The innovative integrated land management approach was pioneered by Ol Pejeta and other conservancies in Laikipia County, Kenya. It is a nature-based solution that enables a healthy habitat for wildlife and generates income that can be reinvested in conservation and community development. The approach has been implemented since 2004, along with a community development programme that includes agriculture extension services.
Cattle are integrated with wildlife across the conservancy in carefully managed grazing patterns that replicate the ancient movement of vast herds of ungulates that used to roam the land. As cattle are moved across the rangeland, grasses are kept short and healthy, encouraging those species and new growth that sustains wild herbivores. Cattle are kept in mobile bomas overnight to protect them from predation. This concentration also creates ecological hotspots where manure fertilizes new grass growth. The bomas are relocated every 1–14 days, depending on the weather.
The grass-fed cattle are of high quality and demand premium prices. They are sold under our Conservation Beef brand, generating income for Ol Pejeta. This approach means the land is productive as well as provides healthy habitat that supports a wide range of wildlife species. It also enables benefit-sharing of conservation for communities.