Incentive to improve MPA quality
2017 Blue Park Awards
Marine Conservation Institute
At the heart of Blue Parks is an incentive to improve MPA quality. Governments receive international attention for announcing big new MPA designations; they also need positive feedback for making good on those promises and implementing MPAs well. Being incentive-based, the initiative is focused on success stories of marine conservation and inspires governments, MPA managers, communities, and NGO partners to consider the possibility of excellence and the recognition that comes with excellence.
To be successful as an incentive to improve MPA quality, the Blue Park Awards must be well-known and desireable. Governments, MPA managers, community leaders, and NGO partners must want the award. To build this incentive, we offer a cash prize alongside the award, we make the award announcements at high-profile international meetings so that high-level government officials and compelling community leaders may participate in accepting the award, and we amplify the award announcement through press releases and online media outlets.
We have learned two important lessons -- the first is that conservation successes receive too little fanfare -- MPA managers, in particular, are so grateful for Blue Parks' recognition of their hard work. The second is that a small science-based organization is not well-positioned with the capacity for "brand building" -- we have relied heavily on partnerships to market Blue Parks (one of the other key building blocks of Blue Parks).
