menstruation. Their networks open doors that others can’t, and their long-standing presence builds trust faster. Collaborating with women-led or women-focused organizations strengthens outreach, ensures gender-sensitive approaches, and adds critical insight to both program design and advocacy.

Global Learning Adds Value, Not Blueprinting: Engaging with global peers offers inspiration, shared strategies, and insight into what works elsewhere—but direct replication rarely fits. Local realities vary, and blindly applying external models can lead to failure or rejection. Instead, meaningful learning comes from adapting global lessons to your specific context, guided by local knowledge and needs.

National Networks Are Catalysts for Alignment: Being active in national platforms (like MHMPA Nepal) connects your work to policy dialogues, strengthens your credibility, and creates opportunities for joint campaigns, learning, and influence. These networks help keep the project relevant and resilient within a shifting national context.

Working with Government & Legal Setup

Successfully establishing and scaling a social enterprise like a pad factory requires careful coordination with government authorities and strict compliance with legal requirements. This building block focuses on creating a strong foundation by building trust, ensuring legality, and protecting the enterprise from future risks.

The first step involves informing local and national government bodies about your project plans and activities. Regular communication not only builds transparency and trust but also makes it easier to gain support when needed. It ensures that the enterprise is seen as a responsible and contributing part of the country and community development.

Secondly, it is crucial to coordinate with local or provincial offices to confirm that the factory is located appropriately and meets all zoning, operational, and environmental requirements. Early consultation helps avoid future legal complications and promotes smoother project implementation.

Before any physical construction begins, the enterprise must complete all legal steps, such as securing land use permits, building approvals, and environmental clearances. This process prevents future disputes and ensures that the factory is legally protected at every stage.

If the enterprise plans to import machinery or raw materials from abroad (for example, from India and Chaina), it is essential to follow all import rules, including documentation and tax payments. Compliance with import regulations helps avoid customs delays, penalties, and additional operational costs.

Further, to operate legally in the market, the enterprise must register officially and gain approval to sell its products, such as sanitary pads. Official registration enhances the company’s credibility among customers, partners, and regulatory bodies, opening doors to wider distribution opportunities.

Finally, it is critical to insure the factory, machinery, and assets against potential risks like fire, natural disasters, burglary, or other damages. Having appropriate insurance coverage provides financial protection and ensures business continuity even during unforeseen events.

By following these structured steps, the enterprise not only secures its legal standing but also strengthens its reputation, improves sustainability, and creates a solid platform for growth and social impact.

Transparent Communication: Early and regular dialogue with government officials builds trust and helps prevent misunderstandings. Keeping authorities informed about your goals, timelines, and challenges encourages them to see your enterprise as a partner, not an outsider.

Clarity on Legal Procedures: Understanding land use laws, construction codes, environmental clearances, and tax requirements is essential. Many social enterprises face delays due to overlooked procedures or changing regulations. Investing time in legal research or consulting with local legal experts prevents costly setbacks.

Local Knowledge and Relationships: Strong ties with local officials, ward representatives, and district offices make it easier to secure permits, resolve issues, and adapt to changing local priorities. Relationships are often more influential than paperwork in moving processes forward.

Early Compliance with Regulations: Completing all legal steps—including registering the enterprise, securing sales approvals, and formalizing land and building use—avoids shutdowns or fines later on. Proactive compliance builds credibility and demonstrates commitment to quality and legality.

Insurance as Risk Mitigation: Covering the factory, machinery, and raw materials against fire, natural disasters, or theft is not only a financial safeguard but also a sign of professionalism. Many donors or government partners view insurance as a marker of organizational maturity.

Flexibility and Patience: Bureaucratic processes in Nepal can be slow and unpredictable. Having flexible timelines and a patient, consistent presence with government staff helps maintain momentum even when delays arise.

Start Government Communication Early: Engaging with local and national government bodies from the start builds transparency and reduces resistance later. Officials are more likely to support projects they’ve been informed about early.

Hiring Local Staff Builds Legitimacy: Local team members understand the administrative landscape, cultural norms, and informal power dynamics. Their presence facilitates smoother government relations and enhances community trust.

Visit Similar Factories First: Seeing how others operate—especially those working with sanitary pads or similar machinery—helps avoid design flaws, underestimate space needs, or miss critical compliance steps.

Secure and Legalize Land Before Construction: Ensure land ownership or lease agreements are clear, registered, and aligned with zoning laws. This avoids legal disputes and delays during setup.

Plan for Road and Transport Access: Factories must be reachable by road for raw material delivery, machinery transport, and product distribution. Poor access increases costs and reduces efficiency.

Understand Local Regulations in Detail: From building codes to environmental clearances and import duties—every step must comply with national and local laws. Delays often stem from missed details or assumptions.

Expect Bureaucratic Delays in Importing Materials: Importing machinery or raw materials—especially from India—often involves shifting regulations, unclear timelines, and repeated follow-ups. Strong documentation and regular contact with customs officers are essential.

Get Insurance Coverage in Place Early: Insuring the factory and its assets protects against financial losses from fire, burglary, or natural disasters. It also improves your credibility with investors and partners.

Budget for Legal and Administrative Costs: Legal setup involves more than expected—permits, taxes, certifications, and consultations. Having a buffer for these costs prevents interruption in critical phases.

Evaluate Surroundings Carefully: Avoid building too close to sensitive sites like schools or densely populated areas. A peaceful coexistence with neighbors supports long-term operations.

Legal Compliance Unlocks Institutional Partnerships: Government contracts, school distribution, and institutional sales require formal recognition. Being fully registered and approved enables new opportunities and funding.

Trust building and collaboration with the OSPAS for the creation and development of Management Committee activities.

It focused on transforming the initial relationship between the protected area's management and the Artisanal Fishers Social Organizations (OSPAS), which initially acted as defenders of their interests in the face of fears of restrictions on their activities. Through a transparent dialogue process, the scope of management was explained, assuring that artisanal fishing would not be prohibited and that sustainable resource management would be pursued. This helped build trust and change the dynamics of the committee, moving from a defensive posture to active and committed participation, with the members themselves promoting the incorporation of new stakeholders and strengthening the planning and conservation process of the Dorsal de Nasca National Reserve.

  • Listen, be empathetic and maintain sincerity above all else. 
  • Respect available schedules and provide opportunities to facilitate meetings, 
  • Relate the fisher's concerns to the protected area, showing that we are both addressing and seeking solutions to common concerns. 
  • Maintain meetings and permanent information channels, where the Committee members are kept informed and involved. 
  • Assign commitments and tasks to the members of the management committee. Example: The first conservation agreements were generated from the CG's OSPAs, and they reached other OSPAs. 
  • Social processes require dedication and perseverance. 
  • It is necessary to map conflicts between actors and prepare for them.  
  • Know the history of previous processes. Much of the continuity of the participation will depend on the first answers from the Head Office. 
  • Not all the stakeholders in a neighboring NPA will be your stakeholders; stakeholders are defined by the continuity of economic activities in the NPA. It is necessary to be attentive to complementary economic activities 
Analysis of Habitat Potential

In the Sihlwald forest, field names such as ‘Chrebsächerli’ indicate that there must have once been a crayfish population. 

In 2022, as part of his bachelor's thesis at the Zurich University of Applied Sciences, environmental engineer Marc Furrer investigated:

  • what is known about the historical populations of crayfish in the Sihlwald, 
  • whether crayfish currently live in the streams in the Sihlwald and 
  • whether the streams in the Sihlwald would be suitable as a potential habitat for crayfish.

He investigated six streams in the northern part of the transition zone of the Sihlwald Nature Discovery Park. Two of the streams analyzed were ruled out because they went dry in summer. Of the remaining four streams, one stream was found to have very good habitat conditions for stone crayfish and white-clawed crayfish: all water parameters have optimal values, the watercourse offers countless hiding places due to the high proportion of dead wood and the nature of the stream bed. Stream obstructions in the lower section prevent the migration of invasive crayfish species and thus offer protection against crayfish plague.

Based on the length of the stream and the habitat quality, a possible population of 647 crayfish was estimated.

The results of this study now served as the basis for the reintroduction of crayfish in the Sihlwald.

The analysis of the habitat potential was carried out in cooperation with experts and researchers from Zurich University of Applied Science and local nature conservation organizations.

The analysis of the habitat potential is an essential basis for the next steps in this project.

Athlete ambassadors as key players to the success of the Healthy Waters Alliance’s objectives

Top-level athletes have an important communications platform at their disposal and can lead by example, making them key contributors to the Healthy Waters Alliance’s goals. By using this awareness-raising potential, they can help bring attention to the degradation of freshwater and coastal ecosystems, increase visibility of practical solutions, and drive greater public engagement and action. 

Appointing athlete ambassadors dedicated to the cause strengthens the movement. With the launch of the Healthy Waters Alliance, World Rowing have engaged Christine Cavallo (USA) and Martin Helseth (NOR) as the first World Rowing Healthy Waters Ambassadors, and are now looking to expand this into a global Athlete Ambassador Programme with representatives from each continent.

Athletes inspire action more effectively than generic messages, making initiatives more relatable and engaging. For example, Norwegian Olympian Martin Helseth led a powerful environmental initiative through the World Rowing – WWF Healthy Waters Alliance to inspire action across Norway’s rowing community. The project demonstrated how athletes can effectively engage the public and protect nature by addressing water pollution in the Oslo Fjord. The initiative includes two key phases: 

  • Phase 1: Clean-Up Week (3–8 June 2025) – Timed with World Ocean Day, rowing clubs in Oslo conducted seabed dives, shoreline clean-ups, and environmental education to tackle local pollution. 
  • Phase 2: Oslo Fjord Restoration Day (23 August 2025) – This phase will focus on habitat restoration and youth involvement, supported by the local NGO Marea.

Helseth’s leadership exemplifies how athlete ambassadors can lead grassroots environmental efforts with global impact, aiming to foster a new generation of nature protectors in rowing and beyond. 

  • Identifying and selecting high-level athletes who are committed to and passionate about the cause as ambassadors 
  • Providing an Alliance guidance framework, exchange opportunities and project management support to the athlete ambassadors  
  • Creating visible and action-oriented opportunities for athlete's ambassadors, for the delivery of athlete led projects and to project their voices 

Lessons learned: 

  • Authenticity is key to influence
    One of the most important lessons is that athlete ambassadors must be genuinely passionate about and involved with environmental issues. Authenticity drives credibility. When athletes speak and act from personal conviction, as have Christine Cavallo and Martin Helseth their impact is significantly greater.  
  • Support and structure to succeed 
    Active athletes have busy schedules, often centered around training and competition, without proper logistical support and good communication even highly motivated ambassadors may struggle to sustain momentum. Providing clear guidance, toolkits, media support will help them translate their ideas into action. 
  • Visibility and storytelling amplify impact
    Sharing the journeys and projects led by athlete ambassadors through videos, interviews, and social media is critical. These stories humanise environmental action and make initiatives relatable. For example, showcasing Martin Helseth’s leadership in cleaning up the Oslo Fjord not only inspired local rowing communities but also generated national media interest and highlighted practical, replicable environmental actions that the global rowing community can take. 
  • Structured programming ensures strategic growth & equal opportunities

    Transitioning from ad hoc ambassador appointments to a structured global Athlete Ambassador Programme with representation from each continent is a necessary step. It ensures balanced representation and allows for better integration into the broader Healthy Waters Alliance strategy. 

  • Athlete-led initiatives benefit from local partnerships. 
    Successful campaigns, like the Oslo Fjord Clean-up & Restoration initiative, have demonstrated that athlete leadership is most effective when paired with local NGOs, clubs, and institutions. These partnerships provide operational capacity, local knowledge, and continuity. 

Challenges:

  • Time constraints and competing priorities for active athletes, especially around major competitions. 
  • Geographic imbalance, with early initiatives being concentrated in a few countries, highlighting the need for broader athlete ambassador recruitment and representation. 

Recommendations:

  • Provide a clear ambassador onboarding process, including expectations, support available, and example ideas and activities. 
  • Offer flexible engagement formats (e.g., single-event involvement, or year-long ambassador roles) to accommodate diverse schedules. 
Connecting WWF local offices and National Rowing Federations and clubs worldwide to collaborate on impactful actions & projects

The Healthy Waters Alliance connects the Rowing community with WWF communities worldwide to foster collaboration. Together, they co-create and jointly deliver local projects and initatives that protect and restore healthy waters through awareness and hands-on action, benefiting rowing, communities, and ecosystems. Working with WWF ensures that actions implemented by rowing communities are relevant from a nature conservation perspective. 

 Projects can be initiated by National Rowing Federations, clubs, athletes, event organisers, or WWF local offices. After contacting the Healthy Waters Alliance, through submitting their interest via an online form partners agree on a locally impactful project recognized by the Alliance. These projects focus on community engagement, nature restoration, waste reduction and other areas.  

  The rowing community benefits from the platform through access to educational workshops, working groups, global visibility of local projects, and healthier waters for rowing. In turn, WWF offices gain partners who help raise awareness on the freshwater & coastal ecosystems' crisis and promote solutions, while engaging with event organisers to drive visibility at major rowing events with wide media coverage. 

  • A platform connecting the rowing and nature conservation communities locally to facilitate collaboration 
  • The possibility for various rowing stakeholders to initiate projects 
  • WWF's expertise ensuring projects deliver a positive impact on nature 
  • Communications and visibility platform provided by rowing events and organisations to nature conservation causes through concrete initiatives on the ground 
  • A fundraising model established by the partnership and run by external consultants. To look for targeted funding opportunities and partners that would like to support the Alliance as a whole or individual projects of interest. 
  • Clear communication channels accelerate coordination
    Establishing an accessible online form and Alliance framework streamlined the project initiation process and helped all partners to quickly align on impactful actions.
  • Local context drives engagement
    Projects that resonate with local communities and ecosystems gain stronger support and lead to more sustainable outcomes.
  • Cross-sector collaboration requires mutual understanding
    Time invested in learning each other’s priorities: WWF’s conservation goals and rowing’s operational realities.
  • Visible impact builds momentum
    Highlighting early success stories and media coverage from major events helped raise interest from other  National Rowing Federations and WWF offices, expanding the initiative’s reach.
  • Education is a powerful enabler
    Workshops and knowledge exchange sessions empowered rowing stakeholders (event organisers) to take more informed and effective action on water health and conservation.
  • Flexibility supports innovation
    Allowing diverse stakeholders (clubs, athletes, event organisers, etc.) to propose projects encouraged creative, locally tailored solutions.