Marine Protected Areas IUCN 2234
Share to the world the success of the Bottom Up Protection scheme
Virtual Reality / Recorded Reality
Declaration of Natural Marine Heritage Sites (World Heritage Sites UNESCO)
Marine Protected Areas IUCN 2234
Share to the world the success of the Bottom Up Protection scheme
Virtual Reality / Recorded Reality
Declaration of Natural Marine Heritage Sites (World Heritage Sites UNESCO)
Marine Protected Areas IUCN 2234
Share to the world the success of the Bottom Up Protection scheme
Virtual Reality / Recorded Reality
Declaration of Natural Marine Heritage Sites (World Heritage Sites UNESCO)
Marine Protected Areas IUCN 2234
Share to the world the success of the Bottom Up Protection scheme
Virtual Reality / Recorded Reality
Declaration of Natural Marine Heritage Sites (World Heritage Sites UNESCO)
Data-driven and evidence-based design for effective crowdfunding strategies

UNDP Thailand conducted a socio-economic impact assessment of COVID-19 on Koh Tao's tourism sector. Using pre-pandemic data and information from locals, the study concluded that small tourist boat drivers are amongst the most affected and most vulnerable segment of the population due to the complete dependence on tourism. The study estimated the minimum living cost of USD 500 (THB 15,000) for individual households in Koh Tao and found that 90% of them received almost no income since the beginning of the pandemic. The study served as the foundation for the campaign, enabling the estimation of a baseline, making sure that the solution addresses the most vulnerable groups and provides an income that can, at least, alleviate sustenance needs. The campaign was also designed with the support from UNDP's Crowdfunding Academy, with expertise in this area. 

Enabling conditions include the availability of socioeconomic data prior to the event (in this case, the COVID-19 pandemic) or the ability to collect data from relevant stakeholders before designing the crowdfunding campaign. Another enabling condition is having the technical capacity or necessary support to translate existing data and studies into the design of a project/program. 

The importance of designing programs and projects based on data and well-conducted studies, ensuring that the project effectively meets the needs of participants. Beyond supporting the design of the crowdfunding campaign, the impact assessment of COVID-19 on Koh Tao revealed how, on the one hand, local livelihoods became vulnerable without tourism and, on the other hand, the pause in visitor activity allowed nature to recover. Therefore, the crowdfunding campaign — and the COVID-19 impact assessment — were the entry point for rethinking a more sustainable future for tourism on the island.  

Data-driven and evidence-based design for effective crowdfunding strategies

UNDP Thailand conducted a socio-economic impact assessment of COVID-19 on Koh Tao's tourism sector. Using pre-pandemic data and information from locals, the study concluded that small tourist boat drivers are amongst the most affected and most vulnerable segment of the population due to the complete dependence on tourism. The study estimated the minimum living cost of USD 500 (THB 15,000) for individual households in Koh Tao and found that 90% of them received almost no income since the beginning of the pandemic. The study served as the foundation for the campaign, enabling the estimation of a baseline, making sure that the solution addresses the most vulnerable groups and provides an income that can, at least, alleviate sustenance needs. The campaign was also designed with the support from UNDP's Crowdfunding Academy, with expertise in this area. 

Enabling conditions include the availability of socioeconomic data prior to the event (in this case, the COVID-19 pandemic) or the ability to collect data from relevant stakeholders before designing the crowdfunding campaign. Another enabling condition is having the technical capacity or necessary support to translate existing data and studies into the design of a project/program. 

The importance of designing programs and projects based on data and well-conducted studies, ensuring that the project effectively meets the needs of participants. Beyond supporting the design of the crowdfunding campaign, the impact assessment of COVID-19 on Koh Tao revealed how, on the one hand, local livelihoods became vulnerable without tourism and, on the other hand, the pause in visitor activity allowed nature to recover. Therefore, the crowdfunding campaign — and the COVID-19 impact assessment — were the entry point for rethinking a more sustainable future for tourism on the island. 

Community Building – Creating a Globally Adaptable Blueprint Model for Fibre Pad Manufacturing

While Sparśa in Nepal serves as a pilot enterprise, NIDISI’s ambition reaches far beyond one country. Years of networking with practitioners, academics, social entrepreneurs, and NGOs showed us that many projects across the Global South are working with natural fibres — banana, sisal, water hyacinth, bamboo — yet most face similar challenges: how to process fibres efficiently, ensure product quality, secure market access, and build financially sustainable social businesses. To address this, we launched the Sparśa Blueprint Project, which creates a global community of knowledge sharing for compostable pad manufacturing.

The Blueprint is where Sparśa’s technical expertise, R&D, and social business lessons are opened up for replication. It documents machinery CAD files, sourcing strategies, financial planning models, and outreach approaches, but also creates space for dialogue and co-creation. Connecting projects across the globe enables local innovators to learn from each other and adapt the model to their own contexts and fibre plants.

First building block of Journey of Community Building: Creating a Globally Adaptable Blueprint Model for Fibre Pad Manufacturing — will be published on the PANORAMA platform in September 2025, and a full solution page will follow in November 2025There, we will share the accumulated experience of years of building networks across continents, including insights from collaborations with grassroots entrepreneurs, academic partners such as Stanford University’s Prakash Lab and LGP2 from the Grenoble INP-Pagora, NGOs, and local governments. This scaling of our project will serve as the gateway for replication, helping others create their own fibre-based pad enterprises.

  • Strong global partnerships: Years of networking and collaboration with practitioners across the world, building trust and connections.
  • Open-source commitment: All knowledge (CADs, SOPs, lessons) will be shared openly to reduce barriers to entry.
  • Donor support and legitimacy: Backing from institutions like the Kulczyk Foundation, GIZ, PANORAMA platform and IUCN strengthens global visibility.
  • Community of practice: Practitioners, founders, and academics form a living network, exchanging experience beyond documents.
  • Scaling Sparśa into a globally adaptable model requires open knowledge sharing, adaptation to different fiber plants and markets, and building strong networks across countries.
  • Networking is a long-term investment: Building trust across countries and sectors takes years but creates strong foundations for replication.
  • Knowledge must be contextual: Designs and business models need adaptation to local fibres, markets, and cultural norms.
  • Global collaboration fuels innovation: By connecting projects, new solutions emerge that no single initiative could achieve alone.
  • Donor/partner insight: Supporting the Blueprint is not just supporting one project — it is investing in a scalable, global movement for menstrual equity and plastic-free products.
Data-driven and evidence-based design for effective crowdfunding strategies

UNDP Thailand conducted a socio-economic impact assessment of Covid-19 on Koh Tao's tourism sector. Using pre-pandemic data and information from locals, the study concluded that small tourist boat drivers are amongst the most affected and most vulnerable segment of the population due to the complete dependence on tourism. The study also found an estimated minimum living cost of USD 500 (THB 15,000) for individual households on Koh Tao and that 90% of them received almost no income since the beginning of the pandemic. The study served as the foundation for the campaign and enabled the estimation of a baseline, making sure that the solution addresses the most vulnerable groups and provides an income that can, at least, alleviate sustenance needs. The campaign was also designed with support from UNDP's Crowdfunding Academy, with expertise in this area.  

Enabling conditions include the availability of socioeconomic data prior to the event (in this case, the Covid-19 pandemic) or the ability to collect data from relevant stakeholders before designing the crowdfunding campaign. Another enabling condition is having the technical capacity or necessary support to translate existing data and studies into the design of a project/program. 

The importance of designing programs and projects based on data and well-conducted studies, ensuring that the project effectively meets the needs of participants. Beyond supporting the design of the crowdfunding campaign, the impact assessment of Covid-19 on Koh Tao revealed how, on the one hand, local livelihoods became vulnerable without tourism and, on the other hand, the pause in visitor activity allowed nature to recover. Therefore, the crowdfunding campaign — and the Covid-19 impact assessment — were the entry point for rethinking a more sustainable future for tourism on the island. These efforts led to the establishment of tourism fees as of April 2022, generating revenues to fund biodiversity conservation. 

Use of traditional and social media as marketing instruments to accelerate awareness rais-ing and resource mobilization

The crowdfunding campaign maintained a strong presence on traditional and social media. Daily posts were tailored to strengthen the business case for donations, highlighting key events such as the Tamaraw Month,  the death of the last captive-bred tamaraw, Kalibasib, and a tamaraw killed by poachers. By leveraging a mix of media platforms, the campaign reached both national and international audiences and engaged diverse age groups. 

Social media posts were reposted and shared by BIOFIN Global and Philippines, UNDP Philippines, and various accounts of the Department of Environment and Natural Resources (DENR). Moreover, a national Tamaraw Ambassadors program was launched on social media, engaging public figures to promote the campaign. These communication strategies effectively reached the general public within and beyond the Philippines.

Traditional media also supported the campaign, with coverage from reputable news networks like Stand for Truth and GMA Digital Specials. 

Lastly, a promotion email was sent to over 2,000 individuals through the BIOFIN global mailing list, targeting a specialized audience of professionals and partners in the biodiversity sector.

A key enabling factor was the established presence and reputation of UNDP in the Philippines, along with its partnership with relevant actors such as the DENR. This contributed to the rapid promotion of the campaign across social media, quick engagement of public figures, and the public's trust in the initiative. The donation of USD 4,400 from Congresswomen Josephine Ramirez Sato to kick start the campaign, being the highest contribution, was important for the momentum of the campaign. 

A key lesson learned is that an effective marketing campaign should leverage multiple media platforms and tailor its messages to engage diverse audiences. While the Tamaraw Ambassadors program likely helped reach younger audiences and social media users, the campaign advertisements in printed media may have been more effective with older audiences. 

The main challenge in the marketing strategy was the inability to produce new on-site photos and videos, given travel restrictions and budget constraints for hiring specialized personnel. This was addressed by creatively using existing materials, such as video clips from the 2019 documentary film Suwag o Suko and photos from the 2018 Biodiversity Camp—an initiative from UNDP-BIOFIN and the TCP that gathered journalists and influencers in the natural habitat of tamaraws to raise awareness about the need to mobilize funds for their protection. 

Kali, the only captive bred tamaraw. (Photo credits: Gab Mejia)
Use of traditional and social media as marketing instruments to accelerate awareness rais-ing and resource mobilization
Catalyzing Additional Resources via Social Engagement and Champions: the Tamaraw Society
Using funds for long-term improvement in patrolling conditions