PaRx Program: Outreach and engagement with the public and with health-care professionals

The BC Parks Foundation and PaRx program conducted outreach and media events to raise awareness of the program and the link between health and nature. The launch of the collaboration with Parks Canada generated substantial media coverage, including from international outlets, thus raising awareness of the connections between nature and well-being, and the PaRx program. Parks Canada has also developed informational materials to help health-care providers connect patients with Parks Canada administered places, in so doing creating connections with the health-care community, increasing interest in health and wellness activities across Parks Canada destinations, strengthening engagement between health care sector and protected and conserved areas, and raising awareness of protected heritage areas in Canada.

  • Both the BC Parks Foundation and Parks Canada have a track record of educating the public about the health benefits of time spent in nature and the importance of protecting nature to maximise these heath benefits for current and future generations.
  • Health care professional spokespeople as trusted messengers
  • Regular communication between PaRx and endorsing health organizations ensures consistent and widespread promotion of the program to help build public and health-care professional trust in and awareness of the program.
  • Uptake of the program increased with targeted media campaigns and launches across provinces in Canada. Continued targeted marketing, new resources, and improved usability of the platforms is important for maintaining and growing interest in the program.
Capacity development activities such as training and materials and equipment provision to facilitate collection of baseline data through monitoring and surveillance.

The following activities enabled delivery of the outputs defined in Building Block 1. Prior to being deployed into the field to engage in monitoring, surveillance and data collection, the ranger team needed to be equipped and trained as demonstrated by the activities below.

Activity Implemented 1.3 - Procurement of equipment and supporting hardware and software for use in monitoring of targeted areas within PSEPA

Activity Implemented 1.4 - Conduct training of surveillance personnel in the use of monitoring equipment

The following activities enabled delivery of the outputs defined in Building Block 1. Prior to being deployed into the field to engage in monitoring, surveillance and data collection, the ranger team needed to be equipped and trained as demonstrated by the activities below.

Activity Implemented 1.3 - Procurement of equipment and supporting hardware and software for use in monitoring of targeted areas within PSEPA

Activity Implemented 1.4 - Conduct training of surveillance personnel in the use of monitoring equipment

Implementation of this project provided a few important lessons:

  1. The benefits of this project to the Saint Lucia National Trust would have been more apparent to internal and external stakeholders if a well-defined communication programme had been developed and built into the project design. While there was mention of communication and knowledge materials, the processes for generating them were not well defined, given the fact that the project implementation process focused on addressing the human resource needs and functions. Well- designed communications actions add value to projects and provide avenues and tools for documentation, celebration and for continuous growth and development.
  2. The COVID context, especially the prohibitions on travel and face to face contact, limited training opportunities and activities. Most of these activities, and they were conducted towards the end of the project and this did not allow sufficient time for practice of desired skills. Those skill sets that were softer and easier to internalize and reproduce were successfully transferred, but some that require practice are still ongoing.
Building Capacity for addressing programming gaps through personnel recruitment

Recruiting personnel with the desired skills, attributes and a willingness to undergo desierd training. This included a Project Manager for the SLNT PSEPA Programme to provide leadership and manage implementation of project activities; and a team of rangers to conduct the monitoring and surveillance activities. These resources supported delivery of the following outputs:

Output 1 - Increased surveillance of targeted areas within the PSEPA to address illegal activities and species conservation

Activity Implemented 1.1 - PSEPA Ranger recruitment

Activity Implemented 1.2 - Surveillance of key PSEPA resources

Activity Implemented 1.5 - Recruitment of Conservation Officer 

Output 2 - Improved Species monitoring programmes

Activity Implemented 2.1 – Offshore islands monitoring

Activity Implemented 2.2 – Wildlife survey

Activity Implemented 2.3 – Equipment purchase turtle monitoring

Activity Implemented 2.4 – Turtle monitoring training

Activity Implemented 2.5 – Turtle monitoring

The rationale for this building block is such that the activities and outputs presented above assisted with the generation of data required to inform future programming and lay the foundation for an established conservation programme at the SLNT southern office responsible for the PSEPA.

The following activities enabled delivery of the outputs defined in Building Block 1. Prior to being deployed into the field to engage in monitoring, surveillance and data collection, the ranger team needed to be equipped and trained as demonstrated by the activities below.

Activity Implemented 1.3 - Procurement of equipment and supporting hardware and software for use in monitoring of targeted areas within PSEPA

Activity Implemented 1.4 - Conduct training of surveillance personnel in the use of monitoring equipment

Implementation of this project provided a few important lessons:

  1. The benefits of this project to the Saint Lucia National Trust would have been more apparent to internal and external stakeholders if a well-defined communication programme had been developed and built into the project design. While there was mention of communication and knowledge materials, the processes for generating them were not well defined, given the fact that the project implementation process focused on addressing the human resource needs and functions. Well-designed communications actions add value to projects and provide avenues and tools for documentation, celebration and for continuous growth and development.
  2. The COVID context, especially the prohibitions on travel and face to face contact, limited training opportunities and activities. Most of these activities were conducted towards the end of the project and this did not allow sufficient time for practice of desired skills. Those skill sets that were softer and easier to internalize and reproduce were successfully transferred, but some that require practice are still ongoing.
Effective communication

An excellent communication plan/network with different stakeholders was initiated across different levels. From the inception of the project, the community and other stakeholders were constantly capacitated on how the project is going. A relay of relevant vulture conservation and policy issues was achieved to the target stakeholders within the communities and KAZA TFCA.

Through strong relations established, the project implementers were flexible to engage with different stakeholders at different levels. This would include the arrangement of informal meetings and the use of local language to target different audiences. Social media, distribution of communication material and the power of face-to-face meetings enabled the implementer to reach grassroots levels.

Take advantage of social media platforms and share your story and journey with the whole world.

Face-to-face meetings are a powerful tool for effective communication and enable the project implementers to relay the relevant vulture conservation and policy issues to the target stakeholders within the KAZA TFCA.

Partnerships between key local actors and multi-sectorial, transboundary collaborations

The achieved results relied heavily on the collaboration and cooperation partnerships among various stakeholders, including government agencies, conservation organizations, scientists, and local communities. Collaboration with the Ministries/Government departments was key in sensitizing the communities on issues around human-wildlife conflict and suggested environmentally friendly ways to mitigate the conflict. The scientists were there to collect information related to wildlife poisoning and give feedback to the government ministries. The communities were the key stakeholder since they are the sole custodians of the environment.

The implementers connected with local communities was that we were already working with communities on some other projects, so this enabled our relations to be strengthened. By involving communities in decision-making, they were able to identify some stakeholders with whom we collaborated to share skills, knowledge, and experiences resulting in the project's success. The transboundary collaboration enabled the implementers to focus on tackling vulture poisoning across three countries separately but fighting for the same cause.

Partnering with other organizations trying to achieve the same goal makes the implementation of project results much easier and quicker without a scenario of duplicating the work on the ground. Ideas and possible solutions to a problem can be freely shared resulting in problems being addressed holistically.

Research and Science based decision making.

Our team has identified the importance of accurate data collection, regular monitoring and oversight of data is done by the science and research adviser and Chief Operations officer to ensure accurate data is uploaded to the database. Population management and scientific decisions concerning the rhino population in the country are guided by the data collected during monitoring conducted by our patrol teams. Data based inputs are used to define the carrying capacity for wild-life based tourism and to plan and manage conservation and development activities.

  • Availability of resources

  • Strong partnerships with like-minded conservation partners in the landscape

  • Supporting policies and frameworks

  •  Memorundum of understanding with the local government

  • Social and ecological monitoring enables a thorough understanding of the impacts of activities such as rhino trekking tourism on the rhino population.

  • Effectiveness of our efforts can only be assessed if long-term monitoring data is in place that provides temporal evidence of whether management goals and objectives are being fulfilled.

  • Science-based adaptive management is a very dynamic process which requires commitment from all stakeholders involved.

  • As monitoring is conducted by well trained conservancy rhino rangers (CRR) and Save the Rhino Trust (SRT) trackers, it increases their environmental awareness and provides a sense of ownership and motivation to protect the rhinos.

Good Relations with the Mandated Management Institution of the MPA

The management of the Kisite Mpunguti MPA is mandated to the Kenya Wildlife Service and the Wildlife Research and Training Institute. It was therefore critical to have buy-in from the managers of these institutions in the implementation of project activities including WIO-COMPAS. This ensured the endorsement of the WIO-COMPAS programme and its subsequent recognition for career development.

 

For this reason, the two institutions were included in the process from inception to completion. This ensured the MPA staff that this venture would add value, at individual levels, to their careers, and not just to the MPA management. This was crucial, as the WIO-COMPAS assessment preparation process is quite daunting, and a motivating factor is necessary to ensure their participation.

Long-standing history with the management institutions: WWF-Kenya has long-standing good relations with the two institutions, having worked closely together on multiple projects over decades. Additionally, a Memorandum of Understanding is in place with the institutions because of this, making interactions seamless and cooperative. However, where such a history is not in place, good relations can still be fostered by establishing goodwill and through open and transparent collaboration.

Identify a point-person: Though good relations may exist at higher management levels, it is necessary to have a point person at the MPA level to assist in overall planning and staff mobilization. It is an added bonus if that person has the expertise needed to assist in either the training phase, mentorship phase, or both. Where necessary, multiple point persons may be selected. For the case of the Kisite Mpunguti MPA, two staff were selected, including the warden from KWS and the Senior Researcher from WRTI, where both had expertise on the WIO-COMPAS programme.

 

Criteria for point-person selection: A criteria for the selection of the point person(s) is necessary to ensure smooth implementation. These include:

  • Availablility and accessibility throughout the planning, training, mentorship phases of this capacity building
  • Shown interest in the WIO-COMPAS programme
  • Willingness to assist throughout the process.

Other criteria may be established at this point based on the local context.

Building relations and trust with local actors

Issues of poisoning are sometimes sensitive and people might be reluctant to share much-needed information. To gain their trust, the implementer approached the local government authority and signed a Memorandum of Understanding which enables us to work in the area. Another engagement meeting was done with the local leadership (chiefs, headman) to discuss our intention in the area as a conservation organization. These steps increased our transparency as an honest organization. Building on these strong relations and trust with local communities is essential to ensure that they share such information.

Time and the human capacity for repeated visits to spend time in the communities to build long-standing relationships of trust over time were enabling factors.

Long-term investments with communities are needed, taking into recognition that they have different cultural and social issues happening in the communities. Effective communication is essential to build the trust of the local communities.

Prior Assessments to Identify Capacity Gaps

While the WIO-COMPAS programme aims at improving the individual capacity of MPA professionals, it also has a compounding effect on the management effectiveness of an MPA. Therefore, a prior assessment on the different aspects of MPA management effectiveness is necessary for monitoring, evaluation, learning and adaptive management purposes.

 

It is thus recommended that the MPA implementing this process commences with at least one of the following assessments

  • Integrated Management Effectiveness Tool (IMET) or Management Effectiveness Tracking Tool (METT)

  • Social Assessment for Protected Areas (SAPA)

Combined, these highlight gaps in the different aspects of an MPA, including management, governance, ecological health, and social wellbeing. These gaps can be used to tailor the WIO-COMPAS training programme towards addressing the gaps identified.

Institutional Recognition and Support: The institution managing the MPA must see the necessity of assessing the management status of MPAs. This will ensure appropriate funding allocation in the long term to facilitate the continual capacity growth of the MPA.


Capacity to Conduct the Assessments: Internal capacity is desired to reduce costs. However, external expertise may be sourced where necessary where capacity is lacking. This may include working with partner institutions on a pro bono basis or using a consultant to conduct the entire assessment.

Prior planning: It is necessary to consider the entire process beforehand. This includes identifying the expertise/personnel needed, the duration for the exercise, and any costs associated with it. Additionally, it is important to allocate specific tasks to the individual assessment team members to ensure the objectives of the exercise are fully met in good time.


Public participation: Engaging the MPA staff alone in the assessments leads to positively skewed results. Consequently, it is necessary to acquire views from other stakeholders as well to get a more holistic picture of the management gaps that the MPA is facing. It will therefore be necessary to map out stakeholders, including their influence and interests in the MPA, before the assessments.

Collaboration

Blue Parks relies heavily on collaborations with other conservation NGOs, communications and marketing professionals, government leaders, MPA managers, scientists, and local ocean champions. Growing the network of Blue Parks and amplifying the Blue Park standard for conservation effectiveness requires many partners.

Blue Parks has benefitted from the contributions of many partners. These collaborations have been made possible by a growing awareness that MPA coverage alone is not sufficient to safeguard biodiversity -- that we need to fully implement high quality MPAs in order to see conservation outcomes, and most MPAs are not yet well implemented.

 

These collaborations have also grown out of Marine Conservation Institute's long-standing history as a trusted partner among marine scientists, conservation organizations, and governments.

Nurturing collaborations across multiple sectors (government, NGO, academia) requires clear communication. We have found that regular, though not too frequent, outreach and communication with these partners keeps the collaborations active, and that these communications are most effective when they are designed for the audience, so we often send separate communications to partners in different sectors.