Monitoring and evaluation (M&E) are vital components of every Pride campaign, without which assessment of the effectiveness of the intervention cannot be conducted. M&E takes place in every component of the Theory of Change (please refer to the building block 'Theory of Change' for a brief description of each component). Monitoring keeps score on how effectively capacities are built, how effectively social marketing efforts lead to changes in behavior, and if those behavior changes lead to desired conservation outcomes. Monitoring basically tracks every component of the ToC. M&E of knowledge, attitude, interpersonal communications and behavior change is based on pre and post campaign surveys of the fishers, while threat reduction and conservation results use specific protocols validated by experts.

Meeting MarViva staff and president at meetings and making a plan to work together. Agreeing to send someone to the regional EBSA workshop. Helping to prepare the submission to the workshop. Gaining acceptance for the area proposed as an EBSA.

Stakeholders, including government and local communities, are engaged in the early design stage of the development of an Integrated Coastal Zone Management Plan. Up-to-date datasets on ecosystem services are identified as critical given their relevance for the Placencia Peninsula region’s economic stability and growth (coastal protection, spiny lobster fisheries, marine tourism and recreation, and carbon storage and sequestration). Data was collected and included within the Natural Capital’s Marine Invest analysis tool in order to carry out ecosystem service valuation.

Fishers and vessel managers worked with fisheries scientists and innovative software technicians in collaboration with government officials to design an electronic observation tool that could be installed like lego building blocks on vessels as money becomes available or needs change. The tool meets multiple needs - fishers (safety), business (history of effort and catch), government (compliance), public (transparency). When the snapper fishers began to realise that video cameras could provide the transparency they sought, they went out to providers around the world and invited people to show their products. After off-the-shelf commercial offerings for Vessel Monitoring Systems (VMS) and video monitoring (EM) were discounted because they didn’t have the required functionality (from a commercial perspective) or were too expensive, a decision was made to design and build a fully integrated suite of electronic monitors. Fishers wanted a system that used smart technology like automatic WIFI downloads, encrypted footage and ability for the viewer retrospectively to focus the camera on 3600 views.

Social marketing (SM) uses commercial marketing methods and tools (e.g. diffusion of innovations, behavior-change-focused communication channels and messages, community mobilization) to promote a voluntary behavior change in a target audience, that benefits society as well as the target group. For a Pride campaign, social marketing is an integral component to promote community stewardship of their resources. Creating a clear, consistent and positive identity (i.e., a brand) around the conservation/management of their resources that resonates with community perceptions, values and traditions regarding these resources helps boost community buy in. This brand is linked to a clear request (e.g., what do you want your target audience to do when it comes to sustainable management of their resources), both of which will be underlined and repeated throughout campaign activities (e.g. community events, media outreach) and promotional materials (e.g., posters, booklets, flyers, wall paintings, props, text messages) that form part of the social marketing strategy.

To examine the way in which the different uses are incorporated in the marine space, two compatibility matrices have been developed to guide the proposed policy measures and spatial structure of this plan. These two matrices analyze: 1. Compatibility and conflict among the different uses 2. Compatibility and conflict between the different uses and the natural resources and heritage and cultural values The two matrices were based on a list of uses in and values of the marine space – and a summary of the environmental impacts of each use, their significance and range. On the basis of the information collected, the relationships were categorized, cross-referencing the different uses, and relating to the degree of possible or desirable synergy between them.

It is necessary to select an appropriate methodology to rapidly and cost-effectively assess climate risks and resilience of key values in the protected area (Ecosystems, species, environmental services, social aspects, etc.). Rapid methodologies allow the possibility to screen all conservation targets, taking into account local developments and conditions to generate not only accurate but also useful results for decision makers, with the possibility to include local stakeholders in the analysis and next steps.

This collaboration between the Far East Russia Orca Project (FEROP) of Whale and Dolphin Conservation (WDC), the Russian Academy of Science and researchers from Moscow State and St. Petersburg State universities has focussed on the following research areas: Abundance and distribution, behavioural ecology of whales, dolphins and porpoises in Russian Far East waters, and how they inform conservation of these species.The funding for a multi-year study was obtained to train and enlist young Russian researchers in the study and conservation of these species.

An education and outreach programme (e.g. community theatre, radio campaign, community events) is implemented to raise awareness of waste management, stimulate initial dialogue and influence attitude and behaviour changes. Community theatre is a very successful tool to achieve this. Up to 5 members of the community are trained as data collectors and spend a week interviewing citizens and key stakeholders in order to collect ‘data’ on attitudes, behaviors and perceptions towards waste management Data are analyzed and translated into a series of storylines. A second group of citizens (up to 15) are trained as ‘artists’ and participate in a week of training (story-telling, role playing and scripting) and rehearsals. At the end of the week the theatre performance takes place. At critical points in the performance, an MC invites the audience to ask questions, exchange ideas and experiences, and debate solutions to waste management challenges. The community theatre is followed up with practical outreach activities such as beach clean-ups to introduce the concept of the four R’s (refuse, reduce, reuse, recycle). Village leaders are encouraged to take part in practical activities to promote good governance and strong leadership.

Good, reliable, detailed, accurate and current information is crucial. Either the authority/body providing the information needs to provide the information as GIS-compatible, or the solution implementer needs to convert various types of data into GIS data.