4. Internal and external communication.

Communication enables an understanding of the objectives and the actions that have been taken to achieve adoption of the principles that sustain the program, by all the members of the organization and the local community. It is a way to highlight the effort made and the policies implemented in order to ensure the sustainability of the productive processes. Communication within the organization allows dissemination of the vision, values and actions put in place to improve environmental performance, the commitment to the community and the quality of the products offered External communication specifically allows dissemination of the organization's efforts to improve its productive and environmental performance to the local community, buyers, suppliers and any other social actor relevant to their interests. 

Having smooth internal communication mechanisms between the company and the staff; and the presence of external local/regional media interested in production/environment topics.

1- Due to internal communication, employees develop a sense of appreciation and commitment towards the actions carried out by the company, which are then transferred to their family and social environments. 
2- The alliance between the company and civil society in communication matters, increases the credibility of messages, especially if the communication comes from civil society.
3- The positive response of people to communication processes increases trust in what has been done and the company's commitment.
 

Adaptive Management

BFD has started using SMART as an adaptive management tool in the Sundarbans which is among the key potential benefits of the approach.

Presentation of reports to SMART enforcement committee helped the decision makers of BFD to plan patrols based on data queries and interpretations from actual SMART reports. This with on-board mentoring observations helped BFD decision makers to take further management decisions.

BFD is using SMART patrol reports and assess how patrol plans have been adapted based on the results of previous patrols and how effective these adaptations have been in increasing the effectiveness of SMART patrols as evidenced by the area covered, number of arrests and successful prosecutions of criminals committing serious wildlife, fisheries and forest crimes such as poaching and poison fishing; confiscations of boats, weapons, snares and traps, and wildlife carcasses and body parts; and trends (increasing, stable or decreasing) in sighting rates of key threatened wildlife species.

Awareness of managers on adaptive management and role of SMART data on that front

BFD need to enhance capacities of managers to play with SMART data and project/forecast changes/trends and incorporate forward looking measures towards conservation

Partnerships

Partnerships have been very key in getting stakeholder buy-in as well as ownership on the project. The proposition in the partnerships aimed to decentralize the ownership of the eco-points, spur collections rates and develop a seamless sustainable plastic waste value chain. 

 

During the last 12 months, 3R established various partnerships with different stakeholders. One of the partnerships was with an NGO, ParCo, whereby they established two eco-points, to receive and buy plastic waste from the local community waste pickers. 

Continuous stakeholder engagement was cited as an important platform in ironing out issues among partners involved in the implementation of the project

 

 

  • Planning collaboratively is imperative in harnessing synergies as well as allocating responsibility going forward.
  • Co-creation exercises informed the gaps and opportunities to strengthen aspects of the waste value chain as well as providing the assistance that each stakeholder needed.
  • A partnership is only but a means. Continuous communication is vital to keep partnerships strong and robust to deliver their objectives.
Peer Training

We recognized the need to build leadership for effective MPA management from within, and ownership and leadership of the approaches co-developed.

 

We convened a group of 18 regional and global experts to train the most engaged MPA practitioners across 3 nations as peer trainers in evidence-based (adaptive) management. The expert team first broke down adaptive management into 3 core components: marine monitoring, data summarization and management, and strategic decision making. We then invited applications from MPA staff and engaged community members in 3 national MPA systems (Kenya, Tanzania, and Seychelles) to become peer trainers in one of the areas, as we recognized that no one staff could likely train in all three.

 

We received 60 applications and invited 30 MPA members to participate in the peer trainer training in Seychelles in August 2019.  We developed a 5-day training course. We did 2-days of joint sessions, then each group had 3-days in their individual core areas. The final day was testing in the core concepts.  Of the 30 practitioners who participated, 11 passed as peer trainers or assistant peer trainers.

 

These peer trainers are now working in their respective nations to continue improving MPA management.

Existing leaders in the approaches through past in-country training events willing to become peer trainers.

 

Willingness of experts to volunteer their time to develop and lead the training.

 

 

Building ownership and leadership is key.

 

5-days probably not enough time for a peer trainer course - ideally, there would be three 5-day courses with time to practice skills in between, but this requires more funding than was available.

Ongoing monitoring

To ensuire the solution worked, we monitored nesting and hatchling dispersal for three consecutive seasons following beach rehabilitation, and determined that there were no impacts to nesting sea turtles or emerging hatchlings.

We had several years of baseline data with whcih to compare data post-construction. We also had access to the beach and the support of the reglator in conducting the monitoring activities.

Baseline data are crucial to determine impacts. Often industries develop infrastructure in the abence of basline data and this then precludes an assessment of impacts.

MARKET ORIENTATED

The core differentiator of MEET ecotourism products is that they are based in and feature Mediterranean protected areas. This is integrated with local communities and local service providers, thereby creating a unique niche-market product in the Mediterranean that supports conservation. Building off what differentiates its products to others on the market, MEET is building a strong brand with embedded market value  for both inbound and outbound tour operators, as well as, destination management organisations.

The MEET Network is currently working to develop an online training on the marketing and commercialisation component of the MEET approach, so interested stakeholders across the Mediterranean can adopt it´s methodology. In the meantime, the MEET Manual contains information on this element. 

  • Perspective of the private sector stakeholders has to be included from the beginning in all the steps of development;

  • Define clear business plans post project, including promotion and sales.

Authoritative Geodata and Map Services

The foundation of any SeaSketch project is geospatial information (maps) displayed as map services. There are no minimum data requirements. You can begin working with whatever you've got. Maps may be published as Esri REST Services (e.g., with ArcGIS Server or ArcGIS online) and open source mapping services (e.g., WMS, WMTS) and then imported into SeaSketch. Example maps include administrative boundaries (e.g., EEZ, territorial sea, existing MPAs), seafloor habitats, bathymetry, human uses, etc.

 

The maps you choose to include as Data Layers in SeaSketch depend on the goals of your process. If you are planning for marine protected areas, shipping lanes and aquaculture sites, you may want navigational charts, habitat maps, the distribution of fishing activities and other layers that may be used to guide users in the design of their plans. Protected areas are only meaningful if they effectively protect certain habitats, shipping lanes minimize collision and maximize efficiency, aquaculture sites are located in certain depth zones, etc. On a case-by-case basis, you will need to evaluate what data need to be viewed as maps, and what subset of these data need to be analysed.

 

In some cases, relevant map data may already be published as map services and discoverable in coastal atlases and other map portals. As long as they are in the correct formats (Esri map services, WMS, WMTS, etc), they may be imported directly into SeaSketch and displayed as map layers. 
 

In many cases, it will be advantageous to publish your own map services for display in SeaSketch. This will give you control over the cartography and performance of the maps.

Successful projects usually have a single GIS technician who is responsible for locating existing map services, acquiring data from providers (government agencies, NGOs, academics) and generating new map services using standard desktop and web-mapping tools. 

Government Buy-In for Collaborative Planning

SeaSketch is designed to be used primarily for collaborative planning. We've focused on Marine Spatial Planning, but the software can be used for terrestrial planning as well. Furthermore, the software is intended to help generate ocean zoning solutions. If these zones are to have a meaningful impact, such as conservation or benefits to the blue economy, there needs to be buy-in to the planning process by the host government institutions. If zones developed in SeaSketch are not legally adopted, they are less likely to have the desired effect. 

A legal mandate for marine spatial planning is essential, without which plans are unlikely to be adopted. Furthermore, successful implementation of SeaSketch requires a genuine commitment to stakeholder engagement at various levels. It is one thing to set up a SeaSketch project with maps, sketch classes, forums and surveys, but it is another thing entirely to structure a planning process so that SeaSketch is used by stakeholders. One must create an accompanying stakeholder engagement plan to ensure stakeholders make good use of the tool.

A legal mandate for collaborative marine spatial planning and that maximizes stakeholder participation is essential. Without a mandate and a timeline for planning, one can plan for ages without generating a zoning solution. Simply having collaborative planning tools will not ensure that stakeholders will be engaged or that solutions reflect a variety of stakeholder interests. 

SeaSketch Software as a Service

In most cases, SeaSketch is used to support large-scale planning efforts where governments have mandated the establishment of a marine spatial plan and where broad stakeholder involvement is essential. In these cases, SeaSketch must be licensed by a lead agency or partner. SeaSketch may be used to visualize geospatial data as map services, collect to information via surveys, sketch and discuss plans. If plans are to be evaluated using analytics, geoprocessing services and reports must be developed in our lab. Note that a free license is available for educational institutions to use SeaSketch for strictly educational purposes.

 

In January 2022, we will release the next version of SeaSketch which will be entirely free and open source. Just as with the current version, many of the features within SeaSketch may be configured with minimal knowledge of or experience with GIS. The analytics and reports will be run on lambda and encoded using programming languages such as Javascript. Owners of projects may, therefore, set up their own SeaSketch project – from beginning to end – without intervention from our lab. It should be noted, however, that the geoprocessing and reporting framework, though free and open source, will require significant programming experience.

Currently the implementing agency (such as a government body, foundation or NGO) must purchase the license and contract for developing analytics. The current version requires an Internet connection, but the next version will include some offline capabilities. Successful implementation of SeaSketch will require some assistance from a GIS technician, for example publishing and importing map services. 

SeaSketch is extremely valuable in creating a transparent and collaborative atmosphere, maximizing stakeholder participation, and grounding decisions in science-based information. We see the best results when SeaSketch is used in combination with other tools such as desktop GIS applications, trade-off analyses, prioritization tools (e.g., Marxan, Prioritizr), and cumulative impact analyses. 

Partnership strengthens stakeholder linkages for Sustainable Growth

Partnerships with KMFRI and other relevant county departments have enabled the proposal development by the association to be review regularly and more effectively in order to submit a clear and non-ambiguous proposal to the World Bank and other funders. Handholding by partner agencies such as KMFRI, WWF, National Bank, Base Titanium, etc. has been essential in enhancing the knowledge on tendering, procurement of construction material, furniture and equipment.

  • Recognition that the project is addressing the need of the entire community.
  • Presence and participation of stakeholders from various sectors is providing effective technical knowledge and know how, as well as opening career opportunities for the youth.
  • Participation of community members in the activities of various stakeholders is creating job opportunities.

 

  • Appropriate timing for engagement of the local communities is crucial for success – the day, place and time of engagement must be agreeable to all otherwise the partnership will be skewed and might appear to be imposed.
  • Respecting and appreciating community culture and traditions is critical for smooth implementation of project activities e.g. ceasing to work during prayer time, or rescheduling to attend meetings (Known as Baraza) hosted by area Chief or Government representatives.
  • Culture of saving part of the income earned from daily activities is possible through discipline and good planning.
  • Antagonizing the community against fellow partner agencies should be avoided at all time.
  • All partner agencies working with the communities must stick to their roles and responsibilities at all time.
  • Sustainability of the community project is the most crucial aspect that will ensure the project doesn’t collapse once the champions exit or move on. New members must therefore be recruited constantly and trained on the ideals of the project through an internship programme.