To Foster that Wildlife Friendly Actions (i.e, guanaco use) could bring solutions on the conflict generated between conservation and livestock production paradigm.
Communication is vital for any company, business, or professional activity. It is useless to have a lot of knowledge and great abilities to generate a good product if we do not manage to make ourselves visible in an effective way, attracting consumers. For large companies (due to having a budget and specifically assigned), it is relatively easy to find the perfect insight and get to shape the campaign. SEO strategies, SEM, usability and UX issues, social media, implementation of channels such as email marketing or SMS, etc. A good campaign knows how to make room in all these areas. However, it is a mistake to think that only companies with large resources can gain a good digital presence or outside it. When we talk about "social communication" we must bear in mind that not everyone has access to each of the available digital platforms, nor are they present in all existing social networks. We consider a "successful" strategy if we manage to gain visibility using the most frequent communication channels available to capture interest and loyalty.
“create, measure, and learn” potential communication (comm) strategies on WFA. These workshops will explain basic guidelines on comm styles, impacts of different strategies, and the scale of those. Some campaigns will want to gain visibility, notoriety, generate engagement in social networks or simply cause a considerable impact to make the audience act. Training for comm actions to build and strengthen capacity within national stakeholders and local communities to expand on WFA.
The PayúnMatrú Cooperative members may be able in the future to teach the methods they learn during this project to other groups that wish to manage guanacos in Patagonia. Wildlife Friendly Actions to obtain guanaco fiber become a standard procedure by guanaco-fiber producers all around the Patagonian Steppe.
The communication efforts applied so far, through small notes on science pages, television, and radio channels to disseminate our project paid off. Since one of them reached the managers of Good Growth, the international company that connects science, customers with the world´s most successful Brands. With the help of WCS that is a representative of the WFEN and as such, acting as a link between both companies to sign a contract, which states two important points: a)the parties understand that the costs of a well-conducted management operation imply that the base price of guanaco raw fiber should be 200$; b)the purchase of 100 kilos from the Payun Matru Cooperative.
Generate wildlife friendly certifications that increase the market value of the fiber
Cooperativa Payun Matru members
Ramiro Ovejero
Guanacos
Ramiro Ovejero
Ramiro Ovejero-Wildlife Researcher
Agustina Novillo
Payun Matru Spinning Mill
Cooperativa Payun Matru
Guanaco yarn
Cooperativa Payun Matru
The province of Mendoza has what we currently consider to be the most wildlife-friendly guanaco-shearing project that has been underway for ten years. Due to the type of management carried out in La Payunia, there is the possibility that the products can be certified Wildlife Friendly. The Wildlife Friendly Enterprise Network (WFEN) is a global community dedicated to developing and marketing products that conserve endangered wildlife while contributing to the economic vitality of rural communities. The Network sets the global standard for selling "green" products and helps members reach new and dynamic markets. WFEN's Mission is to protect wildlife in the wild by certifying businesses that ensure that people and nature coexist and thrive. WFEN certification will seek to promote wildlife conservation by facilitating responsible production practices, business development, education, and branding. It will also seek to access new and dynamic markets and achieve a fair price for wildlife-friendly products.
First, an applicant must submit the WF Global Products Pre-Assessment Form and Reference Form, to apply for the Certification. The Pre-Assessment Form provides background about producers, their products, and wildlife conservation conditions in their area to understand if the products may meet the WFEN Mission Criteria. The Reference Form must be completed by someone at a conservation organization who is familiar with the program and its conservation context. A non-refundable fee of $250 must accompany the Pre-Assessment and Reference Form.
Based on the principles of wildlife conservation, economic well-being, and accountability, each of our certified product lines illustrates the possibilities of triple-bottom-line success for people, planet and profit.
A direct link between production and conservation is essential for certification by the Network. Products that donate a percentage of profits to conservation but do not abate threats to key species fall outside of WFEN. To help ensure communities living with wildlife adopt conservation practices, the associated benefits should be tangible and significant. Certified products must contribute to increases in local incomes and/or improvements to livelihoods. The product’s conservation mission includes a clear enforcement mechanism, such that failure to follow through with required conservation actions results in immediate consequences, including forfeiture of any economic reward. Inability to make substantive corrections in a reasonable timeframe will result in suspension from the Network, including loss of certification and provision of information to vendors and distributors.
Encourage the generation of a chain that increases the commercial value of the guanaco fiber by linking the primary production sectors with the national and international textile sectors.
Work with different actors at the local, national, and international levels, to contribute to the design of a fiber value chain that can trigger the activity. The work will consist of the identification of key public and private actors in order to provide tools for the commercialization of the product. The activities that will be developed in this stage of the project include meetings with the textile sector, application authorities, and various important local actors in this area.
-Meetings with representatives of national organizations to evaluate background, regulations, marketing, and support possibilities for wild guanaco management experiences.
-Meetings with selected fashion designers at the national (i.e Buenos Aires) or international (i.e Canada) scale, to generate a fair value chain and promote WFA experience.
-Value-added options will be identified at the national/international level through meetings with actors from the public and private sectors, to expand WFA as a “Based nature Solution".
Wildlife camelid management actions began in the 80s, based on the philosophy of the "ICDPs", seeking to link biodiversity conservation with improving the life quality of life of local people. These projects, which initially focused on the vicuña, were based on the application of economic incentives to promote the use of wildlife. We prove that wild guanaco use could improve the numbers of those initiatives because of the wider distribution range of the species. In Argentina, the production of SAC fiber could easily double due to an increase in the number of sheared populations and an increase in the frequency of shearing. This would clearly lead to a change in the production paradigm in contrast to the current one. Guanaco fiber is amongst.The Cooperative decided to add value to the raw fiber in order to increase the value. By 2010, most of the projects had stopped due to difficulty in marketing guanaco fiber with a price of USD $40-60 per kilo. The "problem" is there are only two trade companies that buy raw fiber that is exported mainly to Italy and control the market prices.
RFCx has created project-specific solutions for monitoring biodiversity and detecting illegal activities. Our hardware offerings include the RFCx Guardian and the RFCx Edge, both with specific strengths and goals in mind.
Guardian: A device which streams acoustic data to the cloud and provides real-time monitoring. Guardians consist of a custom board, weatherproof box, antenna, microphone, and solar panels adapted to collect the light that makes its way through the canopy.
Edge: An acoustic logging device that listens for sound from audible into ultrasonic frequencies, and records uncompressed audio to SD cards. They are easy to install and can be configured by an app. They are used for in-depth short-term biodiversity assessments.
Every new project site has challenges, and we have been deploying an entirely new version of the Guardian since October 2020. We have been learning much about some of the nuances of the device. For example, we learned that in European environments we need additional solar panels in order to capture the low winter light.
Our AI model for chainsaw detections are modified and strengthened with support through our partnership with Huawei, and all data collected in our Huawei-sponsored projects is stored on the Huawei Cloud. Huawei has cooperated with RFCx to develop more accurate intelligent algorithm models based on Huawei's advanced artificial intelligence service (Huawei Cloud AI) and tools (ModelArts) to achieve more accurate identification of illegal forest activity (the sounds of chainsaws, vehicles etc.). In addition, Huawei is helping RFCx build intelligent models that detect and analyze the sounds of fauna, providing information about their habitat, threats, and even life habits, helping local partners protect endangered species.
RFCx's partnership with Huawei, including being granted usage of the Huawei Cloud for data storage and analysis, has enabled us to expand and refine our offerings like never before. Huawei and RFCx have worked together to develop innovative platforms that include equipment collection, storage services, and intelligent analytics.
Pursuing strong corporate partnerships, like Huawei, allows us to more efficiently tackle challenges through their support and tools. Huawei has enabled high precision models,which will significantly reduces the rate of alert false positives.
For the last 60 years, a great number of rightsholders in Colombia have promoted sustainable management and biodiversity conservation of their territories beyond protected areas, even though their conservation efforts have not been recognized as important elements of climate-smart land planning and have very little governmental support.
The project’s overarching goal is to strengthen and make visible the culturally rich and socially diverse conservation and sustainable production initiatives that different Colombian actors are implementing, as a contribution to sustainable development that does not impoverish the country's natural patrimony.
As their identification as Other Effective Area-Based Conservation Measures (OECM) is an opportunity to visualize those efforts, Resnatur and partners have been working for several years in adapting the OECM identification criteria to the Colombian context together with 27 initiatives, according to the international framework.
This project contributes to the implementation in Colombia of the Convention on Biological Diversity’s Decision 14/8 of 2018 that “Encourages Parties and invites others, in collaboration with indigenous peoples and local communities, to apply … …advice on OECMs”; … “Identifying OECMs and their diverse options within their jurisdiction;”
The adaptation of the international framework and especially the OECM criteria of the IUCN guidelines and the Decision 14/8 of 2018 to the Colombian context.
The application of OECM criteria on a case by case basis.
The development of two methodological processes to apply the OECM criteria and to identify the elements to be strengthened.
• OECM framework allows to recognize other forms of conservation and governance.
• Capacity building is needed to apply the OECM criteria in a bigger scale.
• National authorities should be involved in the discussion on how to apply the criteria.
• More resources will be needed to identify OECMs and to monitor the biodiversity outcomes.
• OECMs must be areas maintaining high biodiversity value. There is a necessity to develop participative monitoring methodologies.
• OECMs are an oportunity to increase connectivity, effectiveness and climate change adaptation of protected areas systems.
• OECMs are key elements to Post 2020 Biodiversity framework goals.
