It is necessary to develop a strong, concise and attractive pitch pack, which is professional and clearly shows the project’s importance and budget. It is extremely important to make a clear pitch on how, by funding the project, the organisation or company will benefit. For example, for X amount of money the funder logo will be used on project t-shirts and the funder will be mentioned in all media coverage.  The pitch pack should include the project logo, and use visual aids to bring the point across. In this case we used images of Aldabra, it’s wildlife and the impact of the plastic pollution. Since we were distributing these packs in the UK and Seychelles it was vital to create each pack with the local context in mind, whether it was currency conversions or the use of particular quotes from recognisable figures. Alongside the pitch pack we created a campaign video which introduces the problem and the solution using strong imagery and a voiceover. With these steps completed, we could then plan the project launch. The aim of the launch was to garner a maximum amount of media coverage and engage as many individuals and companies as possible via a face-to-face event. We therefore organised events both in UK and in Seychelles, in which potential donors and supporters were invited.

Farmer groups develop business and advanced marketing plans to guide their continued activities and farm and business growth. When we initially select farmers, we ensure they are a part of a farmers group, which enhances their power as sellers, as they can sell in bulk and work as a group to market crops.. In Kaffrine, Senegal and Singida, Tanzania, some of our farmers grow higher-value crops like Hibiscus, Cashew, and Sunflower:We build capacity of farmers to approach buyers in regional capitals  export quality crops . In Kenya, we work with a dairy cooperative to offset their cattle feed costs, and give them the opportunity to sell extra tree fodder they product to other cooperative members. Ownership of the project is fully transferred to the farmer groups. After graduation, farmer groups continue to support each other as a team in the on-going development and management of Forest Gardens and marketing of products.  

After the 4-year project, farmers are expected to continue their Forest Gardens, given the significant successes they have seen and training they have received.  In the future, TREES is hoping to follow-up with farmers after the program, however we do not yet have the capacity to continue monitoring farmers outside of the 4-year program.

Farmers will learn to adopt advanced Forest Garden planting and care, integrated pest management, and conservation techniques that optimize and ensure the long-term health, productivity, and profitability of their land.

Farmers diversify the products they grow in their Forest Gardens. During this phase, farmers plant higher-value vegetables, fruit, nut, and timber trees. They also learn increasingly advanced skills and techniques that will help them manage their Forest Gardens more effectively and sustainably, such as fruit tree grafting, advanced composting, and marketing of crops.

This block consists of providing farmers with the skills and resources needed to protect their Forest Garden sites. Farmers achieve this by planting green walls – an enhanced version of a living fence that TREES has developed – around the perimeters of their sites. They then plant fast-growing fertilizer trees throughout their sites, often in alleys among their crops, to further stabilize their soils and enhance land fertility. We decide which species to grow based on which species adapt best to the agro-ecological zones where we work. We consult with the farmers themselves on what they want to grow, eat, and sell and our technicians advise farmers on the best way to plant and plant, iterating year-on-year changes that may enhance their garden, sales, and production. For example in drier climates like Senegal and Singida, Tanzania, we train farmers on growing various acacia species, which do not require much rain. We also promote nitrogen-fixing trees and crops, such as gliricidia species, acacia species, pigeon peas, and fruit trees that have a shorter maturing period (3-5) years. We also grow species based on what is culturally popular, nutritious, and marketable, like bananas, a staple food in Uganda.

We hire project staff and meet with relevant stakeholders (government representatives, community leaders, and potential local and international partners/donors) to solicit their support and formalize each new FG project. With the help of stakeholders we identify interested farmer groups, lead farmers, and participants, and host orientation workshops prior to pursuing training and extension activities. We contact farmers by working with local government and community leaders and using rural radio to promote TREES and the FGA. This process takes 1-2 months as we vet farmers to ensure that they are truly willing to participate in the program. We prepare our Monitoring and Evaluation process which consistently collects data over the 4-year period. The M&E process consists of collecting information on our farmers through a baseline survey before they start the program, on metrics such as household dietary diversity and food insecurity and resilience (based off of USAID indices), along with measurements of the species diversity, and the number of trees per hectare on FG land.  Lastly, we look into the number of food crops and marketable products our farmers grow. This information is followed up with an annual sample survey of farmers to see how these metrics change over the 4-year FGA.

OASIIS is an online platform which collates data on the socio-economic activity within and beyond protected areas. By collating disperse, and often informal information, OASIIS builds a strong case for social entrepreneurship as a driver of sustainable development.

By showcasing the socio-economic impact as well as the stories behind the organisations, OASIIS aims to funnel social investment in order to accellerate and grow the positive social, environmental and economic impacts of businesses which have values in harmony with that of protected areas.