Consumer sensitization
Customers of associated EcoGourmet restaurants are sensitized on responsible consumption via workshops and restaurants's placemats containing information about sustainable fishing and responsible consumption.
Clasificaciones
Category
Comunicación, divulgación, y construcción de conciencia
Scale of implementation
Nacional
Phase of solution
Implementación
Enabling factors
Commitment of participating restaurants to sustainable fishing.
The tendency of consumers is changing, so are willing to try and know more about the origin and production process of their food.
Lessons learned
The project allowed to reach thousands of consumers with messages emphasizing the importance of preserving marine resources.
Parte de la solución panorama blue
