ICT allows for communications channels, such as cellular phone and internet services, to facilitate collective planning and fisherfolk meetings. These are relevant and effective in situations where participants are from different areas and countries, and where opportunities for face to face meetings are limited. The Caribbean Network of Fisherfolk Organisations (CNFO) uses phone features such as calls and text to communicate as well as email, VOIP services and website.

A Theory of Change (ToC) is a road map that plots the journey from where we are now to where we want to be. The ToC serves to create a common vision of long-term goals, how they will be reached, and how progress will be measured along the way. A ToC forms the basis for strategic planning, and it clearly articulates how shifting behaviors and social norms will reduce threats to biodiversity. There are seven elements of a Pride campaign ToC: Conservation Result points to the conservation target (ecosystem or species) the campaign is trying to conserve, and what the expected long-term result is. Threat Reduction points to the main threats to the conservation target that can be reduced. Behavior Change focus on the human behavior that must change in order to reduce the identified threat. Barrier Removal identifies the barriers to adoption of the new behavior and how can they be removed. Interpersonal Communication describes what conversations are needed to encourage people to adopt the new behavior. Attitude identifies what attitudes must shift for these conversations to happen. Knowledge is the cognition needed to increase awareness and help shift these attitudes.

Lionfish management requires the involvement of all affected parties, coupled with tailored strategies to reflect ecological, cultural and social differences within the region. Legal policies regulate the aquarium trade of lionfish, as well as conditions and gear for lionfish removal.

This building block covers meeting with local and regional officials to discuss adoption of the proposal and how to go forward toward an MPA. It is important to ensure the buy-in of other countries because the marine boundaries overlap Nicaragua and Costa Rica, as well as sometimes other countries as the CR Dome is moving from year to year. Central American countries share these waters for transport, fishing, etc. Strategy is one on one and then group meetings.

Fisherfolk organisations are initiated and developed from collaborative efforts of fishers, existing fisherfolk organisations, academia, NGOs, donors and fisheries management entities. These fisherfolk organisations facilitate participatory representation of fisherfolk in fisheries governance and management by bringing fishers concerns, interests, knowledge and experience into the management considerations. Being linked at national, regional and global levels allow for these organisations to effectively participate in fisheries governance, facilitates communications, capacity building and representation.

Monitoring and evaluation (M&E) are vital components of every Pride campaign, without which assessment of the effectiveness of the intervention cannot be conducted. M&E takes place in every component of the Theory of Change (please refer to the building block 'Theory of Change' for a brief description of each component). Monitoring keeps score on how effectively capacities are built, how effectively social marketing efforts lead to changes in behavior, and if those behavior changes lead to desired conservation outcomes. Monitoring basically tracks every component of the ToC. M&E of knowledge, attitude, interpersonal communications and behavior change is based on pre and post campaign surveys of the fishers, while threat reduction and conservation results use specific protocols validated by experts.

After a preliminary assessment by the researcher, a workshop with the PA management is being held. The length is dependent on the number of MEAs as well as the number of active discussants. Tables were already prepared with implementation steps known to the researcher and drafts for recommendations. The content of the tables, as well as missing information, were discussed in detail. Discussion should take place in a spirit of openness and trust. The discussants from the PA management should be aware that results might be published (if planned).

Scientific baseline data of species behavior and environmental impact is used to design appropriate tools for control. The use of these tools is continuously monitored, enabling their assessment and adjustment in an adaptive management process.

With the researchers gaining their MSc degrees and PhD degrees over the first 3 years of the study, we were then able to start publishing papers and to entertain the idea of attending and presenting at international meetings. Meeting at a national venue (Russian biennial conference) led to European Cetacean Society conference presentations which then opened up the main Society for Marine Mammalogy Biennial as a platform for presentation.

Meeting MarViva staff and president at meetings and making a plan to work together. Agreeing to send someone to the regional EBSA workshop. Helping to prepare the submission to the workshop. Gaining acceptance for the area proposed as an EBSA.